About MAGCUBIC
MAGCUBIC is a consumer electronics brand that focuses on portable LCD projectors, smart home projectors, and compact entertainment display devices. The brand positions itself by offering feature-rich projectors at accessible price points, catering to needs such as home entertainment, outdoor movie nights, education, business presentations, and travel. MAGCUBIC products are distributed globally through its official website, online marketplaces, distributors, and OEM/ODM partners.1
Overview
| Attribute | Information |
|---|---|
| Brand | MAGCUBIC |
| Industry | Consumer Electronics |
| Founded | 2020 |
| Parent company | Shenzhen Hanying International Import & Export Co., Ltd. |
| Headquarters | Shenzhen, Guangdong, China |
| Products | Portable projectors, Smart projectors, Android projectors, Home theater projectors |
| Markets | More than 100 countries |
| Business model | Direct-to-consumer, OEM, ODM, wholesale |
| Website | Official MAGCUBIC website (magcubic.com) |
History
MAGCUBIC was established in 2020 as the flagship projector brand of Shenzhen Hanying International Import & Export Co., Ltd. The company entered the LCD projector market with the goal of producing affordable projectors equipped with technologies that were traditionally found only in more expensive models.2 According to the company, its founding team believed that projector technology had seen limited innovation while premium products remained too costly for many consumers. Consequently, the brand positioned itself around improving affordability without sacrificing core functionality.1
Development timeline
2020
- Company founded.
- Entered LCD projector manufacturing.
- Began global market expansion.2
2021
- Introduced a fully sealed optical engine for portable LCD projectors.
- Expanded OEM and ODM partnerships internationally.2
2022
- Expanded projector lineup.
- Reported significant annual sales growth.
- Continued investment in optical engine technology.2
2023
- The company stated that demand exceeded manufacturing capacity, leading to component shortages involving chips, displays, and integrated circuits.
- It reported expanding its supply chain while maintaining pricing during the shortage.1
Products
MAGCUBIC manufactures several categories of projectors, including:
- Portable mini projectors
- Smart Android projectors
- Home theater projectors
- Native Full HD projectors
- Google TV-enabled projectors
- 4K decoding capable projectors
- Business and educational projection systems2
Popular product families include:
- HY300 Series
- HY320 Series
- HY350 Series
- HY450 Series
- X7 Series
- L018 Series2
Many models include features such as:
- Android operating system
- Wi-Fi connectivity
- Bluetooth
- Auto keystone correction
- Electric focus
- 180° rotating projection
- Native 1080p resolution (selected models)
- 4K video decoding support2
Manufacturing
MAGCUBIC products are manufactured by Shenzhen Hanying International Import & Export Co., Ltd., which operates:
- Shenzhen headquarters
- Dongguan manufacturing facility
- Changsha e-commerce center
The company reports:
- A manufacturing campus of approximately 70,000 m²
- More than 500 employees at its factory
- Distribution to over 100 countries
- ISO 9001 and BSCI certifications
- In-house SMT processing, assembly, testing, and quality control2
Business Model
MAGCUBIC operates through several channels:
- Direct online retail
- International distributors
- Wholesale supply
- OEM manufacturing
- ODM customization
- Dropshipping partnerships
Its OEM/ODM services include:
- Private branding
- Customized packaging
- Software customization
- Hardware modifications
- Bulk manufacturing for retailers and distributors2
Brand Philosophy
According to the company, MAGCUBIC’s mission is:
To provide high-quality and affordable cinema-level visual experiences for projection enthusiasts worldwide.1
Its stated vision is to become a leading provider of projection solutions by making premium viewing experiences more accessible for entertainment, education, and work.1
Target Markets
MAGCUBIC markets its products for:
- Home cinema
- Outdoor movie nights
- Camping
- RV travel
- Gaming
- Education
- Small business presentations
- Hospitality
- Retail display applications2
Global Presence
The company states that its products are sold in more than 100 countries, with particularly strong distribution across:
- Europe
- North America
- South America
- Middle East
- Asia-Pacific markets2
Customer Support
MAGCUBIC provides:
- Warranty support
- Firmware downloads
- Product manuals
- Technical support
- FAQ resources
- After-sales service through its official support channels.3
Reception
MAGCUBIC has gained popularity in the budget projector market due to its low prices and feature-rich models, particularly the HY-series. Reviews often note that the projectors offer good value for casual home entertainment, though image quality and long-term durability can vary by model.1
Like many brands in the entry-level projector segment, MAGCUBIC has also faced community discussions regarding software, firmware, and hardware quality. In 2026, reports about potential security issues on some older Android-based models prompted the company to state that affected devices used an older chipset and that firmware updates had addressed the concerns, while newer models use updated hardware.
See also
- Portable projector
- LCD projector
- Home theater
- Smart projector
- Android TV projector
