REDMAGIC (stylized as REDMAGIC, formerly known simply as Redmagic) is a Chinese consumer electronics brand that specializes in high-performance gaming smartphones, tablets, PC gaming peripherals, and gaming accessories. Founded in 2018, the brand operates as a subsidiary of Nubia Technology, which is affiliated with ZTE Corporation. Headquartered in Shenzhen, Guangdong, China, REDMAGIC markets its products worldwide through official online stores and regional partners.12

Nubia Technology introduced REDMAGIC in 2018 to focus exclusively on the rapidly expanding mobile gaming market. The brand’s inaugural device, the REDMAGIC Gaming Phone, was designed with an emphasis on powerful hardware, advanced cooling systems, RGB lighting, and gaming-centric software features.

Since its launch, REDMAGIC has expanded beyond gaming smartphones into a broader gaming ecosystem that includes:

• Gaming tablets
• Mechanical keyboards
• Gaming mice
• External cooling accessories
• Audio devices
• Monitors
• PC gaming peripherals
• Chargers and gaming accessories

Today, REDMAGIC products are sold in more than 30 countries, with official retail presence across North America, Europe, the Middle East, and Asia.12

The core philosophy of REDMAGIC centers on delivering maximum gaming performance at competitive prices. The company emphasizes several key pillars in its product development:

• High-end processors
• Advanced thermal management
• Long battery life
• High-refresh-rate AMOLED displays
• Minimal compromises for gaming performance

The brand’s slogan is: “Win More Games.”2

Gaming Smartphones

REDMAGIC is best known for its line of gaming phones. Major series include:

• REDMAGIC
• REDMAGIC Mars
• REDMAGIC 3
• REDMAGIC 5 Series
• REDMAGIC 6 Series
• REDMAGIC 7 Series
• REDMAGIC 8 Series
• REDMAGIC 9 Series
• REDMAGIC 10 Series
• REDMAGIC 11 Series (latest flagship generation)

Typical features found across these models include:

• Qualcomm Snapdragon flagship processors
• AMOLED displays with refresh rates up to 165 Hz (varies by model)
• Touch-sensitive shoulder triggers
• Built-in cooling fans
• Vapor chamber cooling
• RGB lighting
• Under-display front cameras
• Large capacity batteries
• Fast charging capabilities
• Dedicated gaming optimization software12

Gaming Tablets

REDMAGIC has entered the Android gaming tablet market, offering devices equipped with OLED displays, flagship chipsets, and optimizations specifically tailored for gaming experiences.2

Gaming Accessories

Beyond mobile devices, the company produces a range of peripherals and accessories, including:

• Mechanical keyboards
• Gaming mice
• Wireless earbuds
• Phone coolers
• Gaming controllers
• Chargers
• Cables
• Power banks
• Monitor accessories
• General PC gaming peripherals2

REDMAGIC phones run RedMagic OS, a customized operating system based on Android, designed specifically for gaming utility. Notable software features include:

• Game Space launcher
• Performance modes
• FPS monitoring
• Macro functions
• CPU/GPU tuning
• Fan speed control
• Shoulder trigger customization
• Screen recording
• Gaming overlays

This operating system is proprietary and built upon the Android foundation.1

Cooling systems are one of REDMAGIC’s defining characteristics. Over the years, the company has introduced various thermal solutions, including:

• Multi-layer graphite cooling
• Vapor chamber cooling
• Copper heat pipes
• Internal active cooling fans
• Liquid metal cooling (featured in newer flagship models)

Unlike most smartphone manufacturers, REDMAGIC integrates an internal centrifugal cooling fan, which allows for sustained performance during extended gaming sessions.23

Devices from REDMAGIC are recognized for displays optimized for gaming, featuring:

• AMOLED panels
• High refresh rates
• High touch sampling rates
• HDR support
• Under-display selfie cameras
• Very high screen-to-body ratios

Many models eliminate punch-hole camera cutouts to provide a seamless, full-screen gaming experience.3

REDMAGIC prioritizes raw gaming performance over camera capabilities. Typical hardware specifications include:

• Snapdragon flagship processors
• LPDDR5/LPDDR5X RAM
• UFS 4.0/UFS 4.1 storage
• Large batteries (often ranging from 6,000–7,500 mAh depending on the model)
• Fast charging
• Stereo speakers
• 3.5 mm headphone jack (present on many models)
• Physical or capacitive shoulder triggers
• RGB lighting
• Transparent design options3

REDMAGIC smartphones are distinguished by their unique gaming aesthetic, often characterized by:

• Transparent back panels
• Visible internal cooling fans
• RGB lighting elements
• Angular industrial styling
• Flat display profiles
• Minimal camera bumps
• Aerospace-inspired materials

The design language emphasizes functionality and thermal efficiency while maintaining a futuristic appearance.3

In the competitive landscape, REDMAGIC primarily competes with brands such as:

• ASUS ROG Phone
• Xiaomi Black Shark (historically)
• Lenovo Legion Phone (historically)

Compared to mainstream flagship smartphones, REDMAGIC devices generally emphasize gaming performance and value proposition, while offering less focus on photography systems.1

REDMAGIC sells its products in various regions, including:

• North America
• Europe
• United Kingdom
• Middle East
• Southeast Asia
• Australia (availability varies)
• Latin America (limited availability)

The company primarily utilizes its official online stores and selected regional distributors for sales. Availability differs significantly by country.1

REDMAGIC is widely recognized for:

• Excellent gaming performance
• Aggressive pricing strategies
• Advanced cooling systems
• High-refresh-rate displays
• Large battery capacities
• Gaming-focused software
• Unique industrial design
• Physical shoulder triggers

REDMAGIC has been among the early adopters of several technologies focused on gaming smartphones, including:

• Internal active cooling fans
• Under-display selfie cameras for uninterrupted displays
• Capacitive shoulder triggers
• Bypass charging technology
• Transparent gaming phone designs
• Advanced liquid metal cooling in newer flagship models3

REDMAGIC has established itself as one of the leading gaming smartphone brands by focusing on high-performance hardware, innovative cooling systems, immersive displays, and gamer-centric features. While it places less emphasis on photography than many flagship competitors, its combination of powerful specifications and competitive pricing has made it a popular choice among mobile gaming enthusiasts worldwide.1

1. Redmagic
2. REDMAGIC (Global) – About REDMAGIC
3. REDMAGIC Tech(US) – About – REDMAGIC (INTL
4. We’ve seen this movie already’ – the RedMagic 11S Pro is blazing fast and games like a champ, but it’s far too similar…