Third-party brand databases also list Lucenbase as a Chinese skincare brand founded in 2008 with its headquarters or place of origin in Guangzhou.3

2008: Early Development

Lucenbase’s history is generally traced back to 2008. Early records indicate that the brand initially developed its skincare business through online channels, building an early consumer base with eye care products.

According to historical company profiles from Guangzhou Touzhen Biotechnology Co., Ltd., one of the brand’s first significant products was the All-in-One Eye Cream. Launched in 2008, it gradually gained consumer recognition; by 2012, cumulative sales had exceeded 200,000 units.4

This indicates that Lucenbase did not originally enter the market with its current “ingredient skincare” image, but rather evolved from a typical single-product driven, e-commerce focused Chinese skincare brand.

2013–2016: E-commerce Expansion

As China’s e-commerce and beauty markets expanded, Lucenbase broadened its product range from eye creams to include masks, general skincare, and colour cosmetics.

Early materials show the brand received television recommendations in 2013 and increased exposure through fashion and beauty programmes in 2015. In 2016, its All-in-One Eye Cream won Tmall beauty awards, including accolades for Single Product of the Year and the Eye Care category.5

Consequently, e-commerce channels were a critical component of Lucenbase’s early growth.

Lucenbase’s positioning has evolved over time.

The brand’s earlier philosophy was:

“Crystal clear, returning to authenticity”

This concept placed “natural, pure, and luminous” aesthetics at the core of the brand identity. Traditional brand materials described Lucenbase’s image as pure, elegant, and fresh, with product positioning emphasising technology and quality.25

The current official positioning has shifted more distinctly towards:

Active Ingredients + Scientific Formulation + Efficacy Skincare + Asian Skin

The brand now emphasises sourcing effective skincare ingredients globally and continuously optimising formulas and textures to provide scientific skincare solutions for Asian skin.4

In summary, contemporary Lucenbase can be characterised as:

A Chinese skincare brand that has transitioned from a traditional e-commerce domestic label towards an “ingredient/efficacy-based scientific skincare” direction.

The brand’s Chinese name is 透真, and its English name is LUCENBASE.

The Chinese name aligns with the long-standing philosophy of being “crystal clear and returning to authenticity”. The core concepts conveyed by the name are:

• Tou (透): Transparent, clear, healthy skin condition
• Zhen (真): Authentic, natural, returning to the skin’s true state
• Returning to Authenticity: Reducing unnecessary complexity to focus on what the skin truly requires

This explains why Lucenbase’s communications have consistently revolved around luminosity, nature, ingredients, and efficacy.5

Lucenbase has expanded from its initial eye cream offerings into a comprehensive skincare system. Current categories include:

Serums and Ampoules

This is one of Lucenbase’s most representative product categories. The brand currently emphasises functional serums and single-dose ampoules. Official product data highlights the following ingredients and functions:

• Astaxanthin
• Blue Copper Peptide
• Ergothioneine
• Hyaluronic Acid
• Bifida Ferment
• Niacinamide
• Recombinant Collagen
• Fomes Officinalis Extract

Official product pages indicate that the single-dose ampoule line has formed a complete family, targeting antioxidant protection, firming, hydration, oil control, and brightening respectively.6

Masks

Lucenbase maintains a comprehensive mask range, including:

• Astaxanthin Mask
• Hyaluronic Acid Mask
• Recombinant Collagen Mask
• Repair Masks

The brand positions these masks as products focused on hydration, nourishment, and improving overall skin condition.7

Cleansers and Makeup Removers

This category covers:

• Amino Acid Cleanser
• BHA/Tea Tree Cleanser
• Makeup Removers
• Cleansing Care Products

Official sales channels in Vietnam currently list amino acid cleansers, BHA tea tree cleansers, and chrysanthemum micellar water.2726

Toners, Lotions, and Creams

The basic care system includes:

• Toner
• Lotion
• HA Moisturisers
• B5 Repair Products
• Ceramide Products
• Blue Copper Peptide Products
• Pro-Xylane Products

Overseas official channels also list series featuring B5, Ceramide, HA, and Blue Copper Peptide.9

Body Care

Beyond facial skincare, Lucenbase has extended into body care, including body lotions and scrubs.824

From a product development perspective, Lucenbase is distinguished by building product lines around trending active ingredients.

This approach distinguishes Lucenbase from traditional “moisture-only” domestic brands: product naming and marketing increasingly centre on specific active ingredients and tangible efficacy claims.

Astaxanthin occupies a prominent position in Lucenbase’s portfolio.

Official materials state that astaxanthin products utilise natural Haematococcus pluvialis sources, developed through extraction and purification processes. The brand has established an iterative product lineage ranging from early “astaxanthin stock solutions” to subsequent serums and single-dose ampoules.10

Product history records indicate:

• 2018: Launch of the first-generation astaxanthin stock solution
• Subsequent release of the Astaxanthin Orange Glow Serum
• Upgrade to Astaxanthin Dual-Action Single-Dose Ampoules
• Further development of oil-suspension single-dose formats

Thus, astaxanthin represents a long-term ingredient focus rather than a transient trend-following product.11

Consumers should note that marketing claims such as “6,000x antioxidant capacity of VC” are brand marketing expressions. They cannot be directly interpreted as “astaxanthin is 6,000 times more effective on skin than Vitamin C”. Experimental conditions, measurement methods, and bioavailability differ across antioxidants and cannot be simply converted horizontally.12

Lucenbase has reinforced a “scientific skincare” narrative in recent years.

Current official keywords include:

Active Ingredients, Global Raw Materials, Formula Optimisation, Asian Skin, Simple, Safe, Effective.13

The brand website also displays partnerships with international raw material and R&D companies. Industry sources cite collaborators including Symrise, BASF, DSM-Firmenich, Bloomage Biotech, and Indena.14

Lucenbase’s strategy can therefore be understood as:

Translating international cosmetic raw materials and active ingredients into accessible products through a mass-market Chinese skincare brand format.

Lucenbase’s target demographic comprises three primary segments:

Young Consumers

The brand explicitly states it is increasingly favoured by younger demographics.15

Asian Skin Consumers

Repeated emphasis on “Asian skin” indicates market positioning designed specifically for Asian skin physiology and care needs, rather than replicating Western skincare paradigms.16

Ingredient-Conscious Consumers

The product layout—featuring astaxanthin, B5, ceramides, hyaluronic acid, niacinamide, and blue copper peptide—clearly caters to growing consumer interest in ingredients, efficacy, and formulation transparency.18

Lucenbase distributes beyond mainland China. Brand materials indicate market entry into:

• Japan
• South Korea
• Thailand
• Vietnam
• Cambodia

and other Asian markets.16

Vietnam hosts a dedicated Lucenbase official sales website offering a complete product catalogue and brand introduction.17

Vietnamese channels currently sell B5, Ceramide, Blue Copper Peptide, BHA, HA, and Niacinamide series, confirming that overseas expansion follows the same ingredient/efficacy skincare strategy employed domestically.18

Lucenbase’s development trajectory mirrors many Chinese new-consumption beauty brands:

Early Stage:

Single Hero Product → Taobao/E-commerce → Word-of-Mouth → Bestseller Status

Mid Stage:

Masks/Eye Creams → Multi-line Portfolio → Tmall & E-commerce Platforms → Brand Building

Recent Years:

Ingredient Skincare → Efficacy Segmentation → Single-Dose Ampoules → Multi-efficacy Matrix → Overseas Expansion

Early company records confirm heavy reliance on online skincare sales, with Taobao and Tmall serving as primary platforms.19

Visually and conceptually, Lucenbase’s style encompasses:

Cleanliness + Technology + Ingredient Visibility + Youthfulness

The early brand emphasised:

Purity, Elegance, Freshness

Later iterations increasingly highlight:

Active Ingredients, Professionalism, Efficacy, Scientific Skincare

The brand image has thus evolved from “natural beautiful skin” to “ingredient-tech skincare”.23

From commercial and positioning perspectives, Lucenbase exhibits several strengths:

Comprehensive Product Range

From cleansers, toners, and serums to masks, creams, and body care, the brand covers a complete skincare routine.

Clear Ingredient Positioning

Consumers can readily associate “B5”, “HA”, “Ceramide”, “Niacinamide”, and “Astaxanthin” with specific skincare needs.

Established History

Compared to many recently emerged Chinese skincare brands, Lucenbase traces its origins to 2008.19

E-commerce Expertise

As a prototypical online skincare brand, Lucenbase accumulated extensive operational experience within China’s e-commerce ecosystem.20

Asian Market Expansion

Presence in Japan, South Korea, Thailand, Vietnam, and Cambodia extends its reach beyond the domestic market.16

Although Lucenbase frequently employs terms like “scientific”, “safe”, and “effective”, consumers should evaluate individual products based on complete INCI ingredient lists, concentrations, formulations, and personal skin compatibility, rather than relying solely on brand messaging.

Claims such as:

• “X-times antioxidant capacity”
• “Repair”
• “Anti-ageing”
• “Wrinkle reduction”
• “Whitening”
• “Acne treatment”

may involve varying degrees of cosmetic efficacy claims.

Therefore, brand positioning ≠ universal suitability for all individuals, nor does it guarantee equivalent clinical evidence for all advertised benefits.

Within the Chinese domestic skincare landscape, Lucenbase aligns closely with:

“Mass Price Point + Ingredient Skincare + E-commerce Driven + Efficacy Segmentation”

Rather than:

Luxury Prestige Skincare / Medical Aesthetic Brands / Pure Botanical Skincare

Its primary distinction lies not in luxury storytelling, but in extensive product development centred on specific active ingredients.

For example, consumers can readily decode:

B5 → Repair/Hydration

Ceramide → Barrier/Moisture

HA → Hydration

Niacinamide → Brightening/Oil Control

Astaxanthin → Antioxidant

Copper Peptide → Firming/Anti-ageing

This clarity facilitates consumer understanding of product positioning.22

Lucenbase’s evolution can be summarised as follows:

2008
→ Brand development begins; early focus on eye care and e-commerce sales.19

2012
→ Cumulative sales of All-in-One Eye Cream surpass 200,000 units.4

2013–2016
→ Brand influence expands via television, e-commerce, and beauty media; All-in-One Eye Cream wins Tmall beauty awards in 2016.20

2018
→ Astaxanthin stock solution launches, establishing a recognisable efficacy-ingredient product line.21

Post-2018
→ Astaxanthin products iterate; expansion into single-dose ampoules, masks, and multifunctional skincare.22

Recent Years
→ Increased emphasis on global raw materials, active ingredients, scientific skincare, and Asian skin; expansion into Japanese, Korean, and Southeast Asian markets.23

Lucenbase represents an early generation of Chinese domestic skincare brands that grew through e-commerce channels before transitioning towards ingredient-led, efficacy-focused skincare.

Its core developmental logic follows this trajectory:

2008 inception → E-commerce single products → Traditional skincare (eye creams/masks) → Active ingredient strategy → Signature ingredients (astaxanthin) → Single-dose ampoules and efficacy matrix → Asian market expansion.

Contemporary Lucenbase has moved beyond the traditional definition of a “domestic skincare brand” to establish a system centred on active ingredients, efficacy skincare, Asian skin, and international raw materials. The brand currently defines itself as a high-standard domestic label offering “simple, safe, and effective” scientific skincare solutions.23

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