Perspirex is a Danish specialist antiperspirant brand best known for extra-effective, long-lasting protection against excessive sweating and body odour. Unlike conventional deodorants, which primarily address body odour, Perspirex products are designed primarily to reduce perspiration itself. The brand is particularly positioned toward people who experience sweating above average or who need stronger sweat control than ordinary antiperspirants provide. 1

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Quick facts

There is a small difference between older and newer official descriptions of its geographic reach: regional Perspirex sites describe 30+ markets, while the current global site says sales in almost 50 markets.

Origins: 1979

Perspirex’s story began with Claus Riemann, founder of Danish skincare company Riemann A/S.

In 1979, Riemann’s sister Bodil suffered from excessive sweating of the feet. Claus Riemann set out to develop an unusually effective antiperspirant to address the problem. This became the origin of Perspirex.

The founding idea was unusually practical: instead of creating a cosmetic product merely associated with freshness, Riemann wanted to develop products with an “objectively identifiable effect”—in other words, products whose effectiveness users could actually experience. That philosophy remains part of the company’s stated vision today. 3

Development into a specialist brand

What began as a solution for excessive foot sweating gradually developed into a broader range of antiperspirants for different degrees and locations of sweating.

Perspirex eventually became a specialist/niche brand, with particularly strong distribution in Europe through pharmacies, drugstores and grocery/retail channels. The brand expanded beyond underarm products into solutions for the hands and feet, as well as products targeted toward different levels of sweating.

Acquisition by Orkla

A major corporate milestone occurred in 2017, when Riemann A/S was acquired by Orkla, a major Nordic branded consumer-goods company. Perspirex subsequently became part of the Orkla/Orkla Care organization while continuing to be associated with Riemann A/S. 4

Today, Riemann A/S is based in Hillerød, Denmark, and Perspirex products are manufactured there. The global Perspirex site states that the company produces millions of antiperspirant units annually.

What does Perspirex do?

The fundamental distinction is:

Deodorant ≠ antiperspirant.

A conventional deodorant is mainly concerned with body odour. Perspirex is primarily an antiperspirant, meaning its purpose is to reduce sweating.

The brand uses Aluminum Chloride as its active ingredient across its Perspirex products. Perspirex describes aluminum chloride as a doctor-recommended active ingredient for extra-effective antiperspirant treatment of excessive sweating.

In simple terms:

Perspirex is designed to control the source of the problem—excess perspiration—rather than simply masking its smell.

This is the central positioning of the brand.

How Perspirex works

Perspirex formulations containing aluminum chloride are designed to reduce the amount of sweat reaching the skin surface.

The brand’s application instructions are also different from ordinary daily deodorants. Perspirex generally recommends applying its underarm products at night, when the sweat glands are less active, and washing the product off in the morning.

For example, Perspirex Comfort’s official instructions recommend applying it for five consecutive nights when first starting, then maintaining protection by applying approximately every fifth night or as needed.

This helps explain one of Perspirex’s major selling points: protection lasting for several days rather than requiring conventional deodorant-style application every morning.

Perspirex organizes its products according to where the sweating occurs and how severe the user perceives it to be.

Underarm products

The main range currently includes:

• Perspirex Comfort — positioned for intense sweating and formulated with a skincare system intended to minimize irritation. The brand claims clinically proven protection against sweat and odour for up to 5 days.
• Perspirex Original — intended for heavy sweating, with an active skincare system and protection against sweat and odour for up to 5 days.
• Perspirex Strong — positioned for extreme sweating and described by Perspirex as its strongest roll-on, with protection for up to 5 days.

Products for men

Perspirex also markets dedicated products for men:

• Perspirex Men Regular — for heavy sweating.
• Perspirex Men Maximum — for extreme sweating.

Both are positioned around protection lasting up to five days.

Hands and feet

The brand’s portfolio is not limited to underarms:

• Perspirex Hand — an antiperspirant lotion designed for heavy hand sweating, with claimed protection for up to 3 days.
• Perspirex Foot — designed for foot sweating and odour, also with claimed protection for up to 3 days.

This is an important part of Perspirex’s identity: it is positioned more as a specialist sweat-control brand than simply another underarm deodorant brand.

One potential drawback of strong aluminum-chloride antiperspirants is that they can cause skin irritation or sensitivity in some users.

Perspirex therefore incorporates skincare systems into several of its formulations.

For example, Perspirex Comfort contains Biosaccharide Gum-1, alongside glycerin and other ingredients, as part of its skin-care system. The brand says this system is intended to reduce skin sensitivity and restore skin comfort.

The exact formulation differs between products, so “Perspirex” should not be thought of as having one universal formula.

One of Perspirex’s strongest points of differentiation is its claimed duration.

The company currently describes its principal underarm products as providing:

• Up to 5 days of sweat and odour protection for Comfort
• Up to 5 days for Original
• Up to 5 days for Strong
• Up to 3 days for Hand
• Up to 3 days for Foot

These are manufacturer claims based on the products’ clinical testing, rather than a guarantee that every individual will experience exactly the same duration.

Perspirex occupies an interesting position in the personal-care market.

It is not primarily marketed as a fragrance or lifestyle deodorant brand. Instead, its positioning is closer to functional/problem-solving skincare.

Its target consumer is essentially:

Someone who feels that normal deodorants or antiperspirants are not strong enough.

The brand explicitly talks about people whose sweating interferes with social situations, relationships, sport, work and self-confidence.

This gives Perspirex a more clinical, functional and performance-oriented identity than mainstream deodorant brands.

The company’s philosophy can be summarized in three ideas:

1. Effectiveness

Perspirex is built around the idea that its products should produce a noticeable, measurable effect rather than merely provide a cosmetic experience.

2. Problem solving

The brand focuses on a specific consumer problem—excessive sweating—and develops products for different degrees and locations of that problem.

3. Confidence and quality of life

Perspirex’s communication goes beyond “stay dry.” It connects sweat control with being able to participate more comfortably in social, professional and personal situations.

Perspirex is particularly relevant to people who experience excessive or unusually heavy sweating.

However, it is important to distinguish the consumer description “excessive sweating” from a medical diagnosis such as hyperhidrosis. Perspirex is a commercial antiperspirant brand, not a diagnosis or medical condition itself.

The brand’s own materials position extra-effective antiperspirants containing aluminum chloride as a first-line approach for excessive sweating.

For persistent, severe or unexplained sweating, especially if it is new or accompanied by other symptoms, professional medical advice is appropriate.

The company behind Perspirex is Riemann A/S, a Danish specialist skincare manufacturer.

Riemann was founded by Claus Riemann and remains the company associated with the Perspirex brand. Following Orkla’s acquisition of Riemann in 2017, Perspirex became part of the broader Orkla/Orkla Care organization.

The current Perspirex information identifies its Danish operation in Hillerød, where the company manufactures its antiperspirant products.

Perspirex has established a presence in various international markets. For instance, the Vietnamese Perspirex site describes the brand as originating from Denmark and identifies Riemann A/S as the company behind it. 5

The Vietnamese site also describes Perspirex as a specialist solution for underarm, hand and foot sweating and promotes the brand around long-lasting sweat and odour control. 6

The brand’s strongest differentiators are:

• A clear specialist origin: created specifically because of a real excessive-sweating problem.
• Long history: originating in 1979.
• Functional positioning: focused on solving sweating rather than primarily providing fragrance.
• High-strength formulations: designed for people who find conventional antiperspirants inadequate.
• Long-lasting protection: principal underarm products claim protection for up to five days.
• Multiple strength levels: Comfort → Original → Strong.
• Multiple body areas: underarms, hands and feet.
• Skincare considerations: several products incorporate systems intended to reduce irritation.
• International reach: sold across numerous markets, particularly in Europe.

Perspirex is a Danish antiperspirant brand owned and produced by Riemann A/S, part of the Orkla Care group. Founded in 1979 by Claus Riemann, the brand originated from his efforts to develop an effective treatment for his sister Bodil’s excessive foot sweating. Perspirex subsequently developed into a specialist brand offering high-performance antiperspirants for the underarms, hands and feet. Its formulations use aluminum chloride as the principal active antiperspirant ingredient, and its major underarm products are marketed as providing protection against sweat and odour for up to five days. The brand is distributed internationally, with a particularly strong presence in Europe, and is positioned toward consumers who experience heavy or excessive sweating and require stronger protection than conventional antiperspirants provide.

1. About us – Perspirex
2. Effective Sweat Protection – Perspirex
3. About Us | Learn More With Perspirex | Perspirex UK
4. Om Perspirex – Perspirex
5. Về perspirex – PERSPIREX
6. Perspirex Vietnam