About MaxCoil
MaxCoil is a Singapore-based mattress and sleep-products brand associated with Mattress International Pte Ltd. The company offers mattresses, bed frames, bedding accessories, and selected home-furnishing products. Its positioning centres on sleep comfort, ergonomic support, sleep technology, and overall wellness. 1
The brand is particularly known for its range of pocketed-spring, Bonnell-spring, memory-foam, latex, and foam mattresses, as well as adjustable and specialised sleep products. MaxCoil items are sold through its own retail channels and via Singapore retailers such as Takashimaya, COURTS, and FortyTwo. 2
Brand Profile
| Category | Details |
|---|---|
| Brand | MaxCoil |
| Industry | Bedding, mattresses & home furnishings |
| Primary market | Singapore |
| Parent/company associated with brand | Mattress International Pte Ltd |
| Core products | Mattresses, bed frames, storage beds, pull-out beds, pillows, mattress toppers, protectors, bedding and furniture |
| Mattress technologies | Pocketed spring, Bonnell spring, memory foam, latex foam and conventional foam |
| Positioning | Comfort, sleep wellness, ergonomic support and sleep technology |
| Retail presence | MaxCoil/Mattress International and third-party Singapore retailers |
| Notable standards/technology claims | ISPA-related manufacturing standards and Sanitized® antimicrobial technology on selected/all applicable products |
History and Development
MaxCoil’s origins lie in the foam industry. According to Takashimaya’s brand profile, the company initially operated as a manufacturer, supplier, and exporter of foam products used in medical applications, hospitality, bedding, and sofas. After developing expertise in foam, it expanded into spring coils and mattress ticking, enabling the manufacture of complete mattresses. 3
The company subsequently broadened its scope beyond mattresses. Bed frames and sofas were added under the MaxCoil name, transforming the brand from a primarily mattress-oriented business into a wider bedroom and home-furnishing label.
Today, the official MaxCoil store presents the company as a comprehensive sleep and home-living brand, offering products ranging from mattresses and adjustable beds to storage beds, pillows, mattress toppers, bedding, and furniture. 4
Brand Philosophy
MaxCoil’s stated philosophy focuses on the relationship between sleep, health, and wellbeing. The company describes sleep as essential for maintaining health and positions its products as tools for achieving better rest and everyday wellness.
Its mission is to help customers “sleep your way to better health,” combining functionality, design, and sleep technology. The company states that its approach extends beyond selling beds, incorporating product development, customer service, and after-sales support into the overall sleep experience.
This positions MaxCoil between a traditional mattress manufacturer and a broader sleep-solutions/home-comfort brand.
Product Range
MaxCoil maintains a relatively broad current product portfolio.
Mattresses form the core of the brand. The official catalogue includes:
- Pocketed-spring mattresses
- Bonnell-spring mattresses
- Memory-foam mattresses
- Latex and natural-latex mattresses
- Conventional foam mattresses
- Foldable mattresses
- Adjustable mattresses
- Massage mattresses
- Specialised mattresses with different support and comfort systems
The catalogue features multiple comfort levels, including firm, medium-firm, and medium-soft, with designs catering to various sleeping positions and preferences.
The brand also offers bedroom furniture, including:
- Upholstered bed frames
- Storage beds
- Divan beds
- Pull-out beds
- Bunk beds
- Adjustable beds
- Headboards
Beyond beds, the broader range includes pillows, mattress protectors, mattress toppers, bedsheets, sofas, and recliners.
Mattress Technology
A key area of differentiation for MaxCoil is its emphasis on mattress construction and specialised sleep technologies.
The portfolio includes a substantial number of pocketed-spring mattresses, which use individually wrapped coils to provide targeted support and reduce movement transmission between sleepers. The current catalogue lists numerous pocketed-spring models across different thicknesses, comfort levels, and collections.
Some collections incorporate additional technologies. For instance, the ICEBERG range uses COOLER mattress fabric technology designed to improve heat dissipation. Laboratory testing indicated that this material could keep simulated skin temperature approximately 1.3°C lower than comparison fabrics.
The ICEBERG collection also combines materials such as natural latex, memory foam, and high-density foam with various spring and support constructions.
Antimicrobial Protection
Another recurring feature associated with MaxCoil mattresses is Sanitized® antimicrobial technology.
Takashimaya notes that MaxCoil acquired a Switzerland Sanitized® licence for durable, built-in antimicrobial protection on its mattresses. The current MaxCoil catalogue identifies Sanitized® and Swiss Sanitized® antimicrobial protection on specific products. 3
It is important to note that this technology is listed as a feature on specific products or collections rather than being universally applied to every current MaxCoil item.
Quality and Standards
MaxCoil states that its mattresses are manufactured according to International Sleep Products Association (ISPA) standards. This claim is also repeated by Singapore retailers carrying MaxCoil products.
The company’s quality philosophy focuses on:
- Product design and development
- Sleep technology
- Material selection
- Manufacturing workmanship
- Product durability
- Customer service
- After-sales support
MaxCoil describes its manufacturing approach as combining modern machinery with premium materials sourced from trusted suppliers.
Major Collections
MaxCoil has developed several named mattress collections rather than relying solely on individual models. Current catalogue collections include:
- Back Essential®
- FORREST® Botany Bamboo
- FORREST® Gems Amethyst
- Gemma Ruby
- HAVEN®
- Ice Sleep
- Slumber
- Una®
- Firmline
- Classic Bedding
The catalogue also includes specialist products such as the ICEBERG series and various natural-latex, memory-foam, and pocketed-spring models.
Market Positioning
In the Singapore market, MaxCoil occupies a mid-range to premium mattress and sleep-solutions position, although its portfolio covers a wide price spectrum.
For example, the official catalogue contains accessible foam and bedding products, while higher-end pocketed-spring mattresses such as the Amethyst series are priced at several thousand Singapore dollars.
This range allows the brand to target different consumer groups, from those seeking affordable basic mattresses to buyers looking for luxury materials, advanced spring systems, or specialised cooling and support technologies.
Retail Presence in Singapore
MaxCoil has a significant retail presence in Singapore. Products are available through the company’s own online retail operation as well as established third-party retailers.
Takashimaya Singapore maintains a dedicated MaxCoil brand listing, while COURTS Singapore and FortyTwo also sell MaxCoil mattresses. 3
This provides the brand with both a direct-to-consumer channel and exposure through established furniture and department-store retailers.
Brand Today
As of 2026, MaxCoil is presented less as simply a “mattress brand” and more as a complete sleep and bedroom-lifestyle brand. Its official store describes the company as providing mattresses, bed systems, bedding accessories, and home furnishings, while continuing to emphasise sleep wellness and technological innovation. 1
Current product development spans traditional spring mattresses as well as memory foam, natural latex, cooling technologies, adjustable systems, and specialised ergonomic support.
