Chew’s traces its roots to Singapore’s poultry-farming industry. The business originally developed as a breeder farm, supplying day-old chicks to broiler and layer farms. It subsequently moved increasingly into layer farming and egg production.

1987 marks a significant date in the modern history of the brand, when Chew’s Agriculture Pte Ltd was established and expanded its breeder-farm capabilities.2

Over the following decades, Chew’s evolved from a conventional poultry operation into a vertically integrated egg producer with specialized feeds, egg processing, grading, and packaging capabilities.

The company became a member of Singapore’s Singapore Quality Eggs Scheme in 1999. In 2001, it introduced several “designer egg” products, establishing a major part of the brand’s modern identity: eggs formulated around particular nutritional attributes rather than simply being sold as generic eggs.

In 2003, Chew’s became the first layer chicken farm in Singapore to receive ISO 9001:2000 and HACCP certification, reflecting its emphasis on quality management and food safety.

The company subsequently expanded into liquid-egg processing. In 2008 it established a liquid-egg processing and pasteurisation plant and obtained Halal certification from MUIS.

A defining feature of Chew’s is its emphasis on “designer eggs.” Rather than treating eggs as a single standardized commodity, the company developed eggs associated with specific nutritional characteristics.

Its products have included eggs containing or marketed around nutrients such as:

• Omega-3
• Omega-6
• Vitamin E
• Selenium
• Zeaxanthin
• Lutein
• Beta-carotene

The company’s own history states that it began giving hens specially formulated in-house feed around 2000, with the intention of producing eggs with differentiated nutritional characteristics.

This approach helped distinguish Chew’s from ordinary supermarket egg brands and contributed to its reputation as a premium/value-added egg producer.

Today, Chew’s has a relatively broad range of fresh eggs rather than one single flagship product. Its official product portfolio includes conventional fresh eggs as well as specialized and welfare-oriented products.

Fresh and specialty eggs

Examples include:

• Chew’s Fresh Eggs
• Chew’s Omega-3 Eggs
• Chew’s Omega-6 Eggs
• Chew’s Organic Selenium Eggs
• Chew’s Corn + Soya Eggs
• Chew’s Kampong Eggs
• Chew’s King-Sized Eggs
• Chew’s Sakura Eggs
• Chew’s Newly Laid Fresh Eggs
• Chew’s Cage-Free Eggs

Singapore’s Health Promotion Board has also listed numerous Chew’s products under its Healthier Choice Symbol programme, including its Omega-3, Omega-6, organic selenium, and other egg products.

Retail listings show Chew’s products occupying a range of price and positioning tiers, from everyday fresh eggs to premium nutritional and cage-free varieties.3

One of the most significant developments in Chew’s recent history is its move into cage-free egg production.

Chew’s says its cage-free eggs are the first and only cage-free eggs produced in Singapore, and that the range has been certified by Humane Farm Animal Care (HFAC) under its Certified Humane programme.4

The hens used for the cage-free programme live in specially designed aviary systems rather than conventional cages. These facilities provide features such as:

• Perches
• Nest boxes
• Dust-bathing areas
• Food and water points
• Greater freedom of movement

The company frames this as part of a broader shift toward animal welfare and more sustainable agricultural practices.5

Chew’s operates a modern farm at 150 Neo Tiew Road in Singapore. The company relocated to the site in 2021 and subsequently upgraded its food-safety management system to ISO 22000:2018.

The farm is described as approximately 20 hectares and incorporates modern poultry-farming technology, including climate-controlled poultry houses and automated rearing systems.

The company’s stated production capacity has grown substantially. In 2023, its daily production was on track to reach up to one million eggs per day.

Singapore’s Food Agency describes Chew’s Agriculture as producing more than 180 million eggs a year, illustrating the company’s importance within Singapore’s domestic egg supply.

Local production is a major part of Chew’s brand proposition.

The company states that eggs can move from laying to retail within approximately 24 hours, emphasizing the advantage of domestic production compared with imported eggs.6

This is particularly significant in Singapore, where much of the country’s food is imported. A local egg producer therefore has a strategic role beyond ordinary consumer branding: it contributes to the country’s domestic food-production capacity and food-security strategy.

Chew’s has accumulated a number of food-safety, quality, and agricultural certifications over its history.

Its documented milestones include:

• Singapore Quality Eggs Scheme membership — 1999
• ISO 9001:2000 — 2003
• HACCP certification — 2003
• Halal certification by MUIS — 2008
• ISO 22301:2012 — 2017
• Certified Humane qualification for its cage-free eggs — 2019
• ISO 22000:2018 food-safety management — 2021
• Good Agricultural Practice (GAP) certification — 2022
• SG Fresh Produce 3-Star rating — 2026

The SG Fresh Produce 3-Star recognition is particularly notable because it is the highest tier of the Singapore Food Agency’s SG Fresh Produce logo. It recognizes local farms that meet the relevant agricultural and environmental standards, including Singapore Good Agricultural Practice and SG Clean and Green requirements.

Chew’s can broadly be understood as occupying three overlapping positions in Singapore’s food market:

1. Local freshness

The brand emphasizes that its eggs are produced in Singapore and can reach consumers quickly after laying.

2. Nutritional innovation

The “designer egg” concept is central to Chew’s differentiation. Instead of competing purely on price, the company has developed eggs associated with particular nutritional benefits.

3. Modern and responsible farming

More recently, cage-free production, Certified Humane standards, agricultural technology, and sustainability have become increasingly important parts of the brand’s image.

The company’s current slogan captures this positioning as “Buy Safe, Eat Fresh.”

Chew’s is more than a supermarket brand. It is part of Singapore’s relatively small but strategically important domestic agricultural sector.

Singapore imports the overwhelming majority of its food, so local egg production contributes to diversification of the country’s food supply. The Singapore Food Agency identifies Chew’s as one of the country’s established egg farms and highlights its investments in modern production and cage-free facilities.

The brand has consequently become associated with the broader idea of Singapore-produced fresh food, rather than simply being another packaged-grocery label.

There is some historical distinction worth making between Chew’s Agriculture and the wider Chew’s Group.

Older corporate records describe Chew’s Group Limited as an investment holding company involved in eggs, liquid eggs, food processing, and related agricultural activities. Its operations included generic and designer eggs under the Chew’s brand, as well as liquid eggs and other food products.

The present consumer-facing Chew’s Egg business is centered on Chew’s Agriculture Pte Ltd, which operates the Singapore egg-farming business and the Chew’s brand.

Therefore, when people today refer to “Chew’s” in Singapore supermarkets, they are generally referring to the Chew’s Egg brand and its range of locally produced eggs, rather than the broader historical corporate group.

Chew’s describes itself as having more than 30 years of business history, producing around one million eggs a day at full production capacity.

Its products are widely available through Singapore’s supermarket and retail channels. For example, FairPrice currently lists multiple Chew’s products, including Fresh Eggs with Vitamin E, Omega-3 Eggs, Omega-6 Eggs, Organic Selenium Eggs, Kampong Eggs, and Cage-Free Eggs.3

The company also participates in Singapore’s food-manufacturing ecosystem and has identified export markets including Hong Kong and Taiwan.

Chew’s is notable because it represents a relatively unusual combination of traditional agriculture and highly differentiated consumer branding.

Eggs are normally viewed as a commodity product, but Chew’s has spent decades turning the category into a portfolio of products with different nutritional, size, farming, and animal-welfare characteristics.

Its evolution can therefore be summarized roughly as:

Poultry breeder → layer farm → egg producer → designer-egg specialist → technologically advanced local farm → cage-free and welfare-focused producer.

That evolution is a major part of what makes Chew’s distinctive in Singapore’s food industry.

• 1970s: Roots in Singapore’s poultry industry; industry veteran Tan Chee Nam began his career in poultry farming.
• 1987: Chew’s Agriculture Pte Ltd established and breeder-farm capabilities expanded.2
• 1990: Tan Chee Nam joined Chew’s Agriculture.
• 1999: Joined the Singapore Quality Eggs Scheme.
• 2000: Began developing specially formulated feed for its designer eggs.
• 2001: Launched three designer egg products.
• 2003: Achieved ISO 9001:2000 and HACCP certification.
• 2008: Established liquid-egg processing and pasteurisation facilities; obtained MUIS Halal certification.
• 2017: Introduced barn-raised cage-free eggs.
• 2019: Chew’s Cage-Free Eggs achieved Certified Humane qualification.
• 2021: Moved to its new farm at 150 Neo Tiew Road and upgraded to ISO 22000:2018.
• 2022: Achieved Good Agricultural Practice certification.
• 2023: Production capacity reached a trajectory of up to one million eggs per day.
• 2026: Received the SG Fresh Produce 3-Star label, the highest tier.

1. Egg | Chew’s Egg
2. About | Chew’s Egg
3. Chew’S
4. HOME | Chew’s Cage-Free Eggs
5. ABOUT | Chew’s Cage-Free Eggs
6. Chew’s Agriculture Pte Ltd