PROfezzion is a consumer electronics accessories brand that primarily focuses on mobile-phone accessories, MagSafe-compatible products, camera accessories, and related everyday technology items. The brand’s current product range includes magnetic phone mounts, phone grips, wallets, stands, AirTag protective cases, and other smartphone accessories.1

The brand name is stylised as “PROfezzion”, featuring distinctive capitalisation of the prefix PRO followed by fezzion. It is registered as a trademark in the United States under the ownership of Shenzhen Fucaida Trade Co., Ltd.2

Public trademark documentation provides insight into PROfezzion’s early history. The PROFEZZION trademark was filed in the United States on September 17, 2017, under serial number 87611472. It was subsequently registered on April 17, 2018, under registration number 5,448,415. The trademark record lists Shenzhen Fucaida Trade Co., Ltd. as the owner and identifies the mark as “PROfezzion.”2

The original U.S. trademark covered products associated with photography and electronics, including:

• Camera cases
• Protective eye covers
• UV filters
• Lens hoods
• Microphones
• Smartphone monopods
• Optical lenses
• Camera shutter releases
• Camera tripods
• Photographic filters2

Canadian trademark documentation also records PROfezzion in association with photographic equipment and accessories, with claimed use in Canada dating back to June 6, 2017. This record likewise identifies Shenzhen Fucaida Trade Co., Ltd. as the applicant.

This historical data suggests that photography and electronic accessories were central to the brand’s original product positioning before its catalog expanded substantially toward smartphone and MagSafe accessories.

Today, PROfezzion’s official catalog is organised around several major categories, particularly MagSafe products, AirTag products, and other accessories.1

MagSafe accessories

A significant portion of the current PROfezzion portfolio is built around Apple’s MagSafe-style magnetic accessory ecosystem. Products include:

• Magnetic phone wallets
• Magnetic phone grips
• Magnetic ring holders
• Magnetic car mounts
• Magnetic phone stands
• Magnetic accessories for everyday use

For example, the brand’s magnetic ring holder is designed to function as both a phone grip and a phone stand, featuring 360-degree rotation and a foldable design. This product is specifically marketed for MagSafe-compatible phones and cases.1

Its magnetic phone grips similarly combine multiple functions, including gripping, mounting, and stand capabilities. One PROfezzion model utilises eight integrated magnets and is advertised with a magnetic holding force of up to 2.5 lb (1.1 kg).1

Magnetic car mounts

PROfezzion produces magnetic mounting systems for vehicles. One notable product, the PPS-U12 ARVM Magnetic Car Phone Mount Set, combines a magnetic mount with both a car-vent clip and a rear-view-mirror holder. The system accommodates MagSafe-compatible devices as well as non-MagSafe phones through an included adhesive metal ring.1

Another product, the PPS-U12ST2, is sold as a two-pack of magnetic car phone mounts designed for one-handed attachment and removal of compatible smartphones.1

Magnetic wallets

The product portfolio includes magnetic wallets designed to attach to MagSafe-compatible smartphones. Some models are designed to hold cards while also functioning as a phone stand. Another official listing describes a slim magnetic wallet constructed from ABS plastic, incorporating multiple magnets and an anti-slip silicone surface.1

PROfezzion products are also distributed through third-party marketplaces. For instance, a PROfezzion magnetic MagSafe wallet has been listed on TikTok Shop Philippines, described as a combined card holder and phone stand.3

AirTag accessories

The brand has expanded into the Apple AirTag accessory market. Its current catalog includes multiple AirTag protective cases, identified by model numbers such as AT-PC4 K4A, K4B, K4C, K2BB, K2BK, K2BP, and others.1

The catalog also features products such as the KeyGuard TagMate and various silicone protective accessories.1

Camera accessories

Photography remains part of PROfezzion’s broader product identity. The company’s original trademark registration specifically covered photographic accessories such as tripods, filters, lens hoods, shutter releases, and optical equipment.2 Consequently, PROfezzion can be characterised as having evolved from a brand with a strong photography-accessory trademark footprint into a broader mobile and consumer-electronics accessories brand.

Based on its current catalog and product descriptions, PROfezzion emphasises several recurring characteristics:

• Multifunctionality: Many products combine two or more functions, such as a wallet that doubles as a stand or a grip that serves as a stand.
• Magnetic Attachment: Magnetic mounting is a central feature of many current products.
• Portability: Products are generally designed to remain relatively compact and unobtrusive.
• Compatibility: Many products are designed around MagSafe-compatible phones and cases, while some include metal rings for non-MagSafe devices.
• Everyday Convenience: The products are positioned around hands-free phone use, mounting, carrying, and organising small accessories.
• Protection and Durability: Official descriptions frequently emphasise anti-slip materials, protective surfaces, and durable construction.12

The name PROfezzion appears intentionally constructed around the word “profession”, with the opening “PRO” visually emphasised. However, no reliable official source explains the precise etymology or intended meaning of the name beyond this visual styling.

The most clearly documented corporate connection is Shenzhen Fucaida Trade Co., Ltd., which is listed as the owner and original applicant of the PROFEZZION U.S. trademark.2 The trademark was originally registered for goods in International Class 9, covering various electronic, photographic, optical, and related equipment.2 Publicly available sources do not provide sufficient information to construct a full corporate history, such as founding personnel, revenue figures, employee counts, or manufacturing facility details.

PROfezzion maintains evidence of trademark activity beyond the United States. Canadian trademark documentation records the brand under the same corporate applicant, listing photographic and electronic accessories among its goods.

The brand maintains an online storefront with English and Chinese language options, indicating an international-facing product operation.1 Its products are also accessible through international e-commerce channels, including marketplaces serving consumers in Southeast Asia, such as the Philippines.3

It is important to note that PROfezzion is not an Apple-owned brand. Its products are designed to work with Apple’s MagSafe ecosystem and are marketed as MagSafe-compatible, but PROfezzion itself is an independent accessories brand. Its official product pages frequently distinguish between MagSafe-equipped phones/cases and non-MagSafe devices that can use an included adhesive metal ring.1

Therefore, descriptions such as “MagSafe-compatible accessory” are accurate, whereas describing PROfezzion as an Apple or MagSafe brand would be incorrect.

The U.S. registration establishes the brand’s historical legitimacy:

• Trademark: PROfezzion
• Serial Number: 87611472
• Registration Number: 5448415
• Filed: September 17, 2017
• Registered: April 17, 2018
• Owner: Shenzhen Fucaida Trade Co., Ltd.
• Status: Active registration history, with a statement of continued use accepted in 2023.2

The stylised form is explicitly recorded as “PROfezzion.”2

1. Home – PROfezzion
2. PROFEZZION Trademark of Shenzhen Fucaida Trade Co., Ltd. – Registration Number 5448415 – Serial Number 87611472…
3. Profezzion Magnetic Magsafe Wallet&Card Holder Snap-On Smartphone – TikTok Shop Philippines