Pastry Mart Pte. Ltd. is a Singapore-based company specializing in the import, export, distribution, and supply of baking and pastry ingredients, products, and accessories. Founded in 2000, it serves both individual bakers and professional food-service businesses.1 The company operates as an exempt private entity registered with the Accounting and Corporate Regulatory Authority (ACRA) under UEN 200009544M.

Basic Information

The company was incorporated on 9 November 2000. Its registered business activities include the manufacture of bread, cakes, and confectionery, alongside wholesale trade.2

Pastry Mart describes itself as a home-grown Singapore brand established in 2000. From its inception, the company has focused on supplying the professional baking and pastry industry with essential ingredients and related products.

Over more than two decades, Pastry Mart has cultivated relationships with international food-ingredient manufacturers, enabling it to bring diverse global products into the Singapore market. The company states that its team possesses over 25 years of relevant industry experience and serves clients ranging from hotels and bakeries to hospitals and airlines.3 Currently, its headquarters and warehouse operations are located at FoodAxis @ Senoko in Singapore’s northern industrial area.4

Pastry Mart’s operations are divided into several key areas:

• Import and Distribution: Sourcing bakery and pastry products from international manufacturers for distribution within Singapore.
• Wholesale Supply: Providing ingredients to commercial bakeries, hotels, central kitchens, and other food-service operators.
• Retail and E-commerce: Selling ingredients, baking products, and accessories directly to consumers via its online store.
• Professional Food-Service Supply: Supporting institutional and commercial customers with ingredients for large-scale food production.
• Finished and Semi-Finished Products: Offering ready-to-use and prepared bakery items.

The company maintains a dedicated platform for wholesale customers, while its consumer-facing store operates through Pastry Mart Singapore.

Rather than focusing on a single ingredient type, Pastry Mart carries a broad assortment of products. Its online catalogue lists more than 180 items across numerous brands and categories. Major product categories include:

• Flour and baking mixes
• Chocolate and cocoa products
• Butter, cream, and other dairy products
• Cheese
• Yeast
• Cake and pastry ingredients
• Creams and toppings
• Food colouring and flavourings
• Frozen fruits and other frozen ingredients
• Nuts
• Pastry and baking accessories
• Cake decorations
• Ready-to-eat bakery products
• Traditional Singaporean products such as kueh lapis

Examples of brands carried in their store include AB Mauri, Anchor, Arla, Lurpak, Rich’s, and Cargill.

A significant aspect of Pastry Mart’s role is acting as a distributor or supplier for established international food brands. Stated brand partners include:

• Lurpak
• Nutella
• Rich’s
• Arla
• Cargill
• Coombe Castle

The company has also been associated with international pastry and bakery brands such as Natra Cacao and Pidy. This positions Pastry Mart primarily within the supply chain behind bakeries and food businesses, providing the raw materials and specialty products necessary for producing cakes, pastries, breads, and desserts.

B2B and Professional Customers

Pastry Mart has a strong B2B orientation. According to company descriptions, its customer base includes hotels, clubs, bakeries, central kitchens, hospitals, educational institutions, and airlines. This indicates the company functions not only as a retail shop but also as a professional ingredient supplier capable of supporting commercial food production. Its wholesale platform offers business customers access to wholesale pricing, ordering systems, and dedicated support.

Consumer Business

Alongside its professional supply arm, Pastry Mart operates a direct-to-consumer online shopping presence. The consumer store sells everyday baking ingredients as well as specialized products, including flour, butter, chocolate, cheese, cream, muffin mixes, yeast, and cake decorations. The company also sells ready-to-eat products under the Pastry Mart name, featuring various types of kueh lapis such as original, pandan, coffee, chocolate, rainbow, and prune versions.

While distributing many external brands, Pastry Mart also markets its own products. For instance, its consumer catalogue includes Pastry Mart Instant Custard Cream Powder, available in different package sizes. Additionally, the company produces its own line of kueh lapis, demonstrating activities beyond third-party distribution.

Foodfeel is described by the company as an evolution of Pastry Mart. It focuses on semi-finished and finished baked goods, leveraging Pastry Mart’s expertise in ingredients, food production, and distribution. The concept aims to provide customers with ready-made or partially prepared bakery products while maintaining standards of quality and consistency. This represents an expansion of Pastry Mart’s traditional ingredient-distribution business into prepared food and bakery solutions.

Pastry Mart’s stated mission is to provide quality ingredients at affordable prices, empowering both hobbyist and professional bakers to create high-quality baked goods. The company emphasizes consistency, value, and accessibility. Its vision involves building a community of passionate bakers through products, customer service, creativity, and sustainability.

Practically, the brand positions itself as a Singapore-based baking-ingredient specialist connecting international food brands and professional-quality baking products with Singapore’s baking and food-service industry.

Given that many products are perishable or temperature-sensitive, logistics are critical to Pastry Mart’s business. The consumer operation offers delivery throughout Singapore for items such as flour, eggs, dairy, and produce. The company states that next-day delivery is available for qualifying orders, subject to ordering cut-offs and product availability. Warehousing and distribution activities are supported by its facility at FoodAxis @ Senoko.

Pastry Mart presents itself as a locally owned Singapore company rather than a multinational corporation. Its identity is tied to the local baking and food-service ecosystem, though its product portfolio has an international character due to relationships with overseas manufacturers. The company notes that its workplace philosophy emphasizes employee development, job rotation, career progression, flexibility, and a supportive working environment.

Headquarters / Operating Address:
1 Senoko Avenue, #05-05
FoodAxis @ Senoko
Singapore 758297

Business Registration:
Pastry Mart Pte. Ltd.
UEN: 200009544M

Pastry Mart is best understood as a B2B-oriented bakery and pastry ingredient specialist that also operates a consumer retail channel. Its importance within Singapore’s baking ecosystem stems from several factors:

1. Long Operating History: Established in 2000.
2. International Sourcing: Bringing established global ingredient brands into Singapore.
3. Broad Product Portfolio: Covering ingredients, frozen products, chocolate, dairy, decorations, and equipment.
4. Professional Customer Base: Serving commercial and institutional food operators.
5. Consumer Accessibility: Allowing home bakers to purchase professional-grade ingredients.
6. Own-Brand Products: Including selected baking ingredients and finished foods.
7. Expansion into Prepared Foods: Through the Foodfeel concept.

In essence, Pastry Mart is not primarily a bakery selling ingredients; it is a Singapore-based supplier situated behind the production of cakes, pastries, breads, and desserts for both professional and home-baking markets.

1. About Us – Pastry Mart Singapore
2. Official Pastry Mart website
3. Terms & Conditions – Pastry Mart Business
4. PASTRY MART PTE LTD (200009544M) – Manufacture of bread, cakes and confectionery (except frozen bakery products)…