• Company: Crocs, Inc.
• Founded: July 2002
• Headquarters: Broomfield, Colorado, United States
• Industry: Footwear and Apparel
• Products: Clogs, sandals, slides, sneakers, boots, socks and shoe accessories
• Signature Material: Croslite™ foam resin
• Slogan: “Come As You Are”
• Mission: To bring comfort, fun, innovation and self-expression to people around the world2

Crocs was established in 2002 by Scott Seamans, Lyndon “Duke” Hanson and George Boedecker Jr. The founders acquired the design for a lightweight foam shoe from Foam Creations, a Canadian company. Originally intended as a boating shoe due to its slip-resistant sole and water-friendly construction, the first Crocs model, named the Beach, debuted at the Fort Lauderdale Boat Show in Florida. The initial production run of approximately 200 pairs sold out almost immediately.3

As demand grew, Crocs expanded beyond boating enthusiasts into everyday casual footwear. During the mid-2000s, the company experienced rapid global growth and diversified its product lineup to include sandals, flip-flops, boots and work shoes.

Although Crocs became famous for comfort, the brand also attracted attention for its unconventional appearance. The company’s willingness to embrace this distinctive design helped build a loyal customer base and establish Crocs as a recognisable lifestyle brand.3

Crocs manufactures footwear for men, women and children. Major product categories include:

• Classic Clogs
• Sandals
• Slides
• Sneakers
• Boots
• Platform shoes
• Work and healthcare footwear
• Children’s footwear

Many models are designed to be customised with Jibbitz™, decorative charms that attach to the ventilation holes on Crocs clogs, allowing users to personalise their shoes.4

A defining innovation of the brand is Croslite™, a proprietary closed-cell resin material. Unlike ordinary rubber or plastic, Croslite is engineered to provide:

• Lightweight construction
• Cushioning and comfort
• Shock absorption
• Water resistance
• Odour resistance
• Non-marking soles
• Easy cleaning

These characteristics have made Crocs popular among healthcare professionals, hospitality workers, travellers and consumers seeking comfortable everyday footwear.2

Crocs promotes individuality, inclusivity and comfort through its global campaign “Come As You Are.” The company encourages customers to express their personalities through colourful footwear and customised Jibbitz charms.

Its brand values emphasise:

• Comfort
• Simplicity
• Innovation
• Optimism
• Accessibility
• Self-expression4

Crocs has become well known for limited-edition collaborations with celebrities, designers, entertainment franchises and major brands. Notable partnerships have included:

• Justin Bieber
• Post Malone
• Bad Bunny
• Balenciaga
• Disney
• Marvel
• Pokémon
• Hello Kitty
• LEGO
• Naruto
• One Piece
• Cars (Lightning McQueen)
• Shrek

These collaborations have helped transform Crocs from a practical footwear brand into a prominent name in fashion and pop culture.5

Crocs has introduced initiatives focused on reducing its environmental impact under the theme of creating “A More Comfortable World”. Key efforts include:

• Lowering the carbon footprint of its footwear
• Improving packaging sustainability
• Supporting recycling and circular design principles
• Community donation programmes through Crocs Cares
• Investing in more sustainable material innovations4

Today, Crocs is one of the largest casual footwear companies globally. Its products are sold through:

• Company-owned retail stores
• Official online stores
• Department stores
• Footwear retailers
• Authorised distributors

The brand serves customers across North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa.1

Crocs has experienced several waves of popularity since its launch. After initially being viewed as unconventional or unfashionable, the brand saw a major resurgence beginning in the late 2010s through high-profile collaborations, celebrity endorsements and growing consumer demand for comfortable footwear. During the COVID-19 pandemic, the shift towards casual and home-friendly clothing further boosted the popularity of Crocs.5

• The company name “Crocs” was inspired by the crocodile, reflecting the original shoe’s ability to perform on both land and water.
• The original Classic Clog remains the company’s best-selling product.
• Crocs are recognised for their distinctive ventilation holes, pivoting heel strap and customisable Jibbitz charms.
• What began as a boating shoe has evolved into a global fashion icon worn by celebrities, healthcare professionals, students and everyday consumers alike.2

1. About Crocs – Crocs Myanmar
2. 〖クロックス公式〗会社概要 | 企業情報
3. Crocs
4. Crocs™ Philippines Official Website | Shoes, Sandals, & Clogs – Crocs Philippines
5. How We Learned to Love Crocs