SPY+, also known as Spy Optic, is an American premium eyewear brand specialising in sunglasses, snow goggles, motocross goggles, and prescription eyewear. Founded in 1994 in Southern California, the company has established a reputation for high-performance optics, bold styling, and deep roots in action sports such as surfing, snowboarding, skiing, motocross, BMX, mountain biking, and skateboarding.1

SPY+ was established in 1994 with the vision of creating innovative eyewear for athletes and outdoor enthusiasts. The brand emerged during the rapid growth of California’s surf, skate, and motocross culture, focusing on products that combined performance, durability, and unconventional design.

The company originally operated as Spy Optic, Inc. Its corporate structure later evolved under Orange 21 Inc., before being renamed SPY Inc. in 2012 to align with its flagship brand. Throughout these organisational changes, the SPY name remained central to its identity and product lineup.2

SPY+ positions itself as an unconventional brand that embraces creativity, individuality, and adventure. Its design philosophy centres on performance-driven engineering, distinctive styling, outdoor lifestyle inspiration, innovation in lens technology, and athlete-focused product development. The company describes itself as a family of athletes and artists committed to producing premium optical products for both sports and everyday use.1

Sunglasses

SPY+ offers polarised and non-polarised sunglasses designed for everyday lifestyle, surfing, fishing, hiking, cycling, running, and driving. Popular frame styles include Helm, Discord, Cyrus, Logan, Montana, Flynn, and Monolith. Many models feature lightweight materials, impact-resistant lenses, and ergonomic designs.

Snow Goggles

SPY+ snow goggles are designed for skiing, snowboarding, and winter mountaineering. Common features include anti-fog coatings, wide peripheral vision, interchangeable lenses, UV protection, and helmet compatibility.

Motocross Goggles

The company is well known in motocross and off-road racing. Features often include triple-layer face foam, tear-off compatibility, a wide field of vision, scratch-resistant lenses, and flexible frames.

Prescription Eyewear

SPY+ also manufactures optical frames, lifestyle prescription glasses, and performance prescription eyewear.

One of SPY+’s most recognisable innovations is Happy Lens™. According to the company, the technology is designed to filter harmful short-wave blue light while allowing beneficial long-wave blue light to pass through. This process aims to enhance colour and contrast, improve visual clarity, and reduce eye fatigue. SPY+ states that exposure to certain wavelengths of long-wave blue light may positively influence mood and alertness, which inspired the “Happy Lens” name. These claims form part of the brand’s marketing and product positioning.1

SPY+ products are known for bold frame shapes, large wraparound lenses, bright colour options, sport-inspired aesthetics, and lightweight construction. The brand often combines modern styling with technical performance, making its products suitable for both outdoor sports and casual wear.

SPY+ primarily serves surfers, snowboarders, skiers, motocross riders, BMX riders, mountain bikers, skateboarders, outdoor enthusiasts, and lifestyle consumers seeking sporty eyewear.

Over the years, SPY+ has partnered with numerous professional athletes across action sports, including motocross racers, snowboarders, skiers, surfers, BMX riders, and mountain bikers. These collaborations have helped shape product development and reinforced the brand’s presence within the action sports community.1

The SPY+ logo is recognised by its distinctive cross-shaped emblem, which has become closely associated with the brand in the action sports eyewear market. Company filings describe it as a well-recognised symbol representing SPY’s emphasis on quality, style, and innovation.2

SPY+ currently offers polarised sunglasses, lifestyle sunglasses, sport sunglasses, ski goggles, snowboard goggles, motocross goggles, prescription frames, replacement lenses, and eyewear accessories.

SPY+ has established itself as a respected name within the action sports industry. The brand is recognised for high-quality optics, distinctive styling, durable construction, lens innovation, and strong ties to outdoor and extreme sports culture. While it competes with larger eyewear manufacturers, SPY+ has maintained a loyal following among athletes and enthusiasts who value its combination of performance-focused design and California-inspired aesthetic.2

1. About Us | Spy Optic
2. https://www.sec.gov