The business was registered in April 2021. Its registered address was subsequently updated from Shaw House on Orchard Road to LHK Building at Sims Drive in August 2024.1

The Preserved Flower Atelier emerged in the Singapore market in 2021, offering preserved and artificial flowers as an alternative to conventional fresh arrangements. Official records indicate a registration date of 14 April 2021, while the company timeline lists the founding event as 19 April 2021.1

The business was originally registered at 350 Orchard Road, #11-08, Shaw House, Singapore 238868, placing it within a prominent commercial and luxury retail district. In August 2024, the registered address was changed to 701 Sims Drive, #01-#11-08, LHK Building, Singapore 387383.1 The entity remains listed as active in local business directories.

The Preserved Flower Atelier is officially categorised under SSIC 46453 (Wholesale of Artificial Flowers and Plants), with a secondary classification of SSIC 47744 (Retail Sale of Artificial Flowers and Plants).1 This dual classification positions the business between a trade supplier and a consumer-facing retailer, distinguishing it from traditional florists by emphasising the supply and distribution of long-lasting floral products rather than fresh bouquets.

The brand name communicates three core aspects of its market positioning:

Preserved Flowers

The central concept involves preserving floral beauty beyond the natural lifespan of fresh blooms. Preserved flowers are typically real flowers treated to retain their visual characteristics for extended periods, making them suitable for gifts, home décor, weddings, corporate displays, and commemorative arrangements. This shifts the value proposition from ephemeral gifting to lasting keepsakes.

Atelier Identity

The use of the French term atelier (workshop or studio) suggests a craft-oriented and design-led identity. It implies that floral products are treated as designed objects rather than mere commodities, distinguishing the brand from generic flower shops.

Premium Segment

Public profiles describe The Preserved Flower Atelier specifically as “Singapore’s Premium Preserved Flowers Supplier”, indicating a focus on the higher-value end of the preserved and artificial flower segment rather than competing solely on price.1

While no comprehensive official catalogue is publicly available, registered activities confirm the business deals in artificial flowers and plants through both wholesale and retail channels.1 The product philosophy centres on longevity, aesthetics, and decorative value.

Wholesale Operations

As the primary classification is wholesale, supplying floral products to professional users is a key component of the business structure. Potential B2B customers include florists, event companies, wedding planners, interior stylists, and corporate clients. Public records do not disclose specific client lists, wholesale revenue, or turnover figures.

Retail Operations

The secondary retail classification allows the business to sell directly to individual consumers. This channel caters to personal purchases for occasions such as birthdays, anniversaries, weddings, and home decoration, complementing the wholesale trade activities.

The current registered address is 701 Sims Drive, #01-#11-08, LHK Building, Singapore 387383.1 LHK Building is a commercial and industrial property housing various businesses. It should be noted that a registered business address does not automatically indicate the presence of a retail storefront or public showroom; available records confirm the registration but do not verify walk-in retail operations at this location.

Based on its registered activities, the brand serves two broad customer groups:

• B2B Customers: Professional buyers such as floral designers and event planners who prioritise product consistency, availability, durability, and supply reliability over individual gift presentation.
• B2C Customers: Individual consumers purchasing flowers for personal use or gifting. Likely use cases inferred from the business category include weddings, engagements, housewarmings, corporate gifting, and memorial purposes.

Business directory profiles indicate that The Preserved Flower Atelier maintains an Instagram presence, although specific handles and follower counts are not consistently verified in public indexes.1 There is also evidence of the brand name appearing in online commerce listings, including platforms such as Lazada, suggesting an e-commerce dimension alongside registered business operations. However, specific websites and social media accounts should be verified independently due to the existence of similarly named floral businesses in Singapore.

The Preserved Flower Atelier is recorded as a sole proprietorship or partnership with UEN 53432253X, rather than a large private limited corporation.1 Publicly available records do not provide verified information regarding founders, directors, employees, annual revenue, investors, or valuation. Consequently, such details cannot be reliably inferred from marketing materials or directory listings.

The 2024 address change is documented in the company’s public timeline.1

The business operates within Singapore’s broader artificial and preserved flower industry. While “preserved” and “artificial” flowers are distinct to consumers—with preserved flowers originating from natural blooms and artificial flowers being manufactured imitations—Singapore’s official SSIC classification groups these activities under the wholesale and retail of artificial flowers and plants. The Preserved Flower Atelier represents a specialised concept within this ecosystem, focusing on transforming the aesthetic value of flowers into longer-lasting decorative products.

Confirmed Facts

• Singapore business entity with UEN 53432253X.1
• Registered in April 2021 and currently listed as live.1
• Primary activity: Wholesale of artificial flowers and plants.1
• Secondary activity: Retail sale of artificial flowers and plants.1
• Public description: “Singapore’s Premium Preserved Flowers Supplier”.1
• Former address at Shaw House; current address at LHK Building.1
• Indication of Instagram presence in business directories.1

Unverified Details

Information not sufficiently verified by public sources includes founder identity, exact founding narrative, proprietary preservation techniques, flower origins, complete product catalogues, employee headcount, financial performance, major clients, awards, physical showroom hours, and verified current social media handles. This distinction is significant as there is less publicly documented information available for The Preserved Flower Atelier compared to larger established floral brands in Singapore.

1. THE PRESERVED FLOWER ATELIER (53432253X)