The company’s LinkedIn profile identifies Quanzhou Souteam Fashion Co., Ltd. as a 201–500 employee apparel company and gives 1992 as its founding year.1

souteam’s publicly available corporate history is somewhat difficult to reconstruct because the name appears across multiple related corporate and trademark records.

The Quanzhou company presents itself as an established garment manufacturer dating back to 1992. Its business has developed around textile production and international apparel supply rather than the type of highly publicised consumer-fashion model associated with brands such as Nike, Adidas or Uniqlo.

Trademark records provide another part of the history. SOUTEAM INTERNATIONAL (HONGKONG) CO. LIMITED was incorporated in Hong Kong in August 2014, according to Hong Kong Companies Registry records.2

That Hong Kong company subsequently became associated with various apparel trademarks. A U.S. trademark application for SOUTEAM was filed in September 2016 for products including cycling jerseys, jackets, sports vests, swimwear, wetsuits and sweat-absorbent underwear. That particular SOUTEAM registration was later abandoned, however.3

Later trademark activity moved toward more specific apparel names such as KOBERO, ZREEY, and BRIEF TURBO, particularly around underwear and sweat-absorbent clothing.4

souteam is best understood as an activewear and underwear-oriented apparel business rather than a single-product fashion label. Its publicly listed product areas include:

Yoga and fitness

Yoga apparel is one of the company’s major specialties. Products associated with souteam include:

• Yoga pants
• Leggings
• Sports tops
• Fitness shorts
• Activewear sets
• Workout clothing
• Stretch apparel

Current supplier listings identify yoga pants, sportswear and underwear as the company’s main product categories.11

Underwear

Underwear appears to be particularly important to the business. Products include:

• Men’s underwear
• Women’s underwear
• Children’s underwear
• Knitted underwear
• Sweat-absorbent underwear
• Anti-sweat underwear
• Boy shorts
• Other basic underwear styles

The trademark portfolio of souteam International includes KOBERO and BRIEF TURBO, both registered for various underwear and sweat-absorbent apparel products.4

Sportswear

The company’s historical trademark descriptions also cover a broad range of sportswear:

• Cycling jerseys
• Sports jackets
• Sports vests
• Singlets
• Swimwear
• Waterproof jackets and pants
• Wetsuits
• Athletic apparel

This suggests that souteam’s product strategy has historically been broader than simply yoga clothing.3

Sleepwear

Quanzhou Souteam describes sleepwear as one of its areas of expertise. Its current online catalogue also contains pyjamas and homewear products.12

One of the most important things to understand about souteam is that it appears to operate heavily as a B2B/OEM/ODM manufacturer, rather than solely as a conventional consumer brand.

Its company profile says it can provide OEM and ODM services and that its R&D team develops dozens of new designs each month.5

In simple terms, souteam is not just selling clothes under the souteam name; it is also part of the supply chain that produces apparel for other brands and retailers. This distinction explains why information about souteam can sometimes look confusing. A garment factory, a private-label supplier and a consumer-facing brand can all appear under closely related names.

According to its company profile, souteam has positioned itself as a relatively large-volume apparel manufacturer.

The company claims:

• 30–50 new designs developed per month
• Annual export volume of up to approximately US$50 million
• Monthly production capacity of approximately 5 million pieces
• OEM and ODM capabilities
• International customers
• Production of underwear, sleepwear and sportswear

These are company-reported figures, rather than independently audited numbers, so they should be treated as claims rather than verified financial statistics.5

Its supplier listings describe the company as a Gold Supplier and identify North America and Western/Northern Europe among its major markets.11

souteam’s company profile states that it has supplied or worked with companies including:

• J.C. Penney
• Target
• Walmart
• Carrefour
• C&A
• Zara

It also says its products have been sold or supplied to customers in Europe, America and Australia.12

This should not automatically be interpreted as saying that these companies sell products branded “souteam”. In an OEM/ODM context, a manufacturer may produce goods for another company’s private label. That distinction is particularly important when researching souteam.

souteam’s company materials state that its products comply with OEKO-TEX Standard 100 requirements and that its factory has undergone or passed audits/certification associated with:

• SA8000
• ISO 9001
• ISO 14001
• OHSAS 18001

The broader 3W Great/souteam business ecosystem also publicly references ISO9001, SA8000, OEKO-TEX and GOTS-related standards/audits.6

These standards cover different areas—quality management, environmental management, social accountability and textile safety—so they should not be treated as one single “quality certification”.

Another interesting part of souteam’s identity is its connection to the 3W Great textile ecosystem.

The 3W Great website explicitly lists SOUTEAM alongside brands such as 3WGREAT, 3WGRT and WEJENN. It describes Great (Fujian) Textile Technology Co., Ltd. as a textile/apparel organisation with OEM and ODM capabilities.5

This suggests that souteam exists within a broader Chinese textile-manufacturing network rather than operating as an isolated fashion label. The relationship is worth noting, but the available public material does not provide enough evidence to confidently describe 3W Great and souteam as exactly the same legal entity.

souteam’s positioning can broadly be described as affordable, functional, athletic and everyday apparel. Rather than emphasising haute couture, luxury materials or designer status, the product range emphasises practical characteristics such as:

• Stretch
• Breathability
• Comfort
• Moisture/sweat management
• Lightweight construction
• Fitness suitability
• Everyday wear
• Competitive pricing

Recent souteam product listings, for example, include high-waisted shapewear marketed around breathability, comfort and use during sports or daily activities.11

There is relatively little publicly documented information about a formal souteam “design philosophy” in the way that major fashion houses publish extensive brand manifestos. From its product range and manufacturing activities, however, the brand can reasonably be characterised as focusing on functional apparel rather than fashion experimentation.

The recurring themes are comfort, performance, affordability and scalable production. Its R&D operation is designed to continuously introduce new styles and materials, which is consistent with a fast-moving OEM/ODM business.7

souteam’s trademark history is particularly interesting. The Hong Kong company has been associated with several apparel marks, including:

The trademark records show that the company has experimented with multiple brand names rather than relying exclusively on souteam itself.8 This is another reason souteam is better understood as part of a portfolio-oriented apparel business.

If we compare souteam with a conventional consumer fashion label:

Calling souteam simply a “Chinese sportswear brand” is somewhat incomplete. A more accurate description would be a Chinese apparel manufacturer and sports/underwear brand with a strong OEM/ODM and international supply-chain orientation.

souteam occupies a very different part of the fashion industry from highly visible global sportswear companies such as Nike, Adidas or Lululemon. Its competitive advantage appears to be less about celebrity endorsements or global retail stores and more about:

1. Manufacturing scale
2. Product variety
3. Low-to-mid price positioning
4. OEM/ODM flexibility
5. Fast development of new styles
6. International export capability
7. Specialisation in underwear and activewear

This makes souteam particularly relevant to wholesale buyers, private-label businesses, online sellers and retailers.

souteam’s public-facing footprint is somewhat fragmented. The company has appeared through:

• Supplier/wholesale platforms
• Apparel company profiles
• Trademark databases
• 3W Great’s website
• Online marketplaces

Its LinkedIn profile identifies qzsouteam.en.alibaba.com as its company website, while 3W Great maintains a separate website that explicitly lists SOUTEAM among its brands.9 This is consistent with souteam’s B2B/manufacturing orientation.

souteam is not a globally famous consumer fashion brand, at least based on the amount of publicly available brand information. Its visibility is much stronger in the apparel manufacturing and wholesale ecosystem than in mainstream fashion media.

There are also relatively few authoritative independent sources discussing its history, founders, creative directors, flagship stores or brand campaigns. Consequently, claims about its origins, ownership structure and brand evolution should be treated carefully unless they can be corroborated through corporate or trademark records.

There are at least three different things that can appear when searching for “souteam”:

souteam apparel

The Quanzhou Souteam Fashion business, associated with sportswear, underwear, yoga wear and sleepwear.14

souteam International

SOUTEAM INTERNATIONAL (HONGKONG) CO. LIMITED, a Hong Kong company associated with multiple apparel trademarks.10

Other companies using “souteam”

There are unrelated organisations using the term. For example, Soutec, a technology-services company, uses “souteam” as a term for its internal professional team—but this is unrelated to the fashion brand.

There is also a recently registered U.S. SOUTEAM trademark for medical devices owned by an individual in Hunan, China, which is unrelated to the apparel business. Additionally, a Brazilian entity named Souteam St 30 LTDA appears in commercial registries but is distinct from the Chinese apparel manufacturer.13

What souteam is

souteam is best described as a Chinese sportswear, underwear and textile/apparel brand closely connected to a manufacturing business in Quanzhou, Fujian. Its core strengths appear to be production, product breadth, activewear/underwear specialisation and international B2B supply, rather than luxury branding or high-fashion prestige.

Dual identity

The most interesting aspect of souteam is actually its dual identity as both brand and manufacturer. It has its own souteam-branded products, while its associated businesses also operate in the OEM/ODM and wholesale market. This allows it to participate both as a brand and as a supplier within the broader apparel ecosystem.

Summary

souteam represents Chinese apparel manufacturing combined with activewear, yoga wear, underwear and international wholesale/OEM operations. It is considerably more substantial as an apparel supply-chain business than its relatively low consumer-brand visibility might initially suggest. Public company information claims a long operating history, significant production capacity and relationships with major international retailers, although those company-reported figures and customer claims should be independently verified before being treated as definitive.

A definitive encyclopedic account must distinguish Quanzhou Souteam Fashion Co., Ltd., SOUTEAM INTERNATIONAL (HONGKONG) CO. LIMITED, and other unrelated “souteam” uses, as public records show several related-looking but not perfectly documented entities.

1. Quanzhou Souteam Fashion Co., Ltd | LinkedIn
2. Souteam International (hongkong) Co. Limited: details of the 8 owned trademarks
3. September 30, 2016 Trademark Trademarks :: Trademark Resources :: Justia Trademarks
4. Browse April 16, 2019 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks
5. 3WGREAT+SOUTEAM Trademark of Great (Fujian) Textile Science & Tech Co., Ltd. – Registration Number 5765453 – Serial Number 88005334 :: Justia Trademarks
6. Browse Trademarks by Serial Number from 88387100 to 88387199 :: Justia Trademarks
7. Browse December 25, 2018 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks
8. Great (Fujian) Textile Science & Tech Co., Ltd. Trademarks Page 1 :: Justia Trademarks
9. April 5, 2018 Trademark Trademarks :: Trademark Resources :: Justia Trademarks
10. SOUTEAM INTERNATIONAL (HONGKONG) CO. LIMITED Trademarks Page 1 :: Justia Trademarks
11. Бренд Souteam: спортивные футболки, штаны для йоги и форма для йоги Souteam — Китай SellerCheck
12. Buy Top Grade Custom Made Comfortable Fashion Mens Underwear from Quanzhou Souteam Fashion Co., Ltd., China | Tradewheel.com
13. Souteam St 30 LTDA – 63885682000187 Rio de Janeiro
14. “Q”开头的公司 – 第 2 页