Cattyman (Japanese: キャティーマン, Kyatīman) is a Japanese pet-care brand that specialises primarily in products for cats. It is operated by DoggyMan H.A. Co., Ltd. (DoggyMan Hayashi / ドギーマンハヤシ株式会社), a Japanese pet-products company whose business dates to 1963. Within the DoggyMan family of brands, Cattyman sits alongside DoggyMan, which focuses broadly on dogs and cats, and Animan-mini, which serves small animals.

The parent company identifies Cattyman specifically as its cat brand, while its official English site describes Cattyman products as accessories intended to make cats’ lives “more comfortable and enjoyable”.

Origins

The history of Cattyman is closely connected with that of DoggyMan H.A. Co., Ltd., which was established in Japan in 1963. DoggyMan describes itself as a pet brand established in 1963 and has built its business around pet food, treats and accessories.

Cattyman subsequently developed as the company’s cat-oriented brand, allowing DoggyMan to distinguish its cat products from its broader DoggyMan product range. The company’s current official website presents Cattyman as one of its principal brands.

The exact founding year of the Cattyman brand itself is not clearly stated in the company’s publicly available English corporate history. It is therefore more accurate to distinguish Cattyman’s history from DoggyMan’s 1963 founding rather than claiming that Cattyman itself was founded in 1963.

Development of the cat business

Cattyman’s product range expanded beyond basic pet food into a broad assortment of cat-care products. Today, the official DoggyMan site categorises cat products across areas such as food, snacks, toys, cat grass, matatabi/catnip-related products, feeding goods and other accessories 1.

The brand has also developed its own consumer-facing identity rather than functioning simply as a product label. For example, Cattyman operates dedicated social-media channels and campaigns aimed specifically at cat owners. DoggyMan explicitly describes its official Cattyman account as the company’s cat brand account 2.

Cattyman’s portfolio is unusually broad for a cat-focused brand and can be divided into several categories.

Cat treats and snacks

Food and treats are among Cattyman’s most visible product categories. Products sold internationally include fish-based treats, chicken treats, dried meat, seafood snacks, sliced fish, shrimp and crab treats, and treat products designed as snacks or food toppers.

In Singapore, retailers currently list Cattyman bream slices, crab slices, shrimp slices, chicken shavings and chicken-and-tuna products 2. DoggyMan’s official site also describes its DoggyMan/Cattyman treats as a major part of its product offering.

Toys

Cattyman produces a variety of toys intended to encourage cats’ natural play and hunting behaviours. Examples found in its international retail assortment include balls, mouse toys, yarn/wool balls, interactive toys and other small cat toys. The Singapore market, for example, carries Cattyman ball toys and yarn-ball products 8.

Feeding and everyday accessories

Cattyman also encompasses practical products for everyday cat ownership, including feeding-related accessories and other household pet goods. The broader Cattyman trademark portfolio covers items such as pet feeding bowls, feeding dishes and trays, automatic pet feeders, pet brushes and toys 3.

Grooming and care

The brand produces grooming and care products, including brushes and cat-care accessories designed for routine maintenance.

Cat enrichment

A notable characteristic of the brand is its emphasis on products intended not merely to feed cats but to make their daily environment more stimulating. Cat toys, cat grass, matatabi-related products and other enrichment goods form part of the wider Cattyman assortment.

Cattyman’s positioning can broadly be described as “making everyday life with cats more enjoyable”. Its parent company uses the broader corporate philosophy of being a good partner in life with pets. The official Cattyman presentation applies this idea specifically to cats, emphasising products and communication designed around the relationship between cats and their owners.

The brand operates in two overlapping areas:

Pet welfare

• Nutrition and treats
• Grooming
• Feeding
• Comfort
• Play and enrichment

Human–pet relationship

• Entertainment
• Cat-owner communities
• Social-media interaction
• Campaigns and events
• Character-based branding

This second aspect is particularly visible in Japan, where Cattyman maintains dedicated social-media activities and cat-owner campaigns.

One of the more distinctive elements of the brand is Catty-chan (キャティーちゃん), Cattyman’s cat character. According to the official character profile, Catty-chan’s birthday is 22 February, which coincides with Japan’s widely recognised Neko no Hi (Cat Day). She is portrayed as a romantic, cute-loving female cat who enjoys snacks and dreams of becoming friends with cats around the world 4.

This character gives Cattyman a more playful identity than a purely functional pet-supply manufacturer. The brand’s Japanese slogan/identity is also strongly cat-oriented, including the phrase “ニャンコはみんな、おともだち♡”, roughly meaning “All kitties are friends”. The official Cattyman social channels use this identity to encourage cat owners to share photographs and participate in campaigns.

Cattyman has increasingly used community-based marketing rather than relying solely on traditional product advertising.

Cattyman Nyanbassador

The company has run a Cattyman Nyanbassador programme, recruiting cat owners and their cats to represent and promote the brand. The programme has included product gifts, custom profile materials and appearances on Cattyman’s official social-media channels. As of 2026, the official website was recruiting for the fifth term of its Cattyman ambassador programme, showing that this community strategy remains active 12.

Animal welfare campaigns

Cattyman has also used its social-media presence for animal-welfare initiatives. In 2024, DoggyMan announced a Cattyman campaign connected to Japan’s Cat Day that converted social-media engagement into donations for organisations supporting rescued cats 5.

Brand collaborations

Cattyman has participated in character collaborations. For example, the company ran multiple Cattyman × Hello Kitty campaigns in Japan, demonstrating the brand’s willingness to connect pet products with mainstream Japanese character culture 67.

Cattyman is not an independent company in the usual sense; it is a brand within the DoggyMan organisation. The relationship can be summarised as follows:

• DoggyMan H.A. Co., Ltd.
• DoggyMan: Broad pet products, especially dog-related products
• Cattyman: Cat-focused products
• Animan-mini: Small-animal products

The official corporate site presents all three brands together. This structure explains why packaging, corporate information and product documentation may sometimes use DoggyMan, DoggyMan Hayashi, or Cattyman depending on the product and market.

DoggyMan states that its manufacturing facilities in Japan and overseas operate according to the company’s safety standards and that production is subject to strict management. This is relevant to Cattyman because the brand is part of the same manufacturing and quality-control organisation rather than an unrelated third-party label.

However, “Japanese brand” should not automatically be interpreted as “every Cattyman product is manufactured in Japan”. DoggyMan explicitly refers to both domestic and overseas manufacturing facilities 11. Therefore, the country of manufacture should be checked on the packaging of an individual Cattyman product.

Although Cattyman is Japanese in origin, its products are sold outside Japan. The brand has a substantial retail presence in Singapore, where specialist pet retailers sell its treats, toys and accessories 128.

Cattyman is also encountered throughout other Asian markets, including Hong Kong and Vietnam 91314. International trademark registrations further demonstrate that DoggyMan has sought protection for the Cattyman brand outside Japan. For example, the Canadian trademark database lists DoggyMan H.A. Co., Ltd. as the owner of a registered Cattyman trademark covering pet feeding products, toys and pet food/treat products 310.

Cattyman is a formally registered trademark rather than simply an informal product-line name. In Canada, for example, the CATTYMAN trademark is registered to DoggyMan H.A. Co., Ltd. The registration covers categories including pet feeding vessels, automatic feeders, pet brushes, toys, pet food, pet beverages and edible animal chews 3. This serves as evidence of the relationship between the Cattyman name and DoggyMan’s corporate ownership.

Cattyman occupies a position between a specialist cat brand and a mass-market Japanese pet-products manufacturer. Rather than concentrating exclusively on premium food, the brand offers a wide spectrum ranging from food and treats to toys, feeding accessories, grooming items, enrichment products and everyday accessories. This breadth makes Cattyman closer to a full-range cat lifestyle brand than a narrowly specialised cat-food company.

Its strongest differentiators include its Japanese origin and heritage, a long-established parent company, a very broad cat-product portfolio, a strong focus on treats and enrichment, distinctive cat-centred branding, dedicated owner and community engagement, and a presence in both Japan and overseas markets.

Retail descriptions also commonly emphasise Cattyman’s design, functionality and attention to cats’ behavioural needs, although such descriptions should be regarded as retailer characterisations rather than independent product testing.

As of 2026, Cattyman remains an active brand within DoggyMan’s portfolio. Its official Japanese channels continue to release cat-related content, recipes, campaigns and ambassador programmes. In July 2026, for example, DoggyMan announced recruitment for the fifth Cattyman ambassador/Nyanbassador term 12.

The brand has evolved from simply being a name on cat products into a broader cat lifestyle and community brand, with products, characters, social-media activity, campaigns and owner engagement all operating under the Cattyman identity.

1. Cattyman | Pet Shop Online | Pets’ Station
2. CattyMan – tagged “Food Flavour – Fish” | Kohepets
3. Canadian Trademarks Details: CattyMan — 2225293 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
4. キャティーちゃん紹介 | ニャンコはみんな、おともだち♡ – CattyMan – キャティーマン –
5. 2月22日は猫の日！フォロー＆リポストorいいねで保護猫団体へ寄付ができるキャティーマンの公式SNSにて募金キャンペーン実施
6. キャティーマン×ハローキティ 第２回わくわく♥コラボキャンペーン | ニャンコはみんな、おともだち♡ – CattyMan – キャティーマン –
7. キャティーマン×ハローキティ 第３回わくわく♥コラボキャンペーン | ニャンコはみんな、おともだち♡ – CattyMan – キャティーマン –
8. CattyMan | Kohepets
9. Tìm Hiểu Về Thương Hiệu CattyMan | Paddy.vn
10. CATTYMAN Trademark Application of DoggyMan H. A. Co., Ltd. – Serial Number 99180188 :: Justia Trademarks
11. DoggyMan / CattyMan｜ネコモノ帳
12. キャティーちゃんのおともだち募集 フォーム | ニャンコはみんな、おともだち♡ – CattyMan – キャティーマン –
13. CattyMan 貓咪用品 | 創意貓玩具、營養零食、低粉塵貓砂推薦 | PetChill 香港寵物網店
14. CattyMan 貓咪用品 | 創意貓玩具、營養零食、低粉塵貓砂推薦 | PetChill 香港寵物網店