It is important to distinguish between the brand’s inception and the formal incorporation of its operating entity. Ecooda’s corporate history states that the ECOODA brand was created in 2011, whereas Weihai Ecooda Outdoor Products Co., Ltd. was formally established in 2017 3.

2011: Creation of ECOODA

Ecooda traces its origins to 2011, when its parent organisation launched ECOODA as a dedicated sea-fishing brand. The original positioning was that of a professional manufacturer focused on saltwater products and serving an international angling community 4.

2012: Domestic launch

Ecooda products officially entered the Chinese domestic market in 2012 5.

2013: International expansion

The company began actively exploring international markets in 2013 6.

2014: Entry into Japan

In 2014, ECOODA made its debut at the Japan Fishing Show and established an office in Japan, marking a significant step in building the brand’s presence outside mainland China 7.

2016–2017: Corporate establishment and philosophy

Weihai Ecooda Outdoor Products Co., Ltd. was formally established during the 2016–2017 period of corporate development, with English-language records specifically citing 2017 as the year of incorporation. During this time, the company adopted “FEEL YOUR BEST” as its official brand philosophy 8.

2017: Registration of PROTOLURE

Ecooda registered PROTOLURE, a brand oriented towards freshwater lure fishing, in 2017. This move signalled an expansion beyond the company’s traditional saltwater focus 9.

2018: E-commerce expansion

Hangzhou Ecooda Electronic Commerce Co., Ltd. was established in 2018 to support the group’s commercial and online sales activities 10.

2019: Tenth anniversary

Marking its tenth anniversary in 2019, the company organised the first primary training course for sea-fishing coaches under the China Fishing Association 11.

Trademark registration

ECOODA has been registered as a trademark in international markets, including the United States. US trademark records show an ECOODA registration covering goods such as artificial fishing bait, fishing tackle, reels, rods, hooks and related equipment, consistent with the brand’s long-standing focus on fishing tackle rather than general outdoor fashion 12.

Ecooda’s product range extends well beyond standard rods and reels, encompassing a wide variety of specialised fishing and outdoor gear.

Fishing reels

The current catalogue includes multiple reel categories:

• Electric reels
• Line-counter reels
• Drum reels
• Spinning reels
• Baitcasting reels
• Specialised offshore reels
• GT-fishing-oriented reels

Products are organised into series such as GT-Fisher, SHADOW SEEKING, BLACK THUNDER and AVANZATO 13.

Fishing rods

Rod offerings cover diverse saltwater disciplines:

• Jigging rods
• Slow-pitch jigging rods
• Popping rods
• Boat-fishing rods
• Surf-casting rods
• Ice-fishing rods
• Raft rods
• Lure rods
• Deep-sea bottom-fishing rods

Specialised rod series include PANDA, CYAN BLUE, BLACK THUNDER, STAR FLAME, GT-Fisher and SHADOW SEEKING 14.

Lures, hooks and accessories

The company manufactures artificial fishing lures and hooks. Its wider brand portfolio includes PROTOLURE, which is specifically associated with freshwater lure fishing. The catalogue also features various fishing tools and accessories designed for specific applications and product series.

Outdoor products

Ecooda describes itself broadly as an outdoor-equipment enterprise, offering outdoor clothing and related products in addition to fishing tackle 15.

The defining characteristic of Ecooda is its saltwater orientation. Rather than positioning itself as a general freshwater brand, the company specialises in the research, development, production and marketing of sea-fishing products 16. This focus is evident in its equipment selection, which targets:

• Offshore boat fishing
• Jigging and slow-pitch jigging
• Popping and GT fishing
• Tuna fishing
• Surf casting
• Deep-sea and bottom fishing
• Various forms of saltwater lure fishing

The current catalogue features products specifically designed for large migratory fish, tuna popping, slow jigging, electric jigging and other demanding offshore applications 17.

Development philosophy

Ecooda’s product-development system integrates R&D personnel, designers, market researchers, sea-fishing advisers, professional anglers and product testers. The stated development process follows a structured path from market research and design through to angler consultation, prototype testing, fishing trials, mass production and quality control. The company places particular emphasis on trial fishing, using professional equipment and a dedicated sea-fishing testing team to evaluate products before they enter production 18. This rigorous testing is especially relevant for saltwater tackle, as offshore rods and reels must withstand substantially greater loads and harsher environments than typical freshwater gear.

Manufacturing capabilities

Ecooda maintains specialised production capabilities covering fishing reels, rods, lures and outdoor products. The company utilises dedicated production workshops, technical personnel and comprehensive quality-control procedures. Its manufacturing philosophy emphasises mature processes, in-house testing and strict quality control, rather than relying solely on outsourced development and production.

Ecooda products are sold domestically in China and exported to more than 20 countries and regions. Key international markets include Japan, South Korea, Australia, Canada, the United States, Brazil and South Africa. Historical records indicate that Japan and South Korea were among the first markets targeted during the brand’s initial overseas expansion.

Ecooda is best understood as an established Chinese fishing-tackle manufacturer with a significant international export presence, rather than a newly created budget label. However, it does not possess the same level of global consumer recognition as major Japanese manufacturers like Shimano or Daiwa. Its identity remains strongly tied to specialist sea fishing and the Asian fishing-tackle market. Consequently, describing Ecooda as a “specialist Chinese sea-fishing tackle brand with international distribution” is more precise than categorising it as a generic fishing brand.

Ecooda is part of a broader fishing-tackle brand portfolio. PROTOLURE, registered in 2017, focuses on freshwater lure fishing. Other names associated with the wider organisation include CYAN BLUE, GT-FISHER and STAR FLAME, though these may represent separate brands or specialised product lines rather than individual Ecooda series.

Additionally, the wider organisation provides OEM and ODM manufacturing services. Supplier profiles indicate that the group operates multiple fishing-tackle enterprises covering reels, rods, lures and tools. Therefore, Ecooda functions both as a consumer-facing fishing brand and as part of a larger Weihai-based manufacturing and OEM/ODM supplier network.

1. Development_Weihai Ecooda Outdoor Products Co.,Ltd.
2. About_Weihai Ecooda Outdoor Products Co.,Ltd.
3. Brand strength_Weihai Ecooda Outdoor Products Co.,Ltd.
4. In 2011, the company created its own sea fishing brand “ECOODA”, positioning itself as a professional manufacturer of sea fishing products and focusing on serving global anglers;_Weihai Ecooda Outdoor Products Co.,Ltd.
5. Brand development_Weihai Ecooda Outdoor Products Co.,Ltd.
6. Online-e_Weihai Ecooda Outdoor Products Co.,Ltd.
7. PANDA_Weihai Ecooda Outdoor Products Co.,Ltd.
8. Weihai Ecooda Outdoor Products Co.,Ltd.
9. Ecooda company profile 2018 version_Weihai Ecooda Outdoor Products Co.,Ltd.
10. About Us – WEIHAI ECOODA OUTDOOR PRODUCTS CO., LTD. – MadeinChina.com
11. WEIHAI ECOODA OUTDOOR PRODUCTS CO., LTD. – MadeinChina.com
12. ECOODA Trademark of Weihai Langbao Fishing Tackle Co., Ltd. – Registration Number 4233844 – Serial Number 85579393 :: Justia Trademarks
13. 伊酷达品牌介绍-伊酷达鱼具_鱼竿-买购APP
14. News – Ecooda Global Fishing Gear Company
15. Exairetika_Weihai Ecooda Outdoor Products Co.,Ltd.
16. ecooda.com
17. 伊酷达简介-伊酷达渔具-十大品牌网CNPP
18. Ecooda – Fishing Reels for Freshwater & Saltwater