Herbal Pharm is a homegrown Singaporean health and wellness company specializing in nutraceuticals, dietary supplements, beauty products, natural and organic goods, and lifestyle products. Founded in 2004, the brand positions itself as an accessible provider of quality-focused health solutions for consumers seeking better well-being.

The company is legally registered as HERBAL PHARM PTE. LTD. with UEN 200509003R. While the corporate entity was incorporated on 1 July 2005, Herbal Pharm identifies 2004 as the year its brand and business operations commenced.

Herbal Pharm traces its origins to 2004 in Singapore. According to the company’s account, founder Mr. Vejaiyan identified a growing need for reliable, high-quality health supplements, particularly driven by Singapore’s ageing population. His personal interest in health and fitness served as the foundation for the business.

Initially starting with a small product offering, the company expanded into a broader health-and-wellness enterprise. Its portfolio eventually extended beyond supplements to include personal care, beauty, and lifestyle products.

A notable early development was High Q+®, a customizable children’s supplement designed with various flavours and chewable formats. The success of this product line reportedly inspired the company’s subsequent expansion into adult supplements. In 2011, Herbal Pharm entered the personal care and grooming sector, launching products addressing hair loss and facial care. 1

Over time, the company adopted an omnichannel model combining physical retail, online shopping, customer service, and delivery services. This includes a dedicated mobile shopping application.

Herbal Pharm describes itself as a homegrown Singaporean nutraceutical brand. Its stated purpose is to develop premium-quality nutraceutical products and natural consumer goods while making healthier living more accessible.

The brand’s positioning emphasizes:

• Health supplements for everyday nutritional and wellness needs.
• Beauty and personal care products.
• Natural and organic consumer products.
• Products targeting specific health goals and lifestyles.
• An emphasis on quality ingredients and product efficacy.
• Personalized customer service and convenient purchasing options.
• A combination of online and offline retail channels.

The company’s mission is to discover, innovate, and formulate premium-quality nutraceutical products and natural consumer goods, with particular attention to older consumers and individuals managing lifestyle-related health concerns.

Herbal Pharm’s current catalogue is organized into several broad categories:

Health & Wellness

This core category includes nutritional supplements intended to support general wellness, immunity, joint health, cardiovascular health, and other nutritional needs. The company markets targeted products around specific health goals rather than presenting itself solely as a general vitamin retailer.

Beauty

Herbal Pharm has expanded into beauty-from-within and personal-care products, including supplements associated with skin and hair wellness. Current positioning highlights supplements specifically for skin and hair health.

Natural & Organic

The brand carries a range of natural and organic products, extending its proposition beyond conventional nutritional supplements.

Children’s Products

Children’s wellness remains a significant part of the portfolio, particularly through the High Q+® range. This product is described as a customizable children’s supplement designed to make daily supplementation more appealing to younger consumers.

Herbal Pharm operates both as a retailer/distributor of health products and as a developer/marketer of its own branded formulations. Notable examples include:

• Dia-Med: Highlighted by Singapore Polytechnic as one of the company’s bestselling products, positioned around maintaining healthy sugar levels.
• Pro Capillus: A haircare range developed in Singapore. Singapore Polytechnic reported that the range received an award three months after launch, leading to plans for further skincare development. 2

Quality is a central element of Herbal Pharm’s brand proposition. The company states that its products are developed using selected ingredients, with an emphasis on quality, efficacy, and changing customer needs.

In 2021, the company achieved ISO 9001:2015 certification, reflecting its commitment to quality management and continuous improvement processes. It is important to distinguish quality-management certification from medical efficacy; ISO 9001 certification does not imply that every supplement is clinically proven to treat or prevent disease.

Although Herbal Pharm is a Singaporean brand, not all products are manufactured in Singapore. The company states that most of its products are sourced internationally, with many supplements manufactured in the United States. Manufacturing origins and certifications vary by product. Consequently, Herbal Pharm is best described as a Singapore-based health and wellness brand with an international supply chain.

Herbal Pharm operates its own retail/showroom network in Singapore alongside its online store. Listed locations include:

• Race Course — 8 Race Course Lane
• Toa Payoh — 1008 Toa Payoh North
• Woodlands — 304 Woodlands Street 31

The corporate office and showroom are located at the Toa Payoh North premises. The company also distributes through external retailers and maintains an official retailer list covering various Singapore businesses.

The company employs an omnichannel retail model, allowing customers to interact via physical stores, its website, customer service channels, and mobile applications. The mobile app features online shopping capabilities, app-exclusive promotions, and bundles. Delivery services within Singapore reinforce the brand’s focus on convenience and direct customer access.

Sustainability is part of Herbal Pharm’s corporate positioning. The company reports collaboration with organizations such as the National Environment Agency (NEA), WWF, and Zero Waste SG on initiatives related to waste reduction and packaging improvements. Discussions have included alternatives to conventional plastic packaging and recycling efforts.

Corporate social-responsibility activities are grouped around:

• Recycling
• Sustainable packaging
• Employee wellbeing
• Community support and donations

In 2021, Herbal Pharm received Singapore’s Made With Passion mark, an initiative recognizing local lifestyle brands and their products. That same year, the company obtained ISO 9001:2015 certification. These recognitions support the brand’s effort to establish itself as a comprehensive consumer-health and lifestyle brand rather than just a supplement seller.

Herbal Pharm is headquartered in Singapore but has historically described operations beyond the island. A 2024 profile by Singapore Polytechnic noted that the company had more than 50 employees across offices in Singapore, Vietnam, and the United Arab Emirates. 2 Public records describe it as a privately held organization in the health, wellness, and fitness sector.

The central concept behind Herbal Pharm is everyday wellness through supplements, natural products, and lifestyle choices. Messaging combines three pillars:

1. Nature: Use of natural ingredients and natural/organic products.
2. Science: Focus on formulation, ingredient selection, testing, and quality management.
3. Accessibility: Availability through retail stores, e-commerce, delivery, and customer support.

The company’s vision is to play a meaningful role in the healthy and sustainable lifestyle landscape, aiming for recognition in Singapore and internationally.

In the Singapore market, Herbal Pharm is viewed as a homegrown health-and-wellness retailer and nutraceutical brand rather than a traditional herbal-medicine company. Its identity intersects Nutraceuticals, Dietary Supplements, Beauty & Personal Care, Natural Products, Retail, and E-commerce. This diversified approach allows the brand to address different stages of the consumer wellness journey, from children’s supplements to beauty, haircare, and targeted nutritional products.

It is important to distinguish Herbal Pharm (with “al”) from Herb Pharm (without “al”).

• Herbal Pharm is the Singaporean company discussed above, operating primarily through herbalpharm.com.sg.
• Herb Pharm is a different American herbal-products company, founded in 1979, known for liquid herbal extracts.

They are separate entities and should not be treated as the same brand.

Herbal Pharm is a Singapore-founded health and wellness brand established in 2004 by Mr. Vejaiyan. Beginning with a focus on high-quality health supplements, the company has evolved into a broader nutraceutical and lifestyle business offering supplements, beauty and personal-care products, and natural and organic goods. It combines proprietary product development with an international sourcing and manufacturing network, selling through Singapore retail outlets, its website, mobile app, and external partners. The company emphasizes product quality, customer service, innovation, and sustainability, receiving Singapore’s Made With Passion recognition and ISO 9001:2015 certification in 2021. 3

1. Herbal Pharm
2. Herbal Pharm: Made-in-Singapore haircare range makes waves
3. Herbal Pharm – Our Partners – Let’s Talk About Health – Mediacorp