Fellow is an American premium coffee equipment and kitchenware brand headquartered in San Francisco, California. Founded in 2013 by Jake Miller, the company is recognised for combining industrial design with precision engineering to produce high-end brewing equipment for both home enthusiasts and professional baristas. Fellow’s philosophy centres on creating products that are aesthetically refined and highly functional, aiming to transform the daily ritual of making coffee into an intentional experience.1

The brand has become particularly well known for its Stagg EKG electric kettle, which is widely regarded as a benchmark product for specialty pour-over coffee.

Fellow was established in 2013 by Jake Miller, a Stanford graduate and former coffee industry professional. Miller envisioned bringing café-quality brewing experiences into the home without the need for bulky commercial equipment.

The company’s first product was the Duo Coffee Steeper, a brewer that combined characteristics of a French press and a pour-over coffee maker. This project was successfully funded on Kickstarter, providing the foundation for the company’s future growth.

Major milestones include:

Fellow’s mission is to create products that make everyday routines more enjoyable. The company describes this philosophy as “Everyday Magic™.”2

Core principles include:

• Beautifully functional design
• Precision engineering
• User-friendly innovation
• Minimalist aesthetics
• Professional performance for home users

Rather than releasing products quickly, Fellow often spends years refining each design before launch.

Fellow has expanded beyond coffee kettles to offer a complete brewing ecosystem.2

Coffee Brewing Equipment

• Pour-over kettles
• Electric kettles
• French presses
• Drippers
• Coffee brewers

Coffee Grinders

• Ode Brew Grinder
• Opus Conical Burr Grinder

Espresso

• Espresso Series 1

Drinkware

• Carter Move Mug
• Carter Slide Mug
• Rocky Tumbler
• Monty Cups

Storage

• Atmos Vacuum Canister

Accessories

• Coffee scales
• Carafes
• Filters
• Brewing accessories
• Matcha tools

Stagg EKG Electric Kettle

Perhaps Fellow’s most recognisable product, the Stagg EKG features variable temperature control, a precision gooseneck spout, PID temperature stability, a hold-temperature function, and a minimalist industrial design. It has become a standard tool among specialty coffee professionals and home brewers.3

Ode Brew Grinder

Designed primarily for filter coffee, the Ode offers flat burr grinding, low grind retention, quiet operation, and a modern minimalist aesthetic.

Opus Grinder

Introduced as a more versatile grinder, the Opus supports a wide range of brewing methods, from espresso to French press.4

Aiden Precision Coffee Maker

Released in 2024, the Aiden combines automated brewing with customisable profiles aimed at delivering café-quality coffee at home.

Fellow products are characterised by matte finishes, clean geometric forms, premium materials, intuitive controls, and a countertop-friendly appearance. The company emphasises that products should remain on display rather than be stored away, reflecting its belief that appliances can be both practical and visually appealing.5

Fellow has received numerous industry and design awards, including:

• Red Dot Design Awards
• Specialty Coffee Association (SCA) Best New Product Awards
• Fast Company Innovation by Design Awards
• Recognition in Oprah’s Favorite Things
• Inclusion among Fast Company’s Most Innovative Companies6

Fellow occupies the premium segment of the coffee equipment market, competing with brands such as Breville, Baratza, Acaia, Hario, Timemore, and Comandante. Its products are typically positioned as premium lifestyle items that combine professional-level performance with award-winning industrial design.

Although headquartered in San Francisco, Fellow distributes products in more than 50 countries through authorised retailers and distributors.7 The company also operates flagship retail locations in San Francisco and Los Angeles, which serve as community spaces for coffee education and product demonstrations.

1. About us
2. Fellow – Everyday Magic.™
3. Fellow | Brand Guide | Seattle Coffee Gear
4. Where can I find Fellow’s products in the US? – Fellow Products
5. San Francisco inventor grows business to 100 employees selling with Amazon – Amazon Selling Partners
6. About Fellow – My Store
7. Fellow® Coffee Maker | Grinder | Kettle | Mug – US Official