Rommelsbacher is a German family-owned manufacturer of electrical kitchen and household appliances. The company is headquartered in Dinkelsbühl, Bavaria, Germany. Its origins trace back to 1928, when engineer Gustav Rommelsbacher founded a business in Stuttgart initially focused on loudspeaker systems. Today, Rommelsbacher is primarily known for kitchen appliances that emphasize German engineering, durability, practical functionality, design, and repairability 1.

The company’s current website states that it has around 110 employees and more than 160 products, while emphasizing that its team develops, designs, and produces quality products in Germany 2.

Quick Facts

1928: Beginnings in Stuttgart

The story of Rommelsbacher begins in 1928 in Stuttgart, where electrical engineer Gustav Rommelsbacher established his company. Interestingly, the business did not originally begin as a kitchen-appliance company; Gustav Rommelsbacher initially developed and manufactured loudspeaker systems. According to the company’s history, he was characterized by an inventive approach and an ability to anticipate technological trends and consumer needs.

Post-War Period: A New Beginning in Dinkelsbühl

After the Second World War, Gustav Rommelsbacher moved to Dinkelsbühl, marking a distinct phase for the company. Starting from a garage, he began manufacturing electrical products that were particularly useful in the post-war period. These included:

• Electric radiators
• Electric irons
• Portable hotplates

These products were initially sold under the “robusta” brand. The business expanded beyond Germany, with products being exported to other countries.

From “robusta” to Rommelsbacher

As the family business developed, Gustav’s son, daughter, and son-in-law became involved. The company eventually moved away from the robusta brand and adopted Rommelsbacher, bringing the founder’s family name to the forefront. This transition established the identity that the company still uses today.

1991: Third Generation

In 1991, the third generation of the family took over the business. Four years later, in 1995, Rommelsbacher moved to a considerably larger building complex, creating additional capacity for development and growth.

2014–2015: Major Modernization

Another major development came in 2014/2015, when Rommelsbacher invested heavily in its Dinkelsbühl site. The expansion included:

• A new large warehouse
• Expanded production facilities
• A modern administration building
• Modernization of production and logistics

The company describes this as its largest investment up to that point and as an important step in preparing the business for future growth.

2020s: Modern Family Manufacturer

Rommelsbacher has continued to operate as a family-owned German company while expanding and modernizing its product range. The company says its products are distinguished by durable quality, attractive design, reliable service, and repairability.

Although its origins were in electronics and loudspeaker technology, today’s Rommelsbacher is primarily a kitchen-appliance brand. Its current product portfolio covers several major categories.

Cooking

Rommelsbacher produces various electric cooking appliances designed for everyday food preparation. Examples include:

• Hot plates
• Induction cookers
• Tabletop cooking appliances
• Electric cooking systems
• Specialty cooking appliances

This area is connected to the company’s historical development from portable electric hotplates.

Baking and Breakfast

The company offers products for breakfast and baking, including appliances for:

• Toasting
• Waffles
• Pancakes
• Baking
• Sandwich preparation

Its range extends beyond conventional cooking into smaller countertop appliances.

Grilling and Entertaining

Rommelsbacher has a selection of appliances designed around shared meals and tabletop cooking. These include products for:

• Grilling
• Raclette
• Tabletop cooking
• Meat and vegetables
• Cheese grilling

This segment reflects the brand’s German/European kitchen-appliance identity.

Food Preparation

The company produces equipment for home food preparation, including appliances for:

• Chopping
• Grinding
• Mixing
• Food processing

The emphasis is generally on allowing consumers to prepare food themselves rather than relying exclusively on processed ingredients.

Beverages

Rommelsbacher’s range also covers home beverage preparation, including equipment associated with:

• Coffee
• Tea
• Juicing
• Smoothies
• Shakes

Food Preservation

One distinctive part of its portfolio is food preservation. Rommelsbacher offers appliances related to:

• Dehydrating/drying food
• Preserving/canning
• Vacuum sealing
• Long-term food storage

This connects with the brand’s emphasis on practical, self-sufficient food preparation 3.

“Made in Germany”

A key aspect of Rommelsbacher’s identity is its association with German manufacturing. The company explicitly describes its products as “Quality Made in Germany” and states that its employees develop, design, and manufacture quality appliances in Germany 1.

This positioning differs from many mass-market appliance brands. Its messaging focuses on:

• German engineering
• Long product life
• Careful construction
• Practical usability
• Quality manufacturing
• Serviceability
• Repairability

The company notes that appliances are designed with reliability and ease of use in everyday life in mind, with durability being an important consideration.

Core Activities

Rommelsbacher’s philosophy can be summarized as building useful kitchen appliances that work reliably for a long time. The company describes three central activities:

• Construct: Each component is designed around reliable everyday operation and straightforward handling.
• Develop: The company continually experiments with new ideas and improvements intended to make cooking and baking easier.
• Produce: The emphasis is on carefully manufactured appliances that are intended to last, work efficiently, and avoid unnecessary complexity.

This approach explains why the brand often has a character distinct from highly fashion-driven appliance manufacturers. Rommelsbacher’s proposition centers on function, engineering, and longevity.

Market Position

In the kitchen-appliance market, Rommelsbacher is viewed as a quality-oriented German specialist brand. It is not primarily positioned as a luxury lifestyle brand. Instead, its appeal comes from the combination of German heritage, practical engineering, durable products, and specialist appliances. Recent communications explicitly highlight durable quality, design, service, and repairability.

Rommelsbacher is not a giant multinational appliance corporation. The company lists approximately:

• 110 employees
• 160+ appliances
• Nearly 100 years of history
• More than 1,000 years of combined employee experience according to the company’s description

That relatively compact size is part of its identity: it presents itself as a specialized German family manufacturer, rather than a huge global conglomerate.

Although strongly associated with Germany, the company’s history indicates that its products have been exported internationally since the early post-war period. The company says its appliances are now recognized worldwide, and its international-facing website provides information for markets outside Germany. Its international appeal is largely based on the reputation of German engineering and the company’s emphasis on quality and longevity.

As of 2026, Rommelsbacher continues to operate as a German family-owned kitchen-appliance manufacturer based in Dinkelsbühl. Its current communications show that the company is still expanding its product portfolio. For example, recent releases have introduced new appliances such as automatic toasters while continuing to emphasize durability and everyday usability.

The company’s current direction can be summarized as: Traditional German engineering → modern kitchen technology → durable, repairable household appliances.

1. Company
2. Official ROMMELSBACHER website
3. Produkte