Public trademark records provide the clearest documentation of Luvkis’s history.

The LUVKIS trademark was originally filed in the United States on November 16, 2017, with registration granted on June 5, 2018. The original registrant was Shenzhen Zini E-commerce Co., Ltd.; subsequent trademark ownership records indicate transfers involving Shenzhen Huajian E-Commerce Co., Ltd. and Shenzhen Yujian Electronic Commerce Co., Ltd.2

The 2018 registration covered a broad range of products, including sex toys, massage apparatus, condoms, contraceptive apparatus, pumps, menstrual cups, and other personal or medical-oriented products.3

A newer LUVKIS trademark application was filed in August 2025 by Shenzhen Yujian Electronic Commerce Co., Ltd. This application specifically lists adult sexual-stimulation products such as vibrators, sex dolls, massage apparatus, condoms, dildos, Kegel balls, and related items. The application records a claimed first use in commerce of August 2, 2022.4

Based on these records, Luvkis has been active since at least 2017 and is not a newly emerged brand.

Luvkis describes its mission as making sexual wellness products easier for adults to access and reducing the stigma surrounding sex toys. Its own description emphasizes sexual exploration, body awareness, and accessibility rather than positioning the products solely as novelty items.1

The brand also states its intention to incorporate customer feedback into product development and to become a leader in innovative adult toys.

Luvkis maintains a broad catalogue. Its current store includes products such as:

• Vibrators and personal massagers
• Dildos and rabbit-style vibrators
• Male masturbators
• Prostate and anal massagers
• Remote-controlled products
• Penis pumps and related devices
• Penis rings and extenders
• Clitoral and nipple stimulation products
• Strap-on and harness products
• Bondage and sexual-accessory kits
• Other intimate accessories

The catalogue covers products intended for women, men, and couples, rather than concentrating on a single category.

Luvkis states that many of its products are manufactured using medical-grade silicone and utilize quality motors and electronic components. Its wholesale page additionally describes its products as using medical-grade materials and being FDA-approved.

It is important to distinguish these statements from independent certification: “FDA-approved” is a claim made by Luvkis on its own retailer and wholesale material, and the available pages do not provide sufficient information to independently verify FDA approval for every individual product.

Luvkis operates primarily as an e-commerce brand. Its own website sells directly to consumers, while the company also actively promotes wholesale, retailer, and dropshipping relationships.

This structure creates two broad channels:

1. Direct-to-consumer: Customers purchase products through Luvkis.com.
2. B2B: Retailers, wholesalers, and dropshippers can purchase products at wholesale pricing.

The company describes its wholesale strategy as offering discounted prices to business customers and notes that it is seeking retail partners internationally.

Luvkis markets itself as an international brand rather than a purely domestic retailer. Its shipping policy states that it ships to the United States, Europe, North/Central/South America, Australia, and countries throughout Asia. Typical delivery to major markets such as the U.S. and Germany is approximately 2–10 days, though some developing markets may experience longer transit times.

The brand also states that its products are available through marketplaces including eBay and Amazon in several countries.

In Singapore, there is a Luvkis storefront listed alongside other adult products.5

The privacy policy on the Luvkis website provides a Shenzhen, China address:

Room 708J, 7 Floor, Haosheng Business Center, Dongbin Road, Nanshan District, Shenzhen, China 518000.

Trademark records identify Shenzhen Yujian Electronic Commerce Co., Ltd. as the current owner of the LUVKIS trademark.

There is also a record trail regarding a Singapore entity formerly known as LUVKIS SINGAPORE, which changed its name to GLOBAL TECHNOLOGIES SOLUTIONS in 2024. However, this record alone does not establish that the Singapore entity is the current operating company behind the global Luvkis brand, so it should not be treated as definitive corporate ownership information.5

Discretion is a key component of Luvkis’s customer proposition. The company states that orders are shipped in plain, unmarked packaging, with ordinary delivery information on the label rather than any indication of the package’s contents.

Its privacy policy indicates that the online store collects information such as a customer’s name, address, and email for transactions and uses Shopify as its e-commerce platform.

Luvkis states that customer enquiries are generally answered within 24 hours on business days. Its contact page currently lists support@yujiantoys.com as its customer-service address.

From its catalogue, pricing, distribution model, and corporate messaging, Luvkis appears positioned between mass-market adult products and premium sexual-wellness brands.

Its strategy can be summarized as:

• Broad catalogue: Products for multiple types of users and preferences.
• Accessible pricing: Many products are positioned below the price point of luxury sexual-wellness brands.
• Online-first distribution: Direct sales plus marketplaces and B2B distribution.
• Discreet purchasing: Plain packaging and international shipping.
• Product variety: Ranging from relatively simple products to electronically controlled and remote-controlled devices.
• International ambitions: The company explicitly markets wholesale and retail partnerships globally.

There is considerably more information available about Luvkis as a brand and retailer than about its internal corporate organization.

Well-supported by public records:

• Luvkis is an adult sexual-wellness brand.
• The LUVKIS trademark has existed since at least 2017.
• Shenzhen Yujian Electronic Commerce Co., Ltd. is recorded as the current trademark owner.
• Luvkis operates an online store and wholesale program.
• It markets products internationally.
• It offers discreet shipping.

Less clear from public information:

• The exact founding date of the Luvkis brand.
• The names of its founders or executives.
• Its annual revenue or market share.
• The size of its workforce.
• Detailed manufacturing locations and factories.
• Independent product-testing or certification records for its entire catalogue.

In summary, Luvkis has a documented commercial and trademark history, but it does not have the level of publicly available corporate information associated with a large publicly traded consumer brand.

1. About Luvkis | Luvkis Sex Toys – Luvkis Official Store
2. Luvkis Official Store
3. LUVKIS Trademark of SHENZHEN YUJIAN ELECTRONIC COMMERCE CO., LTD – Registration Number 5486600 – Serial Number 87686861…
4. LUVKIS Trademark Application of SHENZHEN YUJIAN ELECTRONIC COMMERCE CO., LTD – Serial Number 99326207 :: Justia…
5. GLOBAL TECHNOLOGIES SOLUTIONS (53407973C