Beverly Hills Polo Club (BHPC) is a global lifestyle fashion brand with American roots, established in 1982. The brand’s identity merges the luxury, glamour, and relaxed atmosphere of Beverly Hills, California, with the tradition and prestige associated with the sport of polo. Unlike high-end luxury houses, BHPC positions itself as an accessible premium lifestyle brand, providing stylish products at affordable prices for a wide international audience.1

The brand was founded in 1982 with the intention of capturing the image and lifestyle of Southern California. It adopts the traditions of polo—often referred to as the “Sport of Kings”—and combines them with the sophistication and casual luxury characteristic of Beverly Hills.

During the 1980s, entrepreneurs Daniel Terheggen and Norman J. Kravetz acquired licensing rights related to the Beverly Hills Polo Club name and branding, facilitating the business’s expansion into fashion and consumer goods. Over time, BHPC transformed from an apparel label into a comprehensive lifestyle brand supported by an extensive international licensing network.2

The core identity of Beverly Hills Polo Club revolves around four key themes:

• California Lifestyle: Inspired by the sunny, relaxed elegance of Southern California.
• Polo Heritage: Reflecting the history, athleticism, and exclusivity of the sport of polo.
• Accessible Luxury: Offering products that appear premium but are priced competitively.
• Modern Lifestyle: Designing fashion and accessories for everyday wear while maintaining a refined image.3

The BHPC logo features the iconic Horse & Rider emblem, depicting polo players on horseback. This symbol represents:

• Elegance
• Competition
• Heritage
• Prestige
• Athletic spirit

Distinct from some other polo-inspired brands that feature a single rider, BHPC typically uses two polo players in its logo, making it visually unique.4

Beverly Hills Polo Club offers a diverse range of lifestyle products available globally:

Fashion

• Men’s clothing
• Women’s clothing
• Children’s clothing
• Sportswear
• Casual wear
• Denim
• Jackets
• Knitwear

Footwear

• Sneakers
• Casual shoes
• Sandals
• Boots

Accessories

• Handbags
• Wallets
• Belts
• Hats
• Caps
• Scarves

Watches

BHPC watches blend sporty styling with classic design elements, targeting consumers looking for affordable fashion timepieces.5

Eyewear

• Sunglasses
• Optical frames

Fragrances

The brand has developed a successful fragrance collection for both men and women, offering fresh, woody, fruity, floral, and oriental scents across various price points.

Travel & Lifestyle

• Luggage
• Travel bags
• Home textiles
• Personal care products

Through licensing partnerships, BHPC has expanded significantly beyond the United States. According to brand information, it operates:

• More than 650 branded lifestyle stores
• Distribution in over 70 countries (some materials indicate approximately 80 countries)
• Thousands of additional retail locations via department stores and distributors.

Major markets include:

• United States
• United Kingdom
• United Arab Emirates
• India
• Saudi Arabia
• South Africa
• Indonesia
• Malaysia
• Philippines
• Europe
• Latin America

Beverly Hills Polo Club competes in the accessible premium segment of the fashion industry. It is recognized for:

• Classic American-inspired fashion
• Polo-inspired aesthetics
• Affordable pricing
• Broad lifestyle product offerings

Its customer base generally consists of middle-income consumers seeking products with an upscale look without the high price tag of luxury brands.

BHPC operates primarily through a global licensing model, where regional partners manufacture, distribute, and retail products under the Beverly Hills Polo Club brand while adhering to brand standards. This strategy has enabled rapid international expansion across multiple product categories. Public sources also note that the brand is currently associated with Apparel Group for its global operations.6

BHPC collections typically emphasize:

• Clean silhouettes
• Polo-inspired sportswear
• Neutral and classic color palettes
• Comfortable everyday wear
• Timeless rather than trend-driven styling

The brand blends casual sportswear with polished details to reflect its “California elegance” positioning.

Beverly Hills Polo Club promotes values such as:

• Confidence
• Heritage
• Elegance
• Authenticity
• Sport-inspired living
• Casual sophistication

Its messaging consistently highlights the combination of the relaxed lifestyle of Beverly Hills with the competitive spirit of polo.

Beverly Hills Polo Club is frequently confused with other polo-themed fashion labels, but it is independent and distinct from:

• Polo Ralph Lauren
• U.S. Polo Assn.
• Santa Barbara Polo & Racquet Club

Each entity has separate ownership, trademarks, branding, and licensing arrangements. BHPC’s identity is based on the Beverly Hills lifestyle rather than serving as the official brand of a polo governing body.

• Founded in 1982.
• Features the recognizable Horse & Rider logo.
• Inspired by both Beverly Hills and the sport of polo.
• Offers fashion, accessories, fragrances, watches, footwear, luggage, and home products.
• Distributed in 70–80 countries through hundreds of stores and retail partners.

1. Beverly Hills Polo Club
2. HERITAGE | BEVERLY HILLS POLO CLUB UK
3. About Us — Beverly Hills Polo Club
4. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 2214846 – Serial Number 74558586…
5. Beverly Hills Polo Club Watches – Inspired by both the luxury and heritage of Beverly Hills
6. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 2181220 – Serial Number 75162739…