The number 1004 holds specific cultural significance in Korea, where it is pronounced “Cheonsa” (천사), meaning “angel”. While this meaning informed the brand’s identity, the company officially recommends the pronunciation “Skin One-Zero-Zero-Four” to ensure clarity in international markets.2

SKIN1004 was launched in 2016 by Craver Corporation, a Korean beauty company that transitioned from cosmetics distribution to creating its own skincare label. The founders aimed to differentiate the brand through simple ingredient lists, formulations suitable for sensitive skin, high-quality botanical extracts, and accessible premium pricing.

Madagascar was selected as the source for the signature ingredient due to its relatively untouched biodiversity and favourable growing conditions for Centella asiatica. Since its inception, SKIN1004 has expanded to more than 70 countries, becoming one of Korea’s internationally recognised skincare exports.3

SKIN1004 operates on three core principles:

Pure Ingredients

The brand prioritises naturally derived ingredients with minimal unnecessary additives. Formulations are designed to soothe and strengthen the skin rather than overwhelm it with complex component lists.

Nature Meets Science

While centred on natural ingredients, the brand incorporates dermatological research and modern cosmetic science to optimise ingredient stability and efficacy.

Clean Beauty

SKIN1004 promotes hypoallergenic formulations, cruelty-free practices, non-comedogenic products where applicable, and lightweight textures suitable for daily use. The company states that its products are designed to minimise irritation while remaining effective across various skin types.4

The ingredient most closely associated with SKIN1004 is Centella asiatica, commonly referred to as Cica or Tiger Grass. Long used in Asian traditional medicine, Centella is widely recognised in modern skincare for its soothing properties. It contains naturally occurring compounds including madecassoside, asiaticoside, asiatic acid, and madecassic acid.

These compounds are associated with calming irritated skin, supporting the skin barrier, reducing redness, improving hydration, and assisting skin recovery. SKIN1004 markets its Madagascar-grown Centella as a defining characteristic of the brand.4

Madagascar Centella

The flagship collection is designed primarily for sensitive, irritated, or dehydrated skin and compromised skin barriers. Popular products include the Madagascar Centella Ampoule, Light Cleansing Oil, Soothing Cream, and Ampoule Foam.

Hyalu-Cica

This line combines hyaluronic acid with Centella asiatica to focus on deep hydration, skin barrier support, and dehydration relief. A key product is the Hyalu-Cica Water-Fit Sun Serum SPF50+.

Tone Brightening

Formulated to address uneven skin tone, dullness, and post-acne marks, this range often includes niacinamide alongside Centella.

Tea-Trica

Targeting oily and acne-prone skin, this line combines tea tree-derived ingredients with Centella to balance excess oil while soothing irritation.

Poremizing

Designed for enlarged pores, excess sebum, and combination skin, this series uses mineral-rich ingredients and Centella to refine skin texture.

Probio-Cica

Developed for weakened skin barriers, dry skin, and mature skin, this line combines fermented Centella with probiotics and ceramides for intensive barrier care.

TECA Series

A concentrated skincare line using purified Centella actives (TECA) aimed at strengthening stressed or compromised skin.5

Among SKIN1004’s most recognised products are:

• Madagascar Centella Ampoule
• Madagascar Centella Light Cleansing Oil
• Hyalu-Cica Water-Fit Sun Serum
• Madagascar Centella Ampoule Foam
• Madagascar Centella Soothing Cream
• Madagascar Centella Toning Toner

Several of these items have gained significant popularity on social media platforms such as TikTok and YouTube, contributing to the brand’s international growth.6

SKIN1004 primarily targets individuals with sensitive skin, acne-prone skin, redness, compromised skin barriers, or dehydration. Its lightweight formulations are generally intended for daily use and are suitable across multiple skin types.

The company highlights several ethical practices, including cruelty-free product development, clean beauty standards, environmentally conscious sourcing initiatives, careful ingredient selection, and hypoallergenic testing for many formulations. Specific certifications and product claims may vary by product and market.7

Since its launch, SKIN1004 has expanded into markets across South Korea, Southeast Asia, Japan, Europe, North America, Australia, and the Middle East. Its products are sold through official distributors, major online beauty retailers, and the brand’s own international website.9

SKIN1004 is widely regarded as a prominent “clean K-beauty” brand. It has built a reputation for gentle formulations, elegant minimalist packaging, affordable pricing relative to premium skincare, and a strong emphasis on Centella-based products that appeal to both beginners and skincare enthusiasts. The brand has received multiple beauty awards and industry recognition for its Centella-based skincare lines.8

1. BRAND – SKIN1004
2. SKIN1004 | LinkedIn
3. SKIN1004 – Since today is Hangeul Day in Korea, we’d like… | Facebook
4. SKIN1004 | Pure Skincare from Madagascar
5. About Page
6. Collection Series – SKIN1004
7. Hudson Williams’s Favorite K-Beauty Brand Is on Sale at Amazon
8. backup_About SKIN1004
9. SKIN1004 Official Official: TikTok, Instagram, Facebook | Linktree