Lush Addiction is a Singapore-based fashion jewellery brand specialising in contemporary, affordable pieces featuring Swarovski crystals. The brand positions itself around the concept of “wearable love”, presenting jewellery not merely as an accessory but as a means for women to express self-worth, confidence, affection and individuality.1 While sources describe Lush Addiction as a jewellery business founded in 2012, the current operating legal entity, LUSH ADDICTION JP PTE. LTD., was incorporated in Singapore on 21 November 2018. These dates refer respectively to the brand’s original founding and the incorporation of its present corporate vehicle.2

Corporate registry information identifies LUSH ADDICTION JP PTE. LTD. as an exempt private company limited by shares, with a principal activity listed as the retail sale of costume jewellery.34

Lush Addiction describes itself as a Singapore jewellery brand founded in 2012, a date corroborated by digital transformation case studies from the Singapore Institute of Retail Studies.3 The brand developed around affordable fashion jewellery incorporating Swarovski crystals, adopting a model that offers visually elaborate, giftable pieces at accessible price points rather than competing directly with traditional fine jewellery houses.

The current legal entity, LUSH ADDICTION JP PTE. LTD., was incorporated on 21 November 2018 and remains listed as a live Singapore company with a registered business activity of retail sale of costume jewellery.4 Consequently, 2012 represents the brand’s reported founding date, whilst 2018 marks the incorporation of its current legal structure.

The brand identifies Iris Lim as its founder and states that she designs each piece of jewellery, making this founder-led design approach a central element of its identity.5 Rather than positioning itself as a traditional luxury house, Lush Addiction operates as an accessible designer fashion jewellery brand, creating distinctive and sophisticated pieces within an approachable price range.

The brand’s stated mission focuses on celebrating the beauty and strength of women, with jewellery intended to enhance confidence and self-worth. This positioning is summarised by the expression “Be Beautiful. Be Loved.”

The central concept behind Lush Addiction is “wearable love”, which encompasses two distinct meanings within the brand framework:

1. Self-love: Jewellery purchased as an expression of personal identity, confidence and self-worth.
2. Gifted love: Jewellery representing affection for another person, suitable for birthdays, anniversaries, Valentine’s Day and other occasions.

The company states that its objective is to “beautify women from the outside in”, linking external appearance with emotional well-being and confidence.6 This philosophy distinguishes the brand from purely trend-driven fashion accessories companies by combining beauty, affordability, femininity, gifting and personal meaning.

Lush Addiction maintains a broad catalogue covering both everyday and occasion-oriented designs, including necklaces, earrings, rings, bracelets, bangles, charms, hair accessories, and gift sets. Collections are organised into thematic categories such as Birthstone, Flower Birthstone, Horoscope, Alphabet, Elegant, Everyday Wear, Sweet, Unique, Valentine, Five Elements and Office Approved.5

Birthstone jewellery

Birthstone jewellery is a recurring product concept for the brand. The Flower Birthstone range, for example, includes necklaces, bracelets, earrings and rings in 12 colour variations corresponding to the months of the year.7 This category connects products with personal identity and gifting, making them suitable for birthdays and personalised presents.

Personalisation and symbolism

Beyond birthstones, the brand offers alphabet necklaces and charms, horoscope necklaces, infinity designs, heart-themed jewellery, flower and botanical designs, Singapore-themed pieces and anniversary-oriented designs. This strategy prioritises meaningful symbolism over seasonal fashion trends.

Swarovski crystals

A defining characteristic of Lush Addiction is its use of Swarovski crystals. The company markets its jewellery as being made with authentic Swarovski crystals and provides certification-of-authenticity information.2 This association allows the brand to achieve the visual effect of luxury jewellery whilst maintaining a fashion-jewellery price structure.

Plating and technical specifications

Lush Addiction emphasises a proprietary triple-plating approach involving three stages: copper, palladium, and finally gold or rhodium.67 This layered construction is intended to provide additional corrosion and tarnish resistance alongside a smoother finish. Individual product pages commonly identify materials such as pure rhodium plating, gold plating and hypoallergenic construction.121920 The brand also markets its jewellery as lead-free, nickel-free and tarnish-resistant to differentiate it from inexpensive costume jewellery that may deteriorate quickly.

Lush Addiction occupies the affordable-to-mid-range fashion jewellery segment. Current examples on the official website include birthstone rings at approximately S$25, Flower Birthstone earrings around S$39, birthstone bracelets near S$49, and many necklaces priced between S$49 and S$89, with selected statement pieces exceeding S$100.18 This pricing strategy enables customers to purchase Swarovski crystal jewellery without entering the price territory associated with fine jewellery, positioning the brand between mass-market accessories and traditional luxury.

Although the brand operates an international online business, Singapore remains central to its identity. Lush Addiction develops Singapore-inspired jewellery featuring motifs such as orchids, local landmarks and tropical flora. For instance, the Singapore Stone Necklace is explicitly described as being inspired by the “Lion City”6, and the Cattleya Orchid collection draws on the flower’s local significance.12

This local identity is reflected in physical distribution, with stockists at tourist-oriented locations including Gardens by the Bay, Singapore Botanic Gardens, National Orchid Garden, Marina Bay attractions, Singapore Flyer and KrisShop.8 Internationally, the brand lists a store in Labim Mall, Lalitpur, Nepal,8 and offers shipping to destinations across Asia, Australia, New Zealand, Europe and North America.9 This dual presence establishes Lush Addiction as both a Singapore fashion-jewellery brand and a premium souvenir option for visitors.

Online retail and marketplaces

The brand’s e-commerce website serves as a primary sales channel featuring new arrivals, collections and promotions. Additionally, Lush Addiction operates an official store on Shopee Singapore, offering products such as birthstone necklaces, bracelets, earrings and alphabet jewellery.15

Digital transformation

Case studies by the Singapore Institute of Retail Studies highlight the brand’s shift toward digital commerce through TikTok Shop, influencer collaborations, Shopify optimisation, search-engine optimisation, improved product photography, livestreaming and social media strategy.10 These initiatives have generated increases in reach and sales, indicating a growth strategy reliant on social commerce and content-driven e-commerce rather than solely conventional retail counters.

Lush Addiction primarily targets women seeking attractive, affordable jewellery for everyday wear, work, social occasions or gifting. Third-party profiles describe the intended customer as modern professional women and fashion-conscious consumers looking for pieces to complement career wear, dinner attire and casual clothing.15

The brand’s positioning combines accessible-luxury signals including Swarovski crystals, founder-led design, gift packaging, plated finishes, personal symbolism and Singapore-inspired themes, occupying a niche closer to affordable designer fashion jewellery than conventional costume jewellery.

To reduce perceived risk in purchasing fashion jewellery, Lush Addiction advertises a 90-day, no-questions-asked cash-refund policy for eligible returns.11 The brand also offers a complimentary repair service. For Singapore orders, delivery is free for purchases above S$60, whilst smaller orders incur a fee; international free-shipping thresholds are higher.9 Gift packaging is emphasised to reinforce the brand’s positioning around jewellery as an emotional token.17

The current corporate entity, LUSH ADDICTION JP PTE. LTD. (UEN 201839469G), was incorporated on 21 November 2018 as an exempt private company limited by shares.41416 Its head office is located at 56 Kallang Pudding Road, #06-08, HH@Kallang, Singapore 349328.13 External business profiles identify Joseph Lim as Managing Director21, while Lush Addiction identifies Iris Lim as founder and designer.2223

1. FAQs – Lush Addiction
2. Online Fashion Jewellery Store | Crystals from Swarovski | Gift Ideas – Lush Addiction
3. LUSH ADDICTION JP PTE. LTD. | Companies House Registry Search
4. LUSH ADDICTION JP PTE. LTD. (201839469G) – Retail sale of costume jewellery – Singapore Company
5. Collections – Lush Addiction
6. Singapore Stone Necklace | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Lush Addiction
7. Adalisa Earrings | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Lush Addiction
8. Store Locations – Lush Addiction
9. Shipping Policy – Lush Addiction
10. Lush Addiction – Intellect Worldwide
11. Returns Policy – Lush Addiction
12. Cattleya Orchid Ring | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Lush Addiction
13. LUSH ADDICTION – Profile, contacts and insights | The Grid
14. LUSH ADDICTION JP PTE. LTD. (201839469G) – Singapore Company
15. Lush Addiction: Elevating Elegance with Swarovski Crystal Jewellery in Singapore – Singapore’s Lifestyle & Online Shopping & Promotions
16. LUSH ADDICTION JP PTE. LTD. (201839469G)
17. Testimonials – Lush Addiction
18. On Sale | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Lush Addiction
19. Ocean Bangle | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Lush Addiction
20. Sweet Collection | Swarovski Crystals | Copper, Palladium, Gold or Rhodium Plating – Page 3 – Lush Addiction
21. Joseph Lim – Lush Addiction | LinkedIn
22. Iris Lim – Lush Addiction | LinkedIn
23. 100+ “Iris Lim” profiles | LinkedIn