About SHARGE
Overview
SHARGE is a consumer-electronics brand recognised for its premium power banks, fast chargers, charging accessories, and portable data-storage products. The company positions itself at the intersection of high-power charging technology and distinctive industrial design, often featuring transparent, retro-futuristic, and cyberpunk-inspired aesthetics. Founded in 2020, the company was originally known as Shargeek before adopting the SHARGE name in 2023.
SHARGE’s LinkedIn profile identifies it as a Shenzhen-based electronics manufacturer, while the company’s own history describes it as a power-supply technology innovator founded in February 2020.2 Its official website provides further details on its product ecosystem and corporate background.1
Basic Information
| Field | Information |
|---|---|
| Brand | SHARGE |
| Former Name | Shargeek |
| Founded | 2020 |
| Industry | Consumer electronics / Power technology |
| Main Products | Power banks, chargers, cables, accessories, portable storage |
| Known For | Transparent designs, displays, high-wattage charging, innovative form factors |
| Headquarters | Shenzhen, Guangdong, China |
| Global Focus | International consumer electronics market |
| Major Crowdfunding | Kickstarter and other global platforms |
2020: Foundation
SHARGE traces its origins to February 2020. The company initially focused on power-related consumer electronics, developing a reputation for combining engineering with unconventional industrial design.2 The original brand name was Shargeek, reflecting its technology-oriented identity.
2021: Early Success and Financing
One of the company’s significant early products was the Shargeek 100, associated with the Storm² project. In March 2021, SHARGE reported that the 100W power bank generated more than US$1 million through global crowdfunding platforms. This product helped establish the company’s distinctive approach: rather than treating a power bank as an anonymous battery, SHARGE integrated its electronics and engineering into the product’s visual identity.
Subsequently, the company raised US$5 million in financing from Lightspeed China Partners in September 2021.
2022: International Expansion
In January 2022, SHARGE entered overseas marketing efforts. According to the company’s internal history, it became the top-selling brand in the US$200 price range for power-supply products on Amazon US during this period. Later that year, its Capsule Gravity project launched on Kickstarter, attracting approximately 4,100 backers.3
2023: Rebranding and Portfolio Diversification
A major milestone occurred in August 2023, when Shargeek was officially renamed SHARGE. The company explained that the shorter name was intended to create a more unified global brand identity and represent its focus on products that are “shorter, stronger, and more efficient.” The rebranding did not alter the underlying product philosophy. Notably, products such as the Shargeek 100, Shargeek 170, and Shargeek 300 continue to use the Shargeek name as product-series branding.3
In July 2023, SHARGE expanded beyond power products with the launch of SHARGE Disk, entering the portable-storage and data-solutions market. The company stated that the project received more than 5,000 supporters through global crowdfunding platforms. This move demonstrated ambitions extending beyond batteries and chargers toward a broader ecosystem of portable technology.
2024: CES Debut and Collaborations
SHARGE made its debut at CES 2024, presenting new products and its technology direction to the international electronics industry. In May 2024, SHARGE collaborated with the OnePlus community on the Pouch, a three-in-one mobile power product combining portable power, charging, and cable functionality. The company reported that the product subsequently won a MUSE Gold Award.
Throughout 2024 and into 2025, SHARGE continued to introduce unconventional charging hardware. Its ICEMAG 2 is positioned as a Qi2 wireless power bank with active cooling, which the company describes as the world’s first of its kind. In 2025, SHARGE introduced its Pixel series of GaN chargers, featuring a dot-matrix-style power display, followed by the retractable 3-in-1 Power Bank, which combines a charger, battery, and cable in a retro-inspired form factor.
Design Philosophy and Brand Identity
SHARGE’s identity is summarised by the principle that technology should be visible, functional, and visually interesting. The company emphasises four core ideas:
- Ultimate performance: High capacity, fast charging, and advanced power management.
- Unique aesthetics: Transparent construction, retro-futuristic styling, and cyberpunk influences.
- User-friendly practicality: Integrating useful functions rather than adding design purely for appearance.
- Build quality: Use of premium materials and detailed construction.
This places SHARGE in a niche between mainstream consumer electronics and enthusiast hardware. Rather than competing solely on capacity per dollar, SHARGE competes on industrial design, engineering features, and brand identity.
Key Characteristics
Transparent Electronics
Perhaps the most recognisable characteristic of SHARGE products is the use of transparent or semi-transparent housings. The Shargeek product line deliberately exposes internal components rather than hiding them behind an opaque shell. SHARGE describes this philosophy as “Power Visible,” making the engineering and craftsmanship part of the product’s appearance. Unlike conventional power banks designed to disappear into a bag, SHARGE products are often designed to be looked at.
High-Power Charging
The company specialises in relatively high-output portable power products. Current lineup examples include the Shargeek 100, Shargeek 170, Shargeek 300, ICEMAG 2/3, HyperTower 170, Flow series, Retro 67, Pixel 100/140, and 140W PD 3.1 charger.3
Displays and Smart Information
Another recurring feature is the integration of digital or dot-matrix displays that show real-time information such as battery percentage or charging power. For example, the Shargeek 100 features a screen display, while the Retro 67 includes a real-time LED power display. This reflects a broader design goal of turning technical information into part of the user experience.
Power Banks
Power banks remain the core category for SHARGE. The range extends from compact everyday batteries to high-output units intended for laptops and demanding devices. Families include Shargeek 100, Shargeek 170, Shargeek 300, ICEMAG, Flow, and HyperTower.3 The Shargeek 170, for instance, is listed with a 24,000mAh capacity and up to 170W output.
Chargers
SHARGE produces GaN and USB-C chargers, including the Retro 67, 100W Pro, 140W PD 3.1, and Pixel 100/140 models. The Retro series exemplifies the company’s strategy of presenting modern charging technology through retro-inspired industrial design.
Cables
The company sells USB-C cables and specialized charging solutions, including 240W C-to-C, Phantom, Retro, MagLoop, and Capsule products.
Accessories
The ecosystem includes travel cases, adapters, bags, and a power-bank solar panel.
Portable Storage
SHARGE entered the storage market with its Disk products. The Disk Pro line combines portable SSD functionality with a hub and thermal-management technology. In 2025, the company described Disk Pro as an actively cooled portable SSD integrated with a 5-in-1 hub.
Crowdfunding and Community Engagement
Crowdfunding has played a significant role in SHARGE’s development, serving not just as a financing mechanism but also as a way to introduce distinctive hardware to an enthusiast audience. Notable campaigns include:
- Shargeek 100 / Storm²: Raised more than US$1 million in 2021.
- Capsule Gravity: Attracted approximately 4,100 Kickstarter backers.3
- SHARGE Disk: Received more than 5,000 crowdfunding supporters.
This strategy has fostered a strong connection with technology enthusiasts, Kickstarter backers, and reviewers. The brand has received coverage from figures and channels including Marques Brownlee (MKBHD), TechSource, Austin Evans, and Linus Tech Tips.
Corporate Vision and Future Direction
SHARGE states its intention to focus on personal and outdoor power solutions, high-power fast charging technology, and other premium advanced technology products. It also expresses an ambition to contribute to a more sustainable future and carbon neutrality. Practically, its product strategy revolves around expanding from portable power to high-performance charging and adjacent personal technology, as evidenced by its entry into portable SSDs and hubs.
As of 2026, the portfolio has expanded considerably beyond its original power-bank focus. The official store organizes products into Power Banks, Chargers, Cables, Accessories, Data Solutions, and Bundles. Current offerings include the Shargeek 300, Shargeek 170, Shargeek 100, ICEMAG 2/3, HyperTower 170, Discho, Flow series, AeroMag series, Pixel chargers, Retro chargers, and Disk/Disk Pro products.3 This suggests an evolution from a power-bank company into a broader portable-power and personal-tech ecosystem.
