Lazior (stylized as LaZior) is a Malaysian health-food and nutritional-supplement brand established in 2014. The brand operates under LaZior Sdn. Bhd., a private limited company registered in Johor, Malaysia, which engages in the wholesale and retail of health-food products 1. While the brand was founded in 2014, its corporate entity, LaZior Sdn. Bhd., was formally incorporated on 17 November 2016.

Lazior markets products focused on health, nutrition, body management, beauty, and wellness. Its portfolio includes meal replacements, dietary-fiber beverages, grain-based drinks, and nutritional supplements. According to company statements, its distribution network extends beyond Malaysia to markets including Singapore, Australia, Indonesia, Brunei, Hong Kong, and Taiwan.

The distinction between the founding year (2014) and the corporate incorporation date (2016) is noted in public records: while the brand history cites 2014, the legal entity LaZior Sdn. Bhd. was registered later.

Lazior states it was established in 2014 in Malaysia as a health-food brand. Early positioning targeted consumer interest in body management, health, and wellness, emphasizing products made with natural ingredients 3.

Beginning in 2016, the company expanded its domestic and export operations. It subsequently grew its distribution footprint across several Asian-Pacific markets 4. Official materials mention that the brand received a “World Golden Tripod Leadership Award” from an organization referred to as the International Consumers Association; this is a company-reported claim.

Lazior operates within the functional-food and wellness sector rather than as a conventional pharmaceutical company. Its product strategy combines several consumer trends:

• Weight and body management
• Meal replacement
• Dietary fiber and digestive wellness
• Nutritional supplementation
• Beauty and wellness
• Convenient nutrition for busy consumers
• Grain- and plant-based beverages

The company’s stated philosophy focuses on balancing quality, packaging, and perceived effectiveness. Its corporate vision centers on delivering happiness through “health, wealth and beauty.”

Meal Replacements

A key product line is 2HERS, a range of powdered meal-replacement drinks. Variants listed in company literature include 2HERS 3, 2HERS 4, and 2HERS 5. These products are marketed as convenient nutritional alternatives, with materials highlighting protein, dietary fiber, calcium, iron, magnesium, and various B vitamins. Flavors include cocoa, milk tea, and cocoa mocha.

Fiber and Botanical Beverages

Lazior offers the Lemonet, Kiwinet, and Hebenet ranges, marketed as fiber or botanical beverages. These products are widely available in online marketplaces in Singapore and Malaysia.

Grain and Nutritional Beverages

The brand sells grain-based products such as Mayterlynn, which includes variants like purple sweet potato and matcha.

Other Supplements

The broader catalog includes nutritional and wellness supplements. A U.S. trademark application filed by LaZior Sdn. Bhd. covers categories including dietary fiber, powdered dietary-supplement drinks, collagen, protein supplements, enzyme supplements, nutritional supplements, vitamin supplement patches, non-alcoholic beverages, and energy drinks.

According to official descriptions, Lazior products are manufactured using standardized procedures at its Malaysian facility to ensure consistency and quality. The company states that its products hold various food-safety certifications and that it provides RM1 million in product-liability insurance. These claims are sourced from company materials.

Lazior identifies Malaysia as its home market but reports expansion into Singapore, Australia, Indonesia, Brunei, Hong Kong, and Taiwan. The brand has a visible online retail presence in Singapore, where its products are sold through local and cross-border sellers 5.

In terms of intellectual property, LaZior Sdn. Bhd. filed a LAZIOR trademark application in the United States in July 2025, covering dietary supplements and beverage products. This application received a Notice of Allowance in March 2026 78.

The principal corporate entity is LaZior Sdn. Bhd. Public records indicate the company was incorporated on 17 November 2016, is registered in Johor, and uses company registration number 201601038356 (1209297-T). It operates in the wholesale and retail trade of health-food products 2.

Online terms identify LaZior Sdn. Bhd. as the operator of its platform, distinguishing between customers, VIP customers, and authorized agents. This structure indicates a commercial model combining direct online sales with an agent/distributor network 6.

The name is typically written as Lazior (with a capital Z), though LAZIOR appears in legal contexts. Branding emphasizes modern lifestyle, health, wellness, beauty, convenience, and entrepreneurial opportunities for partners. The official slogan is “Delivering happiness through health, wealth and beauty.” 7

As of 2026, Lazior remains a Malaysia-based health-food company with international reach. Its official site notes the brand’s 11th anniversary, consistent with its 2014 founding date. The company continues to pursue international intellectual-property protection, including the U.S. trademark process mentioned above.

1. About Us – LaZior
2. LAZIOR SDN. BHD. | Get Company & Business Report
3. LaZior 的由來
4. LaZior official website
5. lazior Best Price in Jun 2025
6. Lazior Malaysia
7. LAZIOR Trademark Application of Lazior Sdn. Bhd. – Serial Number 99304922 :: Justia Trademarks
8. LAZIOR Trademark (USPTO Serial 99304922) – Lazior Sdn. Bhd.