Bunnyshop, also styled as Bunnyshop.sg and Bunnyshop®, is a Singapore-based consumer technology brand focused primarily on children’s smart devices and wearable technology. Its product range includes kids’ 4G smartwatches, GPS-enabled watches, children’s tablets, kids’ cameras and related accessories. The brand positions itself around combining technology, communication, parental oversight and child-friendly design.1

The business is operated by BUNNYSHOP PTE. LTD., a Singapore exempt private company incorporated on 23 May 2023 under UEN 202320102M. Its registered principal business activity is classified as retail sale in other non-specialised stores.2

The corporate registration information is independently reported by Singapore company-information databases, while Bunnyshop’s own linked profile describes the brand as Singapore’s kids wearable-tech specialist and lists Singapore, Indonesia and the United States among its markets.3

Bunnyshop’s corporate entity was incorporated in Singapore on 23 May 2023 as BUNNYSHOP PTE. LTD.2

Although the legal entity dates from 2023, online marketplace records indicate that the bunnyshop.sg seller had already been selling children’s products online for several years. Historical Carousell listings associated with the seller include children’s cameras and bags, suggesting that its commercial presence predates the incorporation of the current company entity.

The brand subsequently developed a stronger focus on children’s smart technology, particularly 4G smartwatches designed to allow children to communicate with parents while providing functions such as GPS location tracking and SOS alerts.

Bunnyshop’s current product listings describe the company as a Singapore children’s technology brand and emphasize local stock, local warranty/service support and compatibility with Singapore telecommunications networks.

Bunnyshop operates primarily as a direct-to-consumer and marketplace-oriented electronics retailer.

Its sales presence includes:

• Its own Bunnyshop website.
• Lazada Singapore.
• Amazon Singapore.
• Amazon United States.
• Social-commerce channels including TikTok and Instagram.

The company’s storefronts list Bunnyshop-branded children’s smartwatches, tablets and accessories, while also carrying children’s electronics such as cameras.

Children’s smartwatches

Smartwatches are the central category associated with Bunnyshop.

Its range includes products such as the Buddy Watch and Angel Watch families. Current listings advertise features including:

• 4G cellular connectivity
• WhatsApp
• Voice and video calls
• GPS location tracking
• Google Maps
• SOS/emergency calling
• Pedometer
• Classroom mode
• Parental monitoring
• Camera functionality
• App-store functionality on selected models
• Face recognition on selected models

For example, the Bunnyshop Buddy Watch Gen 2 is marketed as a 4G children’s smartwatch with WhatsApp, Google GPS tracking, an SOS button, pedometer and classroom mode.

The Angel Watch Pro similarly combines 4G connectivity with WhatsApp, Google Maps/GPS, video calling, pedometer and classroom mode.

Bunnyshop also sells simpler versions such as the Angel Watch Lite, aimed at younger children and offering GPS tracking, SOS and video calling.

Children’s tablets

Another major product category is children’s Android tablets.

Current marketplace listings include models such as:

• Kids Tablet Pro K7
• Kids Tablet Pro T10
• Kids Tablet Teddy

These products are promoted with child-oriented features including parental controls, educational applications, cameras and expandable storage.

One Bunnyshop listing describes its tablets as incorporating a child-learning application designed for Singapore children and emphasizes local warranty and service-centre support.

Children’s cameras

Bunnyshop has also sold children’s digital cameras, including Disney-themed/Tsum Tsum models. Historical listings show products marketed with features such as flip screens, HD video recording and bundled accessories.

This indicates that Bunnyshop’s positioning is broader than simply smartwatches: the overall concept is a children’s consumer-electronics ecosystem.

Accessories

The brand also sells accessories associated with its devices, including:

• Smartwatch charging cables
• Screen protectors
• Protective cases
• Children’s bags
• Device-related accessories

The current store listings include charging cables and screen protectors alongside the watches and tablets.

Bunnyshop’s branding is strongly oriented toward the relationship between children and parents.

Its social profile uses the positioning:

“Your Child’s Best Buddy”

and describes Bunnyshop as a Singapore kids wearable-tech brand.1

The underlying proposition is relatively straightforward: instead of giving a young child a conventional smartphone, parents can use a child-oriented wearable or tablet that combines selected communication, location and safety functions with parental controls.

This places Bunnyshop within the broader kids’ technology / family technology market rather than the conventional consumer-smartphone market.

A notable feature of Bunnyshop’s product positioning is the emphasis on parental supervision.

Its watches are not marketed simply as miniature versions of adult smartwatches. GPS tracking, SOS functions, classroom mode and parent-management applications are repeatedly highlighted in product descriptions.

The intended value proposition can therefore be summarized as:

Communication + location awareness + parental control + child-friendly hardware.

This is particularly relevant for parents who want a child to have basic connectivity without necessarily giving them a full-featured smartphone.

Singapore appears to be Bunnyshop’s principal home market.

The company is legally registered in Singapore, describes itself as a Singapore kids-tech brand, maintains Singapore inventory and promotes local warranty/service support.

Its marketplace presence is also substantial. The Bunnyshop storefront currently displays thousands of followers and numerous products, with its official-store listings carrying customer ratings in the high-4 range.

Some historical Bunnyshop listings have also claimed that the company was the “#1” kids’ smartwatch brand in Singapore and had sold more than 15,000 units. Those figures are company/seller claims rather than independently verified market-share statistics, so they should not be treated as established market facts.

Bunnyshop’s current public profile says that its products are available in Singapore, Indonesia and the United States. Its Linktree also connects users to Amazon stores in Singapore and the United States, as well as Lazada Singapore.1

This suggests that the company is pursuing a regional/international e-commerce strategy rather than limiting itself to physical retail in Singapore.

The name BUNNYSHOP / BunnyShop / Bunnyshop appears in Singapore’s Trade Marks Journal.

A 2024 Singapore trademark publication lists Bunnyshop in Class 9, covering a broad range of electronic and digital products, including smartphones, wrist-mounted smartphones, GPS navigation devices, wireless devices, tablets, headphones and related electronics.

The trademark classification is consistent with Bunnyshop’s current identity as a consumer-electronics brand.

The name Bunnyshop gives the company a deliberately friendly and child-oriented identity.

Rather than using a highly technical name, the brand uses “Bunny” to create associations with:

• Children
• Friendliness
• Playfulness
• Approachability
• Companionship

This fits particularly well with the company’s “Your Child’s Best Buddy” positioning.

The brand’s product naming follows the same strategy. Names such as Buddy Watch, Angel Watch, Angel Watch Lite and Kids Tablet Teddy give products a more character-driven identity than conventional electronics model numbers.

Bunnyshop appears to use a multi-channel e-commerce model rather than relying exclusively on its own website.

Its official linked channels include:

“Your Child’s Best Buddy”

The brand’s product naming follows the same strategy. Names such as Buddy Watch, Angel Watch, Angel Watch Lite and Kids Tablet Teddy give products a more character-driven identity than conventional electronics model numbers.

• Bunnyshop’s own website
• Lazada Singapore
• Amazon Singapore
• Amazon United States
• TikTok
• Instagram1

This approach allows the brand to combine its own branded storefront with the large customer bases of established marketplaces.

Bunnyshop’s overall customer proposition can be summarized in four areas:

1. Child-focused technology — hardware designed specifically for children rather than adults.
2. Parental connectivity — tools allowing parents to communicate with and locate children.
3. Local support — Singapore stock, warranty and service support are emphasized in its listings.
4. Accessible consumer pricing — the brand competes in the relatively affordable children’s-electronics segment rather than positioning itself as a luxury technology manufacturer.

BUNNYSHOP PTE. LTD. is an exempt private company limited by shares registered in Singapore. Its UEN is 202320102M, and its registered address is 7030 Ang Mo Kio Avenue 5, #02-47, Northstar @ AMK, Singapore 569880. Its principal registered business activity is retail sale in other non-specialised stores. The company is currently reported as a live company.2

Public corporate databases describe Bunnyshop as a small Singapore retail/e-commerce business. One database currently associates the company with a 1–10-person organisation, although employee-count figures from commercial databases should be treated as estimates rather than official disclosures.3

There is an important naming distinction.

Bunnyshop.sg is the Singapore children’s technology brand discussed above.

There is also an unrelated Bunnyshop BMX business in Spain, based in Boadilla del Monte, Madrid, which specialises in BMX bicycles, parts, electric bikes and related services.45

The two businesses should not be treated as the same company or brand merely because they share the name “Bunnyshop.”

Bunnyshop is a Singapore-origin children’s technology and e-commerce brand whose strongest identity is in kids’ smartwatches and connected devices. Its products are designed around the needs of both children and parents, combining communication features such as calls and WhatsApp with GPS tracking, SOS functions, parental controls and child-oriented hardware.

The company behind the brand, BUNNYSHOP PTE. LTD., was incorporated in Singapore in 2023, although marketplace evidence indicates that the Bunnyshop seller/brand had an online selling presence before that corporate incorporation date.

Today, the brand’s portfolio extends beyond smartwatches into children’s tablets, cameras and accessories, while its distribution has expanded through Singapore, Indonesia and US e-commerce channels.

1. BUNNYSHOP PTE. LTD.
2. BUNNYSHOP PTE. LTD. (202320102M) – Singapore Company
3. BUNNYSHOP.SG – Profile, contacts and insights
4. About us – Bunnyshop BMX, tienda especializada en Madrid
5. BMX shop, parts and bikes | BUNNYSHOP BMX