Brit was established by VAFO Praha, a family-owned pet food manufacturer in the Czech Republic founded in 1994. The Brit brand was launched around 1999–2000 with the objective of producing premium-quality pet food using carefully selected ingredients while avoiding unnecessary fillers and artificial additives.

Over the subsequent two decades, the brand expanded rapidly across Central Europe before entering markets throughout Asia, the Middle East, South America, and Africa. Today, Brit is VAFO’s primary global brand and accounts for a significant portion of the company’s international business.1

VAFO Group ranks among Europe’s leading independent pet food manufacturers. The company operates multiple production facilities across Europe, research and development laboratories, veterinary nutrition programs, and manufacturing lines for wet food, dry food, snacks, and supplements.

In addition to Brit, VAFO owns several internationally recognized brands, including:

• Carnilove
• Profine
• PrimaDog
• PrimaCat
• Canvit
• Pooch & Mutt
• Christopherus
• Sam’s Field

The group exports its products to markets worldwide.

Brit promotes a nutritional approach based on several core principles:

• High-quality animal proteins
• Functional ingredients that support long-term health
• Reduced use of artificial preservatives and colorants
• Recipes designed for different breeds, ages, and lifestyles
• Continuous nutritional research and product development

The company’s stated philosophy is: “We make food for pets with love to provide the best care.”2

Brit offers several specialized product families catering to diverse needs.

Brit Premium by Nature

Designed as an affordable premium everyday food, this line features chicken, beef, lamb, turkey, or fish recipes made with natural ingredients. Formulas include digestive support and balanced nutrition for puppies, adults, and seniors. It is popular among households seeking a balance between quality and price.

Brit Care

This super-premium range includes hypoallergenic formulas with both grain-free and grain-inclusive options. It focuses on sensitive digestion, skin and coat health, joint support, and immune function. Brit Care is often recommended for pets with food sensitivities, allergies, or sensitive stomachs.

Brit Fresh

Brit Fresh is characterized by a high proportion of fresh meat, including fresh chicken, beef, duck, turkey, and fish, combined with vegetables, herbs, and fruits.

Brit Veterinary Diet

These prescription-style diets are intended for use under veterinary guidance. Formulas address specific medical conditions, including:

• Kidney support
• Liver care
• Gastrointestinal issues
• Obesity management
• Diabetes support
• Food allergies
• Urinary health
• Recovery nutrition

Brit Animals

This line provides nutrition for small pets, including rabbits, guinea pigs, hamsters, chinchillas, ferrets, and birds.

Ingredient profiles vary across product lines, but Brit commonly utilizes the following components:

Protein Sources

• Chicken
• Lamb
• Salmon
• Turkey
• Duck
• Beef
• Rabbit
• Venison
• Fish

Carbohydrates

Depending on the specific formula, carbohydrate sources may include rice, potato, sweet potato, oats, or peas.

Functional Ingredients

Many recipes incorporate functional additives such as:

• Salmon oil
• Prebiotics and probiotics
• Yucca schidigera
• Herbs and fruits
• Glucosamine and chondroitin
• Omega-3 fatty acids
• Antioxidants

Brit develops recipes targeting specific physiological needs, including digestive health, healthy skin and coat, joint care, muscle maintenance, weight management, immune function, healthy aging, puppy growth, and breed-specific nutritional requirements.

Brit products are manufactured by VAFO Group in Europe using modern production facilities and quality-control processes. The company emphasizes responsible ingredient sourcing, in-house laboratory testing, and ongoing investment in manufacturing technology.

Brit products are sold throughout Europe, Asia, the Middle East, Africa, and South America. The brand has established a particularly strong presence in Central Europe, Scandinavia, and the Baltic countries, and is currently distributed in more than 85 countries.3

Brit is generally regarded as a solid premium-to-super-premium pet food brand, particularly for owners seeking alternatives to larger multinational corporations. Community discussions frequently praise its ingredient quality, variety of specialized formulas, and value within the veterinary diet segment, though availability of specific formulas can vary by market. As with any pet food, individual responses may differ, and veterinary guidance is recommended for animals with specific medical conditions.4

According to VAFO, the company emphasizes responsible ingredient sourcing, sustainable business practices, opposition to animal testing, support for animal welfare organizations and shelters, and environmental responsibility across its operations.

Brit has evolved from a Czech premium pet food brand into one of Europe’s most widely distributed pet nutrition brands. Backed by VAFO Group, it offers a broad portfolio ranging from everyday premium foods to specialized veterinary diets and nutrition for small animals. Its focus on quality ingredients, functional nutrition, and diverse formulas has made it a popular choice in many international markets.

1. About us – Brit
2. Wet dog food reco? – Brit? Smartheart? Etc
3. New Brit Care Sustainable: We love nature the same way our dogs do – Vafo
4. Press – Vafo