About TUCANO
TUCANO is an Italian brand specialising in premium bags, backpacks, sleeves, cases and accessories for laptops, tablets, smartphones and everyday travel. Established in 1985 in Milan, Italy, the company is recognised for combining Italian design with practical functionality and technology-focused innovation. Originally serving the emerging personal computer market, TUCANO has grown into an internationally recognised lifestyle and mobility brand with products sold in more than 60 countries.1
History
TUCANO was established in 1985 by Franco Luini, who continues to serve as the company’s founder and CEO. During the late 1980s, as portable computers became increasingly common, TUCANO identified the need for dedicated protective carrying solutions. The company introduced some of Italy’s earliest bags specifically designed for transporting computers, helping to establish its reputation in the growing IT accessories market.2
Throughout the 1990s and 2000s, as laptops, smartphones and tablets entered the mainstream, TUCANO expanded its portfolio to include laptop bags and backpacks, protective sleeves and cases, tablet and smartphone accessories, travel luggage, business backpacks and work-from-anywhere accessories. The company gradually evolved from a technology accessory manufacturer into a lifestyle brand emphasising mobility, organisation and contemporary design.3
Company Overview
- Founded: 1985
- Founder: Franco Luini
- Headquarters: Milan, Italy
- Industry: Consumer electronics accessories, luggage and lifestyle products
- Products: Laptop bags, backpacks, sleeves, tablet cases, smartphone accessories, travel gear and office accessories
- Markets: Available in more than 60 countries worldwide
- Annual Sales: Approximately 5 million products sold each year4
Product Categories
TUCANO offers a broad range of products designed for professionals, students, travellers and everyday users.
Laptop Protection
The laptop protection range includes sleeves, protective cases, hard-shell covers and neoprene sleeves. One of its most recognised product lines is the Second Skin® sleeve, known for its slim fit and durable neoprene construction.5
Backpacks
The company produces backpacks designed for business professionals, university students, daily commuters, digital nomads and frequent travellers. Features often include padded laptop compartments, USB cable organisation, anti-shock protection, water-resistant materials and ergonomic shoulder straps.
Travel Collection
TUCANO also manufactures cabin luggage, duffel bags, travel organisers, packing accessories and messenger bags. These products focus on lightweight construction and organised storage.
Mobile Accessories
The brand’s accessory lineup includes tablet covers, iPad cases, smartphone cases, chargers, cables, mouse pads and desk accessories.
Design Philosophy
TUCANO emphasises three core principles in its product development.
Italian Design
Products are designed in Milan with an emphasis on minimalist aesthetics, modern styling, practical functionality and clean silhouettes.
Protection
The company focuses on safeguarding electronic devices through shock-absorbing materials, reinforced corners, soft interior linings and durable fabrics.
Everyday Mobility
Products are intended for users who frequently move between home, work, school and travel, balancing protection with portability.6
Sustainability
Since 2017, TUCANO has expanded its sustainability efforts by introducing recycled polyester fabrics made from recycled plastic bottles, compostable materials in selected products, certified eco-friendly materials and accessories, waste reduction initiatives, energy-efficiency improvements and responsible manufacturing practices. These initiatives form part of the company’s broader environmental and social responsibility strategy.
Global Presence
Although headquartered in Milan, TUCANO maintains international operations with offices in New York (USA), Dongguan (China), Bangalore (India) and Mendrisio (Switzerland). Manufacturing is centred in Dongguan, China, where the company also operates dedicated quality-control facilities to oversee production standards.
Signature Products
Some of TUCANO’s best-known product families include Second Skin® laptop sleeves, Work Out backpacks, business backpacks, laptop messenger bags, MacBook sleeves, iPad cases, eco-friendly backpacks and travel collections. The Second Skin® series is particularly recognised for its snug neoprene construction, designed to fit laptops closely whilst providing lightweight protection.
Brand Identity
TUCANO positions itself as a brand that blends Italian craftsmanship, functional design, technology compatibility, modern aesthetics and sustainable innovation. Its products are aimed at professionals, students, creatives and travellers seeking protective solutions that are both stylish and practical.
Reputation
TUCANO is generally regarded as a reliable mid-range to premium accessory brand, particularly in Europe. It is known for high-quality materials, durable construction, elegant minimalist design, excellent laptop protection and good value compared with many luxury competitors. The brand has built a strong reputation among users of laptops from manufacturers such as Apple, Dell, Lenovo, ASUS, Acer, HP and Microsoft, offering device-specific sleeves and carrying solutions.7
Summary
TUCANO is a well-established Italian company founded in Milan in 1985 that has grown from one of the early pioneers of computer bags into a global brand for technology accessories and travel gear. With a focus on Italian design, device protection, everyday functionality and sustainability, the company serves customers in over 60 countries and continues to develop products for modern mobile lifestyles.8
References
- Tucano – Our story – Italian design, innovation and identity
- Tucano – Our story – Italian design, innovation and identity – Page 2
- Tucano – La nostra storia – Design, innovazione e passione italiana
- Has anyone used Tucano macbook sleeve?
- Opinion on a tucano lato 17″ replacement
- Un iconico brand di accessori italiano: Tucano | iO Donna
- Storia di Tucano: design italiano per la vita digitale
- Tucano – Our story – Italian design, innovation and identity – Page 20





