Madetobloom is a Singaporean beauty and personal-care brand specialising in hair, scalp and body care. The company combines natural ingredients with elements of Traditional Chinese Medicine (TCM) and aromatherapy to create modern formulations designed for everyday use. The brand name draws inspiration from the phrase “bloom where you’re planted,” reflecting a philosophy of personal growth, confidence and accessible self-care.

While media reports identify Native Beauty Pte Ltd as the original operating company behind the brand’s early development, the current registered entity, MADETOBLOOM PTE. LTD., was incorporated on 4 June 2026.1 Consequently, the brand’s operational history begins in 2024, distinct from the incorporation date of its current legal entity.2

Key Details

Madetobloom emerged in Singapore as a response to common hair and scalp concerns, particularly hair loss and postpartum hair fall. Co-founders Belle Maira Alesha Wee and Claire Yeo cited personal experiences with post-childbirth hair loss as the primary catalyst for developing the brand. Together with Belle’s brother, Billy Wee, they established the product line through their company, Native Beauty.3

The business launched online in June 2024. Prior to this launch, the founders reportedly invested approximately S$100,000 and spent more than eight months on research and development. This period included formulation testing, safety assessments, and product trials with family and friends.

Initially, the brand focused heavily on hair care. Its early lineup consisted of shampoo, conditioner, hair oil, and an essential/aromatherapy hair oil. The flagship shampoo featured Yunnan small ginger as a distinctive ingredient.

By 2025, Madetobloom expanded beyond digital channels through pop-up events. In July 2025, the brand entered permanent physical retail by launching at TANGS Singapore. This move marked a significant transition from an online-focused startup to a broader consumer beauty brand.

Madetobloom was founded by three Singapore-based entrepreneurs:

• Belle Maira Alesha Wee: Co-founder and public face of the brand.
• Billy Wee: Co-founder and brother of Belle Maira Alesha Wee.
• Claire Yeo: Co-founder.

The founders’ shared interest in TCM-inspired ingredients drove the brand’s early product development. Their initial concept aimed to make everyday shower and personal-care routines more effective and enjoyable by combining traditional remedies with contemporary beauty sensibilities and aromatherapy.

Madetobloom operates on the belief that physical well-being contributes significantly to living well. The brand interprets “blooming” as developing confidence and wellness regardless of one’s current life circumstances, rather than waiting for ideal conditions.

The core philosophy rests on three pillars:

1. Habitual Self-Care: Products are designed to fit naturally into daily routines.
2. Modernised Tradition: Eastern and TCM-inspired ingredients are integrated into contemporary formulations.
3. Environmental Responsibility: The brand emphasises naturally sourced ingredients and sustainable materials.

This positions Madetobloom at the intersection of functional haircare, natural beauty, and lifestyle-oriented self-care.

A distinguishing feature of Madetobloom is its fusion of traditional Eastern ingredients with modern beauty science. The brand aims to address beauty concerns at their root rather than masking symptoms, positioning itself as a provider of 100% natural and halal-certified products.

TCM plays a central role in the brand’s identity. Early flagship products incorporated Yunnan small ginger, selected for its traditional associations with scalp and hair health. The founders sought to enhance the appeal of these traditional ingredients through aromatherapy and pleasant fragrances, making them suitable for everyday use.

Madetobloom has expanded its catalogue beyond its initial four-product haircare range. The current online store categorises its assortment into Hair Care, Body, Beauty, Bundles, Scents, and Accessories.

Hair and Scalp Care

Hair and scalp care remain the core of the brand, with 21 listed hair-care products. Notable items include:

• Anti Hair Loss Ginger Shampoo: A natural, halal-certified formula containing ginger extract, designed to support healthier roots and reduce hair fall.
• Roots Revival Herbal Hair Growth Essence
• Brillance Légère Restorative Hair Oil
• Amino Repair Rosewood Conditioner & Masque
• Alchemy Age-Defying Shampoo
• Men’s hair and scalp products
• Travel-size options

Body Care

The brand has extended into body care, featuring products such as:

• Wildflower Fields Intense Softening Body Cleanser: Combines vitamin C, hyaluronic acid, and botanical ingredients, positioned as a gentle, hydrating daily cleanser.
• Body-care bundles

Beauty and Lifestyle

The portfolio includes lip care, scents, accessories, and various self-care bundles, supporting a broader lifestyle positioning.

Ginger is closely associated with Madetobloom’s identity. Rather than using conventional ginger, the founders highlighted Yunnan small ginger, a TCM-associated ingredient, as a key differentiator. According to Berita Harian, the founders noted that traditional ingredients like small ginger were uncommon in modern haircare, forming part of their strategy to translate traditional practices into convenient, contemporary products.

Madetobloom strongly emphasises its 100% natural and halal-certified status. The company states that obtaining halal certification was integral to its commitment to formulation and production standards. It also promotes vegan and cruelty-free characteristics for applicable products.4 This positioning distinguishes the brand in Singapore’s multicultural market.

Sustainability is a stated component of the brand’s philosophy. Madetobloom claims to use sustainable materials where possible, specifically noting that its bottles are made from 100% recycled plastic. This aligns with the concept that self-care should not compromise environmental care.

Madetobloom combines its natural identity with performance claims. The company states that some products have been clinically tested. For instance, the website notes that the Amino Repair Rosewood Conditioner & Masque was clinically tested to improve hair tensile strength by up to 80% over four weeks.

The brand advertises a 60-day results guarantee and reports having more than 26,000 customers. These figures are company-reported statistics.

Initially operating via online channels and pop-up events, Madetobloom used pop-ups for both sales and customer experience storytelling. In July 2025, it entered physical retail at TANGS Singapore, marking its first offline presence. TANGS currently lists Madetobloom under its beauty/hair category, carrying products such as the Brillance Légère Restorative Hair Oil and Wildflower Fields Body Cleanser.

Media coverage from 2025 identified Native Beauty Pte Ltd as the company behind Madetobloom. Separately, Singapore corporate records show MADETOBLOOM PTE. LTD. (UEN: 202624977H), incorporated on 4 June 2026. Its registered address is TradeHub 21, 18 Boon Lay Way, Singapore 609966. The principal activity is listed as retail sale of personal-care products, with wholesale as a secondary activity.

Unless official documentation establishes legal continuity between the entities, the brand’s operational start (2024) and the current entity’s incorporation (2026) are treated as distinct milestones.

Visually, Madetobloom employs a natural, botanical aesthetic. Packaging features green bottles, minimalist typography, and floral imagery. The Peak describes this visual identity as reinforcing the brand’s connection with nature, positioning it as premium botanical self-care rather than mass-market shampoo.

While initially targeting individuals experiencing hair fall, thinning hair, postpartum hair loss, and scalp problems, Madetobloom’s audience has broadened. Current marketing targets:

• Men and women concerned about hair health
• Individuals with scalp issues
• Consumers interested in natural or botanical beauty
• Families seeking gentle personal-care products
• Consumers preferring halal-certified beauty
• Individuals integrating self-care into daily routines

Certain products are explicitly marketed as suitable for children and families.

Madetobloom differentiates itself by combining three traditionally separate propositions: TCM heritage, modern beauty science, and lifestyle self-care. This approach distinguishes it from purely clinical hair-loss brands, conventional shampoo companies, and traditional TCM remedy providers. The founders describe their vision as bridging heritage and innovation to redefine modern self-care from an Asian perspective.

The brand reported relatively rapid early traction. In a 2025 interview, Berita Harian noted that Madetobloom could sell up to 500 bottles per week across online channels, pop-ups, and social commerce. During strong sales months, revenue was reported to reach the six-figure range. These figures are company-reported statements.

The product range has since expanded substantially, with the current online shop listing 46 products. The website also cites over 26,000 customers.

Madetobloom is positioning itself beyond a simple hair-loss solution provider. Current messaging emphasises “Feel Your Best, Live Your Best,” focusing on an integrated self-care routine encompassing hair, scalp, body, beauty, fragrance, and wellness.5 The founders aim to expand product categories, grow regionally, and develop both online and offline distribution channels.

Madetobloom is a Singapore-born natural beauty and personal-care brand founded in 2024 by Belle Maira Alesha Wee, Billy Wee, and Claire Yeo. Emerging from the founders’ interest in hair-loss solutions and traditional Eastern remedies, the brand initially focused on hair and scalp care featuring Yunnan small ginger. It has since expanded into a broader self-care portfolio covering hair, scalp, body, beauty, scents, and accessories.

Its core identity is built around natural ingredients, halal certification, TCM-inspired formulations, aromatherapy, sustainability, and convenient everyday self-care. After building its business online and through pop-ups, Madetobloom entered physical retail at TANGS Singapore in 2025.

1. MADETOBLOOM PTE. LTD.
2. About Us – Made To Bloom
3. TCM meets aromatherapy with MadeToBloom’s first offline store
4. Made To Bloom
5. MADETOBLOOM PTE. LTD. (202624977H) – Singapore Company