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About Wiz

Overview

Wiz is a cybersecurity company specializing in cloud and AI security. Founded in 2020, Wiz rapidly expanded to become one of the fastest-growing cybersecurity companies in history. Its platform is designed to give organizations a unified view of security risks across their cloud environments.

As of March 11, 2026, Wiz is part of Google Cloud, following Google’s completed $32 billion acquisition of the company. Google has stated that Wiz continues to operate under its own brand and remains focused on securing customers across different cloud environments. 1

Company Profile

Details Information
Company Wiz, Inc.
Industry Cybersecurity / Cloud security
Founded January 2020
Founders Assaf Rappaport, Ami Luttwak, Yinon Costica, Roy Reznik
Headquarters New York City, United States
CEO Assaf Rappaport
Parent company Google / Alphabet
Business Cloud & AI security
Status Part of Google Cloud since March 2026
Website wiz.io

The four founders had previously founded Adallom, a cloud-security company acquired by Microsoft in 2015. They subsequently worked in Microsoft’s cloud-security organization before creating Wiz. 2

What Does Wiz Do?

At its core, Wiz helps companies understand and reduce security risks in their cloud environments.

Modern enterprises often have infrastructure spread across multiple platforms, including:

  • Amazon Web Services (AWS)
  • Microsoft Azure
  • Google Cloud
  • Oracle Cloud
  • Kubernetes
  • SaaS applications
  • AI infrastructure and applications
  • Source-code and development environments

Security teams face the challenge of monitoring enormous amounts of infrastructure, identities, applications, vulnerabilities, and configuration data. Wiz addresses this by creating a centralized security view of the environment and identifying which issues represent meaningful risks.

Its platform connects information regarding:

  • Vulnerabilities
  • Misconfigurations
  • Cloud identities and permissions
  • Exposed resources
  • Secrets
  • Network exposure
  • Data
  • Containers and Kubernetes
  • Applications
  • Source code
  • Runtime activity
  • AI workloads

The central concept is context. Rather than simply flagging that “this server has a vulnerability,” Wiz determines how that vulnerability relates to the rest of the environment and whether it creates a realistic path for an attacker. Wiz describes its platform as creating a normalizing layer across cloud environments so organizations can identify and remove critical risks more quickly.

The Problem Wiz Solves

Traditional cybersecurity was largely designed around environments where companies controlled their own physical infrastructure. Cloud computing changed this dynamic.

A modern application might involve a complex chain: Developer → source code → container → Kubernetes → cloud workload → identity → database → sensitive data. Every component can introduce security risks.

Simultaneously, companies increasingly use multiple cloud providers. A single enterprise might run customer-facing applications on AWS, analytics on Google Cloud, corporate systems on Azure, and Kubernetes across several environments. This creates significant visibility challenges.

Wiz’s founders argued that existing security products had become complex, fragmented, and noisy, generating huge numbers of alerts without providing sufficient context about which problems mattered most.

Consequently, Wiz built its product around the idea of seeing the entire cloud environment first, understanding relationships between resources, and prioritizing risks that could lead to compromise.

Agentless Cloud Security

One of Wiz’s distinguishing characteristics is its emphasis on agentless cloud security. Instead of requiring organizations to install individual security agents on every cloud resource, Wiz connects to cloud environments to analyze their configuration and relationships. This allows it to build a comprehensive representation of the organization’s environment.

For example, if an internet-exposed virtual machine has a known vulnerability, possesses a powerful cloud identity, can access a storage bucket, and contains sensitive customer data, these items individually might not appear catastrophic. Together, they represent a serious attack path. This relationship-based analysis is central to Wiz’s security model.

CNAPP and Code-to-Cloud

Wiz operates in the market associated with CNAPP (Cloud-Native Application Protection Platform). CNAPP aims to consolidate multiple areas of cloud security—such as configuration, vulnerability management, identity security, container security, Kubernetes security, application security, data security, and runtime security—into a unified picture.

Wiz has expanded beyond basic cloud infrastructure security toward code-to-cloud security, connecting information from development through production. This approach recognizes that vulnerabilities can originate long before an application reaches production.

AI Security

AI has become an integral part of Wiz’s strategy. Modern AI applications introduce new security challenges involving AI models, agents, APIs, data access, cloud infrastructure, credentials, model permissions, sensitive information, and third-party services.

Wiz positions itself as a cloud and AI security platform, helping organizations secure what they build and run while keeping pace with the speed of AI development. Following its integration with Google, a July 2026 update noted that nearly 90% of Wiz customers were using AI-powered security features six months after joining Google.

Founders

Assaf Rappaport
Co-founder and CEO. Before Wiz, Rappaport co-founded Adallom, which was acquired by Microsoft in 2015. He held leadership positions at Microsoft, including roles in its cloud-security organization and Israel R&D operations. Rappaport is also a veteran of Israel’s Unit 8200, an intelligence and technology unit known for producing many cybersecurity entrepreneurs.

Ami Luttwak
Co-founder and CTO. Previously co-founded Adallom and worked with Rappaport at Microsoft.

Yinon Costica
Co-founder and VP of Product. Like the other founders, he was part of the Adallom team before Wiz.

Roy Reznik
Co-founder who led the company’s R&D organization.

The four founders had already worked together for many years before creating Wiz, contributing to the company’s rapid execution during its early years.

2020 — Foundation

Wiz was established in January 2020 by Rappaport, Luttwak, Costica, and Reznik. The founders sought to create a simpler approach to cloud security based on their experience at Adallom and Microsoft.

December 2020 — Emergence from Stealth

Wiz publicly emerged from stealth with a $100 million Series A funding round led by Index Ventures, Sequoia Capital, Insight Partners, and Cyberstarts. This was an unusually large financing round for a young cybersecurity company.

2021–2022 — Rapid Growth

Wiz experienced extraordinary growth. In 2022, the company reported reaching approximately $100 million in annual recurring revenue (ARR) roughly 18 months after reaching $1 million ARR.

2023–2024 — Expansion and Acquisitions

Wiz continued expanding its platform and acquiring cybersecurity companies and technologies. Notable acquisitions included:

  • Raftt — developer collaboration/cloud technology
  • Gem Security — cloud detection and response
  • Dazz — security remediation and risk management

These acquisitions helped Wiz expand from cloud visibility toward broader security and remediation capabilities.

2025 — Acquisition Announcement

On March 18, 2025, Google announced an agreement to acquire Wiz for $32 billion in cash. Google described the transaction as an investment in cloud security and multicloud computing in the AI era. 3 The deal represented one of the largest acquisitions ever made by Google.

2026 — Integration with Google Cloud

On March 11, 2026, Google announced that the acquisition had officially closed. Wiz became part of Google Cloud but retained its Wiz brand and commitment to securing customers across all cloud environments. While Wiz is now a Google Cloud company, it remains distinct from being solely a Google Cloud-only security product; its multicloud strategy remains central to its identity.

Why Google Bought Wiz

The acquisition aligns strategically with Google’s two major businesses: Cloud and AI.

Google Cloud competes with AWS and Microsoft Azure, while Google invests heavily in AI infrastructure. Wiz provides Google with a major cybersecurity platform capable of operating across different cloud environments. Google highlighted two trends driving the acquisition:

  1. The growing importance of cloud security.
  2. The increasing use of multiple cloud providers.

AI amplifies both trends as organizations rapidly deploy AI applications and infrastructure containing valuable data and credentials. Essentially, Google provides scale and infrastructure, while Wiz provides security visibility and risk management.

Customers and Market Position

Wiz targets large enterprises and major organizations. According to Wiz’s current website, 65% of Fortune 100 companies are customers, and its platform protects millions of cloud workloads.

This enterprise focus distinguishes Wiz from consumer cybersecurity brands. Its customers typically include organizations with extensive cloud environments where security teams must manage thousands or millions of interconnected resources.

Business Model

Wiz is primarily an enterprise B2B cybersecurity company. It sells security capabilities to organizations rather than consumer applications. The value proposition centers on giving security teams visibility across their cloud and AI environments, identifying dangerous risks, and assisting with remediation.

Key users within organizations include:

  • Chief Information Security Officers (CISOs)
  • Security operations teams
  • Cloud-security teams
  • DevSecOps teams
  • Cloud engineering teams
  • Developers
  • IT organizations

Differentiators

Several characteristics distinguish Wiz in the cybersecurity market:

  1. Multicloud Design: Built on the assumption that customers use multiple cloud providers, avoiding vendor lock-in.
  2. Centralized Visibility: Provides a unified representation of the environment rather than forcing teams to switch between dozens of tools.
  3. Risk Prioritization: Focuses on determining which risks matter most rather than producing exhaustive vulnerability lists.
  4. Attack-Path Analysis: Connects multiple security issues to show how they combine into realistic paths toward sensitive resources.
  5. Developer-Friendly Security: Integrates security into the software-development process to discover problems before production.
  6. AI Security: Extends its security model to cover AI-powered applications and environments.

Comparison with Traditional Cybersecurity

Traditional Approach Wiz-style Approach
Protect individual systems Understand the entire environment
Many separate security tools Unified security platform
Vulnerability lists Prioritized risk
Infrastructure-focused Cloud + code + identity + data + runtime
Mostly perimeter-oriented Identity and cloud-control-plane oriented
Human investigation of thousands of alerts Contextualized and prioritized findings
Security separated from development Security integrated into development

Wiz does not replace every security product; large enterprises often use multiple technologies alongside Wiz. Rather, Wiz aims to serve as a central layer for understanding cloud security risk.

Corporate Identity

Wiz combines an American corporate presence with Israeli cybersecurity roots. Headquartered in New York City, a significant portion of its engineering heritage and workforce originates from Israel. The founders’ backgrounds in Israeli military intelligence, Adallom, and Microsoft shaped the company’s technical culture.

The name and branding utilize the concept of a “wizard”—someone capable of understanding complicated systems and performing difficult tasks. This theme appears in the company’s internal culture, where employees are sometimes referred to as “wizards.”

Significance in Cybersecurity

Wiz is significant for demonstrating how quickly a cybersecurity startup can scale when addressing the rapidly expanding cloud computing market. It helped popularize the idea that cloud security should be based on the relationships between assets, identities, permissions, vulnerabilities, and data, rather than just individual vulnerabilities.

Its acquisition by Google underscores the strategic importance of cybersecurity to cloud computing and AI. The $32 billion valuation illustrates the high value placed on successful cloud-security platforms in the era of multicloud and AI.

Wiz Today

As of September 2026, Wiz is best described as a Google Cloud company focused on cloud and AI security. Its mission remains to help organizations protect what they build and run across cloud environments. Wiz states that its platform combines understanding across code, cloud, and runtime, allowing organizations to build AI-powered applications securely while maintaining speed.

The company’s trajectory can be summarized as:
Adallom → Microsoft → Wiz → Google Cloud

Strategically, it evolved from:
Cloud visibility → Cloud security → CNAPP → Code-to-cloud security → Cloud + AI security

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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