Lifestylemart is a retail concept based in Singapore that primarily serves National Servicemen (NSmen), Singapore Armed Forces (SAF) personnel, and their families. The brand focuses on military supplies, training essentials, outdoor equipment, and related lifestyle merchandise. It is operated by ST Logistics Pte Ltd, a company involved in defence logistics and supply-chain services 1.

The brand was created as an evolution of the SAF’s traditional eMart concept. Rather than limiting military-related retail to locations inside military camps, Lifestylemart was designed as a more accessible, consumer-facing store where servicemen and their families could purchase equipment and other products at convenient locations and hours.

Lifestylemart was introduced around 2010 as a new retail concept developed through cooperation between SAF Headquarters Supply, ST Logistics and SAFRA. The first concept store was planned for SAFRA Mount Faber with the intention of making military-related shopping more convenient for NSmen, particularly outside normal working hours.

The concept was positioned as more than simply another military eMart. Its stated purpose was to combine the convenience of a retail store with the products and equipment traditionally associated with SAF eMarts, while also allowing the wider public to experience a more accessible version of military-oriented retail.

The Lifestylemart trademark is associated with ST Logistics. A Singapore trademark record shows the mark was filed by ST Logistics in 2011 under retail-related services, covering activities such as bringing together goods for customers to view and purchase in retail stores and through online channels.

In 2016, the SAF experimented with a Lifestylemart vending-machine concept to improve convenience for servicemen 3.

• Operator: ST Logistics Pte Ltd
• Country: Singapore
• Industry: Retail / defence support / military supplies
• Primary Customer Base: SAF personnel, NSmen and their families, with selected products and outlets accessible to the general public.

ST Logistics itself is a Singapore-based company founded in 1983 whose activities include defence, logistics, supply-chain management, warehousing, e-commerce and related services.

Lifestylemart sits at the intersection of Singapore’s defence-support ecosystem and consumer retail: ST Logistics provides the operational and supply-chain foundation, while Lifestylemart serves as a customer-facing retail channel.

Lifestylemart’s core identity is centred on military and training-related necessities, but its assortment extends beyond strictly military equipment. Typical product categories include:

• Military and SAF training supplies
• Personal equipment and field-use items
• Backpacks and bags
• Outdoor and camping equipment
• Travel and utility products
• Personal-care and convenience items
• Souvenirs and SAF-related merchandise
• Selected lifestyle products
• Wellness and complementary products

The Chevrons describes Lifestylemart as a place where military supplies, camping equipment and souvenirs are available for servicemen 1. Its merchandise has also expanded into products that can be useful outside military service, such as outdoor bags, utility bags and wellness products promoted through the brand’s retail channels.

Lifestylemart stores provide several equipment-related services in addition to selling products. These services, specifically listed by SAFRA for its outlet at SAFRA Punggol, include 2:

• Express embroidery
• Sewing
• Alterations
• Plaque services
• Engraving

These services are designed to assist servicemen who need to prepare, personalise or maintain equipment and uniforms.

Lifestylemart is closely connected to Singapore’s SAF eMart ecosystem. Traditional SAF eMarts primarily serve servicemen within the military system. Lifestylemart was conceived as a more accessible retail format, allowing servicemen to obtain military-related goods without necessarily having to enter a camp.

The original concept was explicitly described as a “one-stop shop” for Operationally Ready National Servicemen and their families, while also providing the public with greater access to military-oriented merchandise.

SAF credits can be used for eligible purchases. The Chevrons states that SAF credit points can be used to purchase selected items at Lifestylemart.

As of 2026, Lifestylemart operates several outlets associated with SAF facilities.

The Chevrons

The Lifestylemart at The Chevrons is located at:

48 Boon Lay Way, #02-10, Singapore 609961

The Chevrons describes it as a store operated by ST Logistics offering military supplies, camping equipment and souvenirs 1. The outlet underwent renovation during July–August 2026 and was scheduled to resume operations on 26 August 2026.

SAFRA Punggol

The SAFRA Punggol outlet is located at:

9 Sentul Crescent, #02-04, Singapore 828654

It offers gear purchases, e-order collection and services such as embroidery, sewing, alterations, plaques and engraving 2.

CMPB

Lifestylemart also has an outlet at the new Central Manpower Base (CMPB) in Bukit Gombak. This location is notable because it introduced the first cashier-less Lifestylemart, using RFID technology and self-checkout kiosks. Customers can have products automatically detected by the system rather than manually scanning each item.

The CMPB store is integrated with the e-Mart e-Service through the OneNS ecosystem, allowing servicemen and pre-enlistees to order equipment online and select delivery or collection through smart lockers.

Lifestylemart has moved beyond physical stores into e-commerce. In September 2022, selected SAF products became available through a dedicated Lifestylemart store on Lazada. The initiative was launched through a collaboration involving Lazada Singapore and the SAF’s Combat Service Support Command. Initially, approximately 20 military-related products were offered online.

This transformed Lifestylemart from primarily a physical retail concept into an omnichannel retail operation, allowing eligible customers to purchase selected equipment online and have it delivered. Government information on NS LifeSG Credits confirms that LifeSG credits can be used for purchases made on Lazada’s Lifestylemart, subject to applicable rules.

Lifestylemart’s development reflects a shift in Singapore’s military-support retail system toward digital and self-service shopping. Its CMPB outlet introduced:

• RFID-based product identification
• Self-checkout kiosks
• Digital ordering
• Online-to-offline fulfilment
• Smart-locker collection
• Integration with the e-Mart digital ecosystem

In 2026, ST Logistics announced that self-checkout technology introduced at CMPB had been extended to the Lifestylemart outlets at The Chevrons and SAFRA Punggol.

Although rooted in Singapore’s National Service system, Lifestylemart’s customer base includes:

• NSFs — National Servicemen doing full-time National Service
• NSmen — Operationally Ready National Servicemen
• SAF personnel
• Pre-enlistees
• SAF families
• SAFRA members
• Members of the general public, depending on outlet and product

Lifestylemart is positioned as a convenient civilian-facing extension of Singapore’s military eMart system. Unlike conventional fashion or general merchandise retailers, its identity is strongly connected to National Service, military preparedness, outdoor activities and practical equipment. The inclusion of “Lifestyle” in the name reflects its evolution beyond strictly military supplies to include outdoor, travel, utility, wellness and everyday-use products.

Lifestylemart occupies a unique position in Singapore’s retail landscape, functioning as a specialised retail bridge between the SAF’s military supply infrastructure and the civilian consumer market. Its significance stems from:

1. National Service: Supporting one of Singapore’s most distinctive national institutions by making required and supplementary equipment easier to obtain.
2. Convenience: Addressing the inconvenience of traditional camp-based eMarts, particularly regarding operating hours 4.
3. Accessibility: Locating stores in SAFRA and other facilities accessible to servicemen and, for appropriate products, the general public.
4. Credit-based purchasing: Allowing eligible military-related purchases to be supported through SAF-related credits.
5. Digital transformation: Moving into Lazada, e-commerce fulfilment, RFID and cashier-less retail.

Lifestylemart is a Singapore retail brand operated by ST Logistics that grew out of the SAF’s eMart system. Established as a more convenient, public-facing concept around 2010, it provides military equipment, training essentials, outdoor goods, souvenirs and lifestyle merchandise to servicemen and other customers. Over time, the brand has evolved from a physical military-supply shop into a multichannel retail platform, featuring physical stores, online shopping through Lazada, e-order fulfilment, RFID technology and cashier-less stores. Its defining characteristic is its close relationship with Singapore’s National Service ecosystem, serving as a retail interface for military supply and serviceman-support infrastructure packaged in an accessible consumer-shopping format 3.

1. Lifestylemart
2. Lifestylemart – Telegram
3. Media Reply to ZB’s Query on the SAF’s LifeStyleMart Vending Machine
4. Defence Pioneer — History of the LifestyleMart concept