S Singapore Brand Wiki

About TIGERNU

TIGERNU is a Chinese luggage and bag brand specialising in anti-theft backpacks, laptop bags, travel bags, messenger bags, wallets, and business accessories. Established in 2012 in Guangzhou, China, the brand is widely recognised for combining modern urban design with security-focused features such as patented anti-theft zippers, hidden compartments, RFID protection, and durable waterproof materials. TIGERNU positions itself as a premium yet affordable option for commuters, students, professionals, and travellers.1

History

The origins of TIGERNU trace back to 2004 with the establishment of Jiayou Leather Factory in Guangzhou. The facility initially operated as an OEM/ODM manufacturer, producing bags for other companies.

In 2012, entrepreneur Qian Zhenyou (钱真友) officially launched the TIGERNU brand to create innovative backpacks emphasising security, functionality, and durability. According to the company, Qian’s inspiration stemmed from his childhood experiences in rural China, where many children lacked basic school bags. This motivated him to build a company focused on producing practical bags that improve everyday life.2

Company Profile

  • Founded: 2012
  • Founder: Qian Zhenyou (钱真友)
  • Headquarters: Guangzhou, Guangdong, China
  • Industry: Bags and Travel Accessories
  • Products: Backpacks, laptop bags, messenger bags, sling bags, wallets, travel bags, accessories
  • Parent Company: Guangzhou Tigernu Leather Co., Ltd.
  • Website: TIGERNU Official Store

Brand Philosophy

TIGERNU emphasises three core values:

  • Security – Protecting users’ belongings through anti-theft engineering.
  • Innovation – Continuous research into practical travel and commuting solutions.
  • Quality – Long-lasting materials and precision manufacturing.

The company’s slogan is frequently presented as:

“Your Partner for Travelling.”

The brand also promotes the spirit of the “Explorer,” encouraging customers to travel confidently whilst carrying secure and reliable equipment.3

Major Innovations

TIGERNU is best known for introducing several patented technologies within the backpack industry.

Double-Layer Anti-Theft Zipper (2012)

The company’s signature innovation was the double-layer anti-theft zipper, designed to make unauthorised opening significantly more difficult than with conventional zippers. It quickly became the brand’s defining feature.4

Adjustable Laptop Compartment (2015)

TIGERNU introduced an adjustable suspended laptop compartment that accommodates different laptop sizes whilst providing improved impact protection. According to the company, this design received patent protection.5

Hidden Security Features

Many TIGERNU bags include:

  • Hidden rear pockets
  • Invisible zippers
  • RFID-blocking compartments (selected models)
  • USB charging ports
  • Reinforced anti-cut fabrics
  • Elastic steel cable locking systems
  • Water-resistant high-density nylon

These features target daily commuters, business travellers, and students.

Products

TIGERNU manufactures a wide range of products, focusing heavily on minimalist designs with practical storage layouts.6

Backpacks

  • Business backpacks
  • Laptop backpacks
  • Anti-theft backpacks
  • Expandable travel backpacks
  • Student backpacks

Bags

  • Crossbody bags
  • Messenger bags
  • Sling bags
  • Gym bags
  • Travel duffels

Accessories

  • Leather wallets
  • Card holders
  • Organisers

Materials

TIGERNU products commonly utilise:

  • High-density Oxford fabric
  • Water-resistant nylon
  • Polyester lining
  • Reinforced stitching
  • High-strength zinc alloy hardware
  • SBS or custom-engineered zipper systems

The company states that many materials are selected to provide resistance against abrasion, water, scratches, and daily wear.7

Global Presence

According to the company, TIGERNU products are sold in more than 160 countries and regions through official online stores, regional distributors, cross-border e-commerce platforms, and international marketplaces. The brand reports holding more than 200 patents related to luggage design and manufacturing technologies, although patent counts vary slightly across different company publications.8

Timeline

Year Milestone
1989 Founder Qian Zhenyou begins working in the luggage industry.
2004 Jiayou Leather Factory established.
2009 New manufacturing facility established in Guangzhou.
2012 TIGERNU brand officially launched.
2014 Introduced anti-theft backpack concept and double-layer zipper technology.
2015 Adjustable laptop compartment patented.
2016 Expanded into leather wallets.
2017 Released invisible-zipper backpacks and cable-lock systems.
2018 Introduced anti-cut and bullet-resistant backpack technologies.
2019 Released environmentally compliant Oxford fabric products.
2020 Brand available in over 160 countries; adopted the “Explorer” brand spirit.
2021–2022 Introduced new product lines including Connect, Elite, Retro, Trekker, Dragon, and improved adjustable shoulder systems.

Manufacturing

TIGERNU manufactures products through Guangzhou Tigernu Leather Co., Ltd., which also provides OEM and ODM services for international clients. The company emphasises in-house product development, patented technologies, and quality control throughout production.

Reputation

TIGERNU has established a strong reputation in the affordable premium backpack market, particularly among commuters, students, digital professionals, and travellers. Reviews frequently highlight specific strengths and limitations.

Strengths

  • Excellent value for money
  • Functional anti-theft features
  • Comfortable ergonomic design
  • Durable construction
  • Modern aesthetics

Common Criticisms

  • Some advanced features, such as RFID protection or TSA locks, are available only on selected models.
  • The minimalist styling may not appeal to users seeking fashion-oriented designs.

Notable Features

  • Patented double-layer anti-theft zipper
  • Hidden anti-pickpocket pockets
  • Expandable storage (selected models)
  • USB charging ports
  • Water-resistant construction
  • Reinforced anti-cut fabrics
  • Ergonomic shoulder straps
  • Laptop compartments up to 17 inches (model dependent)
  • Multiple international patents

Mission

According to the company, TIGERNU aims to simplify travel by designing bags that combine security, comfort, durability, and innovation whilst remaining accessible to a broad range of users. The brand positions itself as creating products that help people pursue work, study, and travel with greater confidence.9

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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