Origins

KIPRUN originated within Decathlon’s running division as a technical alternative to the retailer’s general running products. It was established to serve runners pursuing higher performance, particularly those training for races, marathons and demanding endurance events.2

According to the brand’s official history, the name was inspired by the encouragement heard during races—specifically the phrase “Keep Running”—and is linked to the atmosphere of the 2007 New York City Marathon.1 Over time, KIPRUN evolved from a Decathlon product line into a dedicated performance running brand with its own identity, research methodology and athlete-focused development process.1

KIPRUN operates on the core philosophy that high-performance running technology should be available to everyone.1 This approach is underpinned by three major principles:

Performance accessibility

The brand aims to provide advanced running technologies at price points generally lower than many premium competitors, seeking to reduce the barrier between recreational runners and professional-level equipment.1

Runner-centred design

Product development addresses specific runner needs, including comfort over long distances, durability for frequent training, energy return, injury prevention support and race-day performance.

Athlete testing and research

KIPRUN collaborates with experienced runners and competitive athletes to test and refine products, with a particular focus on racing footwear.3

Running Shoes

Running shoes constitute KIPRUN’s most significant category, with footwear produced for various running disciplines.

Daily Training Shoes

Designed for regular mileage, easy runs and general fitness, models such as the KIPRIDE series and KS900 series emphasise cushioning, stability and comfort for frequent use.2

Performance Training Shoes

These shoes target runners combining daily training with faster workouts. Features often include lightweight construction, responsive foam compounds, improved transition geometry and enhanced energy return.

Racing Shoes

KIPRUN has developed advanced racing shoes for competitive runners and marathon racing. Notable models include the KIPRUN KD900X LD+ and KIPRUN KIPSTORM ELITE, which utilise technologies such as carbon plates and advanced foam systems to improve speed and running efficiency.2

Trail Running Products

The brand also produces equipment for trail runners, including shoes and accessories designed for uneven terrain and longer outdoor distances.2

KIPRUN invests significantly in footwear technology, particularly regarding cushioning and energy-return systems.

Foam Technology

Modern KIPRUN shoes use specialised midsole foams designed to balance softness, responsiveness, durability and weight reduction. Newer models incorporate advanced compounds such as PEBA-based materials and proprietary foam blends.4

Carbon Plate Racing Technology

For elite racing shoes, KIPRUN employs carbon plate systems designed to improve propulsion, increase efficiency and support faster marathon pacing. These racing models are positioned as alternatives to expensive flagship shoes from brands such as Nike, Adidas and ASICS.4

KIPRUN is fully owned and operated as part of Decathlon’s sports brand ecosystem. Decathlon provides the global retail network, manufacturing expertise and research infrastructure supporting KIPRUN products.1 This relationship allows the brand to compete in performance running while maintaining Decathlon’s traditional focus on value and accessibility.1

KIPRUN serves a wide range of runners, positioning itself between entry-level running products and premium specialist running brands.1

KIPRUN is considered part of a new generation of performance-focused brands challenging traditional running shoe leaders. Its competitive advantage combines Decathlon’s global scale, relatively accessible pricing, athlete-driven development and advanced running technology. The brand has increasingly moved towards the premium performance segment, particularly through high-end racing shoes and innovative cushioning systems.4

• Name: KIPRUN
• Meaning: “Keep Running”
• Origin: France
• Parent company: Decathlon
• Category: Performance running equipment
• Main products: Running shoes, apparel, accessories
• Primary markets: Europe and international markets1

KIPRUN is Decathlon’s dedicated performance running brand, created to bring advanced running technology to a broader audience. Originating from Decathlon’s running division, it has developed into a specialised brand offering everything from daily trainers to elite-level marathon racing shoes. Its identity is built around the belief that every runner—from beginners to professionals—should have access to equipment that helps them keep running and improve.1 Today, KIPRUN represents Decathlon’s ambition to compete seriously in the global running market by combining technical innovation, athlete testing and affordability.3

1. About KIPRUN | Performance Running & Innovation
2. Kiprun | Decathlon
3. KIPRUN OFFICIALLY LAUNCHES IN THE U.S. MARKET
4. ‘From the beginning, our goal was simple: chase the ultimate soft ride’: Decathlons’ KIPRUN goes all-in on max cushioning