Pigeon Corporation was established on 15 August 1957 in Tokyo, Japan, with the objective of creating products that make parenting safer, easier and more comfortable. The company’s origins trace back to the early 1950s when its founders sought to improve infant feeding through the development of superior nursing bottles and baby care items. Over subsequent decades, Pigeon expanded beyond Japan into Asia, Europe, North America, the Middle East and Oceania, establishing itself as one of the most recognised names in the mother-and-baby industry.2

• Company Name: Pigeon Corporation
• Founded: 15 August 1957
• Headquarters: Tokyo, Japan
• President & CEO: Ryo Yano
• Industry: Baby care, maternity care, healthcare, childcare services
• Stock Exchange: Tokyo Stock Exchange (Prime Market)
• Employees: More than 3,000 worldwide (as of 2024)
• Global Presence: Operations across Asia, Europe, North America, the Middle East, Oceania and Latin America3

Pigeon’s corporate philosophy is centred on the concept of “Love”, encapsulated by the credo: “Only love can beget love.” The company states that its purpose is to create a baby-friendly world by understanding and supporting the unique needs of babies, parents and caregivers through research, innovation and product development.4

The name “Pigeon” was inspired by the dove, a traditional symbol of peace. The founders selected this name to express their wish that babies worldwide would grow up happily in a peaceful and prosperous society. The company logo features two interconnected hearts representing the bond between mother and baby, which also form the letter “P”.5

Pigeon manufactures a comprehensive range of products covering nearly every stage of early parenthood. Major product categories include:6

• Baby feeding bottles
• Nursing bottle teats
• Breast pumps
• Breastfeeding accessories
• Baby skincare products
• Baby wipes
• Pacifiers (soothers)
• Baby oral care
• Bottle sterilisers
• Bottle and accessory cleaners
• Feeding utensils
• Maternity care products
• Pregnancy and postpartum products
• Baby toiletries
• Weaning accessories
• Healthcare and elder-care products (in selected markets)

Research and development constitute a primary focus for Pigeon. The company collaborates with healthcare professionals, paediatricians, lactation consultants and hospitals to design products that support healthy infant development and breastfeeding. Many of its feeding products are developed using research into infant sucking behaviour, aiming to create bottle teats that closely mimic natural breastfeeding.7

Pigeon operates through several regional business segments:

• Japan: Baby care, childcare services and healthcare products
• China: One of the company’s largest international markets
• Southeast Asia & India: Strong presence in countries including Singapore, Indonesia, Thailand, Malaysia, Vietnam, India and the Philippines
• North America & Europe: Primarily through the Lansinoh brand for breastfeeding and postpartum care8

Market position

Pigeon is widely regarded as one of the world’s leading baby care brands. The company reports that its nursing bottles hold over 80% of the domestic market share in Japan. It also maintains leading market positions for nursing bottles in mainland China, Indonesia, Singapore and Thailand. Through its Lansinoh business, it is additionally a leading provider of breastfeeding products in the United States.9

Pigeon incorporates sustainability into its operations by focusing on product safety and quality, environmentally conscious manufacturing, climate-related initiatives, community and family support programmes, and responsible sourcing and governance. The company regularly publishes sustainability and environmental reports outlining its progress and goals.10

1. Company Profile | Company Information | Pigeon Global
2. Integrated
3. Message from CEO | Pigeon Global
4. Our Company – Pigeon Philippines
5. Origin of Our Name “Pigeon” | Company | Pigeon USA
6. Business Segment | Company Information | Pigeon Global
7. Pigeon Global
8. Pigeon Philippines
9. About – Pigeon
10. Pigeon – Pigeon