ShortcutX is a Singapore-based health and wellness brand focused primarily on weight-management supplements, slimming drinks, meal replacements, and related wellness products. The brand positions itself around making supplementation more convenient and enjoyable by offering products in ready-to-drink liquid and sachet formats, rather than relying exclusively on traditional pills or powders. 1

Note: “ShortcutX” is also used by unrelated software/browser projects. This profile refers specifically to ShortcutX Pte. Ltd., the Singapore health-and-wellness brand.

The distinction between 2021 and 2022 is worth noting: ShortcutX describes itself as founded in 2021, while Singapore corporate records show SHORTCUTX PTE. LTD. was incorporated on 14 June 2022.

ShortcutX emerged from the idea that weight-management supplements could be made more convenient, palatable and easier to incorporate into everyday routines.

According to profiles of the company and its founder, Miza Nazili developed the concept after finding conventional health supplements inconvenient and often unpleasant to consume. The resulting business focused on liquid-format products that could be consumed without the preparation normally associated with powdered supplements.

The company subsequently developed a direct-to-consumer and e-commerce-oriented model. Its products have been marketed through its own website as well as online marketplaces. ShortcutX says it expanded into several international markets relatively early in its development.

ShortcutX operates primarily in the consumer health and wellness space. Its positioning combines three ideas:

• Convenience — small sachets and ready-to-drink formats.
• Taste and accessibility — products are presented as flavoured drinks rather than conventional supplement pills.
• Weight-management support — a significant portion of the range is marketed around fat burning, appetite management, slimming and meal replacement.

The company’s own website describes its products as being formulated with selected ingredients and emphasizes research, development and testing. These are company claims, however, and should not automatically be interpreted as independent clinical evidence that a particular product causes weight loss.

ShortcutX’s catalogue has expanded beyond a single supplement into several product categories.

Fat burners

This is one of the brand’s most prominent categories. Current products listed by ShortcutX include:

• Max+ Fat Burner Juice
• Max Fat Burner Berry Punch
• Max Fat Burner Blackcurrant
• Apple Cider Fat Burner Fruit Juice
• Lychee Lemon Fat Burner Juice
• Night Fat Burner Juice

The products are generally sold as liquid shots/sachets or concentrated drink formats. 3

Meal replacements

ShortcutX also sells meal-replacement products, including products marketed as shakes. The company emphasizes satiety and convenience, positioning these as alternatives for consumers who want a quick meal or snack option.

Weight-management bundles

The brand sells bundles combining different products, including its 30 Day Weight Loss Pack and combinations of daytime and nighttime products.

Wellness products

ShortcutX has increasingly broadened its positioning beyond weight loss. One example is Deep Sleep, a ready-to-drink sleep-support product containing ingredients including KSM-66® ashwagandha. The company markets it around relaxation, nighttime wellness and appetite-control-related benefits.

This suggests a gradual move from being primarily a slimming/weight-management brand toward a broader wellness and lifestyle-supplement brand.

A distinctive feature of ShortcutX is its emphasis on liquid supplementation.

Rather than requiring consumers to swallow capsules or mix powders, many products are packaged in small sachets designed to be consumed directly or incorporated into a drink.

The company’s website highlights three core product characteristics:

1. Convenience
2. Ingredient quality
3. Formulation intended to support specific wellness goals

ShortcutX also describes some of its products as being manufactured in the United Kingdom and says its products undergo research, development and testing.

ShortcutX uses a combination of direct-to-consumer e-commerce and marketplace distribution.

Its official online presence includes its own Shopify-based store, while its social commerce presence points customers toward marketplaces such as Amazon.

The company has stated that it operates across Singapore, Malaysia, Dubai and the United Kingdom, reflecting an international expansion strategy despite its Singapore base.

ShortcutX appears to have built much of its visibility through e-commerce and social-media-driven marketing rather than traditional retail-first distribution.

Its LinkedIn company profile says ShortcutX reached a **No. These figures are company-reported rather than independently audited market-share statistics.

The company’s official store currently promotes a 4.9-star rating and displays more than 1,200 reviews on its Deep Sleep product page, although reviews displayed on the company’s own website should be treated as first-party customer feedback rather than independent verification.

Miza Nazili is identified in external profiles as the founder/director associated with ShortcutX. Her entrepreneurial story is closely connected with the brand’s original proposition: creating health supplements that are easier and more pleasant to consume.

The company’s public-facing team has also expanded as the business has grown. LinkedIn currently categorizes ShortcutX as a privately held company with 11–50 employees. 4

The legal entity behind the Singapore operation is SHORTCUTX PTE. LTD.

Singapore company records identify it as an Exempt Private Company Limited by Shares, incorporated on 14 June 2022, with UEN 202220587D. Its listed principal activity is retail sale in non-specialised stores, with online marketplace activities also recorded. 5

The registered address is:

2 Gambas Crescent, #01-35, Nordcom Two, Singapore 757044.

ShortcutX has also received recognition from Singapore business-award organizations.

Vision Awards has published profiles describing ShortcutX as a recipient of awards including the Singapore Excellence Award and Top Business Service and Quality Award 2024/2025, as well as profiles associated with the Prestige 100 Singapore Award and Aspiring Woman Entrepreneurs Award 2024/2025. 2 3

These should be understood as business-award recognitions, rather than regulatory approval or scientific validation of the efficacy of ShortcutX supplements.

ShortcutX’s branding is built around the idea of finding a simpler and more convenient route toward personal health goals.

The name itself evokes the concept of a “shortcut”: rather than making consumers undertake complicated supplement routines, the brand presents its products as easy-to-use additions to daily life.

Its marketing language generally emphasizes:

• Fast and convenient consumption
• Flavoured products
• Portable sachets
• Weight-management goals
• Lifestyle compatibility
• Premium/selected ingredients
• E-commerce accessibility

This gives ShortcutX a positioning somewhere between a traditional dietary-supplement company and a consumer lifestyle/wellness brand.

ShortcutX’s model can broadly be described as DTC + marketplace e-commerce.

Revenue comes primarily from the sale of physical wellness products, with additional mechanisms such as:

• Individual product purchases
• Multi-pack purchases
• Product bundles
• Subscription/“Subscribe & Save” programs
• Reseller/e-commerce channels

The official website currently advertises subscription savings and free shipping above a specified order value.

One of the more notable aspects of ShortcutX is the speed with which it says it expanded beyond Singapore.

The company identifies Singapore, Malaysia, Dubai and the United Kingdom as markets in which it has established a presence.

Its official store additionally advertises worldwide shipping, indicating that its geographic reach through e-commerce can extend beyond its core operating markets.

As of 2026, ShortcutX can best be described as a Singapore-origin consumer health and wellness company that specializes in convenient, drinkable supplements, with weight management remaining at the center of its product portfolio while the brand increasingly expands into broader wellness areas such as sleep.

Its evolution can be summarized as:

Weight-loss supplement → convenient liquid supplement brand → broader lifestyle/wellness platform

The expansion into products such as Deep Sleep is particularly significant because it indicates an attempt to make ShortcutX relevant to consumers’ overall wellness routines, rather than limiting the brand exclusively to slimming products.

In one sentence

ShortcutX is a Singapore-founded health-and-wellness brand, operated by ShortcutX Pte. Ltd., best known for convenient liquid weight-management supplements and meal replacements, and increasingly expanding into broader wellness products and international e-commerce markets.

1. Shortcutx Pte Ltd
2. Shortcutx Pte Ltd: Singapore Excellence Award and Top Business Service And Quality Award 2024/2025 – Vision Awards
3. Shortcutx Pte Ltd: Prestige 100 Singapore Award and Aspiring Woman Entrepreneurs Award 2024/2025 – Vision Awards
4. Working at Shortcutx company profile and information
5. SHORTCUTX PTE. LTD. (202220587D) – Retail sale in non-specialised stores n.e.c. – Singapore Company