Dh Foods is a Vietnamese food company that produces spices, dipping sauces, cooking seasonings, and other products derived from regional Vietnamese culinary traditions. Established in Ho Chi Minh City in 2012, the company focuses on transforming distinctive local flavors into convenient packaged goods for both domestic households and international markets.

As of 2026, Dh Foods reports having more than 100 products in its portfolio. The company states an average sales volume of over 1 million units per month and claims presence in more than 15 countries and territories. Domestic distribution figures provided by the company indicate availability in more than 62,000 traditional grocery stores and 8,700 supermarkets or convenience stores within Vietnam.1

Company Profile

The company’s business registration was originally dated October 19, 2012, in Ho Chi Minh City.

Founding

Dh Foods was established in 2012 by entrepreneur Nguyễn Trung Dũng, who was 50 years old at the time of founding. Prior to launching Dh Foods, Dũng had built businesses in Poland and later returned to Vietnam to work in the food industry. Profiles describe his background as including the founding of three prior businesses and serving as CEO and chairman of VIFON.

The concept originated from an observation that while Vietnam possesses diverse regional spices and condiments, many were produced and sold in fragmented, small-scale operations. Dũng aimed to industrialize these regional flavors, preserving their identity while improving consumer accessibility.

According to founder accounts, the startup capital was approximately VND 1.2 billion.

Early Products

Between 2012 and 2013, Dh Foods launched three primary categories:

• Tây Ninh dipping salts
• Dipping sauces
• NATURAL natural spices

This initial focus positioned the brand as a specialist in Vietnamese spices rather than a general packaged-food conglomerate.

Export Expansion

From 2015 to 2019, Dh Foods began receiving export orders. The company reports successful exports to eight countries and territories during this period, including the United Kingdom, United States, Netherlands, Russia, Japan, Australia, and South Korea.

In 2019, the company expanded its offerings to include cooking and marinating seasonings, broadening its scope beyond dipping salts and sauces.2

Corporate Transformation

In 2021, Dh Foods underwent a significant structural change, converting from a limited-liability company to Dh Foods Joint Stock Company. The firm describes this transition as a step toward long-term expansion and globalizing Vietnamese spice brands.3

New Manufacturing Facility

On March 15, 2024, Dh Foods inaugurated a new manufacturing facility at Kizuna Industrial Park in Long An. This site specializes in sauce products, complete seasonings, and potential new lines.4

The move to own production infrastructure marked a shift from relying entirely on external manufacturers. The decision followed the company’s participation in international food exhibitions in China, Japan, South Korea, the United States, and Germany during 2023, including Anuga.5

Nguyễn Trung Dũng serves as the Founder, Chairman of the Board, and General Director of Dh Foods.

His entrepreneurial journey differs from typical startup narratives, as he founded the company at age 50 after years of business experience in Poland and the Vietnamese food sector. His stated vision extends beyond selling condiments; he aims to preserve the characteristics of regional Vietnamese spices while applying modern manufacturing, quality control, and distribution methods to achieve commercial scalability.

Dh Foods has expanded its range significantly from its original salt products. Current major product families include:

1. Tây Ninh Dipping Salts

This category is closely associated with the brand. Examples include Tây Ninh Shrimp Salt, Lemon Chili Salt, and various regional blends. The company leverages the reputation of Tây Ninh salt to showcase how regional specialties can be transformed into modern packaged products.6 These are designed for use with fruits, boiled vegetables, eggs, and snacks.

2. Dipping Sauces

A wide variety of ready-to-use sauces are offered, such as Cheese Sauce, Thai Lemongrass & Kumquat Sauce, Salted Egg Sauce, and Sweet-and-Sour Tamarind Sauce. These products accompany seafood, grilled meats, hotpot ingredients, fried foods, and snacks.7

3. Natural Spices

This line packages individual natural ingredients like garlic, chili, pepper, herbs, and other Vietnamese spices. The concept involves making regional ingredients convenient while retaining their natural properties.

4. Cooking & Marinating Seasonings

Introduced in 2019, this range includes seasonings tailored for specific dishes such as phở, bún bò, and grilled meats, aiming to simplify home preparation.8

5. Complete Seasonings

Designed for convenience, these pre-balanced mixtures allow consumers to prepare specific dishes without measuring multiple individual spices. The company states these are blended in predetermined proportions so no additional seasoning is required.

6. Saté

Dh Foods produces saté for use in dishes like phở, bún, mì Quảng, and stir-fried or grilled foods.9

7. Rice-Based Products

Recent portfolio extensions include rice-based items such as squid noodles, matcha noodles, red dragon brown-rice noodles, spirulina seaweed noodles, rice noodles, matcha spaghetti, and squid-ink spaghetti. These combine Vietnamese rice with ingredients like Sơn La green tea and East Sea squid ink.

8. Large-Format Products

The company offers bulk formats intended for restaurants, industrial kitchens, food-service operators, and manufacturing partners, indicating a B2B component alongside retail sales.

Dh Foods’ brand strategy centers on three core ideas:

“No Synthetic Colors, No Artificial Preservatives”

The company maintains a commitment to avoiding synthetic colors and artificial preservatives, stating this principle has been part of its positioning since inception. This formulation philosophy distinguishes it from brands that may not prioritize clean-label attributes.

High Proportion of Natural Ingredients

Dh Foods emphasizes the use of fresh, naturally sourced ingredients with traceable origins, prioritizing selection early in the supply chain.

Vietnamese Regional Identity

The brand actively commercializes specific regional culinary identities rather than generic “Vietnamese seasoning.” Products are often linked to places such as Tây Ninh, Nha Trang, Tây Bắc, Phú Quốc, and distinct Northern or Southern cuisines. This approach positions the brand as a catalogue of packaged Vietnamese flavors.

To support export ambitions, Dh Foods highlights several certifications and registrations:10

• BRCGS Version 9.0
• ISO 22000:2018
• HACCP
• HALAL / JAKIM Halal
• GACC registration/code
• FDA-related compliance/registration

The company’s factory documentation outlines controls for incoming raw materials, production processes, and finished products.10 These standards enable Dh Foods to compete as a manufacturer capable of supplying international markets with strict regulatory requirements.

The Kizuna factory in Long An, inaugurated in March 2024, is central to the company’s manufacturing strategy. Located at Factory C6, Kizuna 1, in the Tân Kim industrial area, the facility focuses on dipping sauces, complete seasoning sauces, new product development, and items for international customers.

Investment in this infrastructure supports consistent production, traceability, and scalable capacity necessary for global expansion.

Dh Foods operates through extensive domestic channels and an export network. Reported figures include:

• Average monthly sales exceeding 1 million units
• Presence in 62,000+ traditional grocery stores
• Presence in 8,700+ supermarkets and convenience stores
• Exports to 15+ countries and territories

Historical export destinations have included Japan, South Korea, the United States, United Kingdom, Netherlands, Australia, Germany, and Russia. The company’s international proposition involves exporting specific Vietnamese regional specialties rather than genericized versions of Vietnamese cuisine.

The operational flow can be described as:

1. Sourcing regional Vietnamese ingredients
2. Product development and standardization
3. Packaging as spices, sauces, or seasonings
4. Distribution via mass retail, modern trade, and food service
5. Sales to Vietnamese consumers and international markets

This model differentiates Dh Foods from traditional spice manufacturers by focusing on packaging Vietnam’s regional culinary identity into standardized, convenient products.

Dh Foods occupies a niche intersecting traditional Vietnamese food culture, modern convenience, packaged consumer goods, international safety standards, and Vietnamese-origin branding.

The company describes its brand personality using three terms:

• Innovative: Experimenting with new products and improving existing ones.
• Youthful: Approachable branding, packaging, and workplace culture.
• Trustworthy: Transparency, quality, and social responsibility.

Additionally, the company promotes management philosophies attributed to CEO Nguyễn Trung Dũng, such as “Work should be fun” (Đi làm phải vui) and “Say no to KPIs” (Nói không với KPIs), contributing to a modern corporate identity.

In the Vietnamese FMCG landscape, Dh Foods represents a newer generation of food brands that leverage regional authenticity as a competitive asset. Unlike traditional companies that compete primarily on scale and price, Dh Foods combines local culinary heritage with modern packaging and distribution. This strategy aligns with growing international recognition of Vietnamese cuisine, potentially bridging domestic familiarity with overseas consumer interest.11

Dh Foods’ long-term goal is to make Vietnamese regional spices globally recognizable. The vision posits that international consumers should associate Vietnamese food not only with famous dishes like phở, bún bò Huế, or bánh mì but also with the specific regional condiments and spices that define them.12 The company explicitly frames its ambition as putting Vietnamese spices on the world map.

Dh Foods differentiates itself through five key elements:

1. Vietnamese Regional Identity: Focus on specific local flavors rather than generic national cuisine.
2. Convenience: Ready-to-use sauces and pre-balanced seasoning blends.
3. Natural-Product Positioning: Emphasis on natural ingredients and avoidance of synthetic additives.
4. Modern Manufacturing: Adoption of international food-safety systems and dedicated facilities.
5. Global Ambition: Utilizing packaged spices to introduce Vietnamese flavors to international consumers.

Founded in 2012 with roughly VND 1.2 billion in capital, Dh Foods grew from a producer of Tây Ninh dipping salt into a broader portfolio including sauces, natural spices, cooking seasonings, and rice-based products. By 2026, the company reported over 100 products, significant domestic distribution, and exports to more than 15 countries. Its evolution from a startup to a joint-stock company with its own factory reflects a strategy of industrializing regional Vietnamese culinary identity for both local and global markets.13 The underlying narrative involves standardizing diverse local flavors into accessible consumer products while maintaining their regional authenticity.

1. Hành trình Dh Foods đưa gia vị Việt ra thế giới – Báo VnExpress Kinh doanh
2. 9 năm xây dựng thương hiệu gia vị Việt của Dh Foods – Báo VnExpress Kinh doanh
3. Lễ khánh thành nhà máy Công ty cổ phần DH foods – chi nhánh Long An tại Kizuna
4. Grand openning ceremony of DH foods manufacturing factory – Long An branch in Kizuna
5. Công ty Cổ phần Dh Foods
6. TEAM EXERCISE STRATEGY IMPLEMENTATION: DH Foods Analysis & BSC – Studocu
7. Dh Foods Joint Stock Company | Spices – Manufacturers and Suppliers Suppliers Ho Chi Minh City
8. Dh Foods Co Ltd, Vietnam
9. Doanh nhân Nguyễn Trung Dũng, Sáng lập và CEO của Dh Foods: Từ hũ gia vị nhỏ đến khát vọng lớn
10. Vietnamese clean-label brand plans 2025 export push to EU, US, Asia
11. Đặt lên bàn cân” 2 thương hiệu gia vị Việt DH Foods và Trí Việt Phát: Cùng lên Shark Tank, cùng tham vọng IPO vươn ra…
12. CEO Dh Foods Nguyễn Trung Dũng: Nếu đợi thị trường hồi phục rồi mới mang hàng đi chào thì doanh nghiệp sẽ bị chậm một…
13. DH Foods & Heritage Beverage ký kết hợp tác, mang gia vị đặc sản vùng miền Việt Nam đến thị trường Mỹ