Documenting Megir’s precise history is complicated by conflicting founding dates across various official platforms.

The manufacturer’s current corporate website states that Megir was founded in 1996, describing the entity as a professional watchmaker with integrated design, production, and sales capabilities.3 Conversely, another manufacturer-associated website indicates the business was established in 1997, citing over two decades of OEM/ODM experience.

Further discrepancies exist regarding the consumer brand. A Megir Industry page lists 2008 as the establishment date, while the consumer-facing website currently markets the brand with the tagline “Since 2007”.4

Given these variations, no single founding year is definitively settled. The most accurate interpretation suggests that the underlying Shenzhen watch-manufacturing operation dates to the mid-to-late 1990s, while the present Megir brand structure was developed or reorganised subsequently.

The company is based in Bao’an District, Shenzhen, a key manufacturing hub in the Pearl River Delta. Current corporate contact information lists an office at Baogang Center in Bao’an District.5

Megir operates as more than a fashion watch label; its manufacturing arm functions as an OEM/ODM/OBM watch manufacturer. Capabilities include:

• Designing watches and developing prototypes
• Manufacturing cases and components
• Assembling complete timepieces
• Conducting quality control
• Customising dials, hands, crowns, and straps
• Customising packaging and logos
• Manufacturing watches for third-party brands6

Production capacity is substantial. One company source claims the ability to develop hundreds of designs and produce millions of units annually, while another cites an approximate capacity of 1 million complete watches per year.7 This industrial scale underpins Megir’s extensive catalogue and accessible pricing strategy.

Megir maintains a broad catalogue rather than focusing on a single niche. The official product lines are categorised as follows:

• Automatic Watches
• Chronograph Watches
• Sport Watches
• Military Watches
• Business Watches
• Dress Watches
• Men’s Watches
• Women’s Watches
• Oversized Watches
• Midsize Watches
• Under-US$50 Watches8

Chronographs remain the brand’s most recognisable category, often featuring large cases, multiple sub-dials, tachymeter-style markings, prominent pushers, and sporty colourways. The brand also offers automatic mechanical watches, including skeleton and open-worked designs, which typically occupy a higher price tier than basic quartz models.9

Megir’s design language is characterised as bold, sporty, and feature-oriented. Rather than competing on traditional haute-horlogerie finishing, the brand prioritises visual impact and functionality associated with more expensive timepieces.

Common design elements include:

• Large cases and prominent bezels
• Chronograph sub-dials and tachymeter markings
• Luminous hands and indexes
• Military-inspired styling
• Stainless steel bracelets, leather, synthetic, or silicone/rubber straps
• Skeleton and open-heart dials
• High-contrast colour schemes

The brand positions its target customer as an individual seeking a watch that serves as a statement of personality and confidence, reflecting a fashion-forward orientation.10

Megir utilises both quartz and mechanical movements depending on the model.

Quartz

Quartz movements form the backbone of the affordable range, allowing Megir to offer complex chronograph and multifunction designs without the cost of mechanical calibres. This supports the brand’s value proposition of delivering visually complicated watches at a fraction of the price of Swiss mechanical equivalents.

Automatic and mechanical

Automatic watches sit at the upper end of the catalogue. Movement specifications vary by model; independent reviews have noted the use of Chinese movements in some instances and Japanese movements, such as Miyota, in certain higher-tier models. Consequently, calibre specifications should be verified on a model-by-model basis rather than assumed to be uniform across the brand.11

Material quality correlates directly with price point. Affordable models typically feature metal alloy cases, mineral crystals, and leather, synthetic, silicone, or stainless steel straps. Higher-end models may utilise solid stainless steel and, selectively, sapphire crystal.12

There is no single standardised “Megir quality”; specifications can differ significantly between a US$40 quartz chronograph and a US$200+ automatic model.

Price is Megir’s primary competitive advantage. The official consumer store lists numerous models in the US$40–70 range, with chronographs often priced around US$40–60 and automatic models starting near US$90.13

The brand occupies the budget and entry-level segment rather than the luxury market. Its appeal lies in combining attractive design and extensive features with low pricing, distinct from traditional value propositions based on heritage, exclusivity, or hand-finishing.

Megir’s quality is best evaluated relative to its price bracket. It does not compete directly with established Swiss or Japanese luxury manufacturers but rather with other affordable Chinese and fashion watch brands.

Advantages include:

• Highly competitive pricing
• Extensive model selection
• Contemporary, attractive designs
• Availability of chronographs and automatics
• Established OEM/manufacturing expertise
• Accessible retail and replacement ecosystem

Compromises may include:

• Inexpensive case and bracelet materials on lower-priced models
• Mineral crystals instead of sapphire on affordable lines
• Less sophisticated movements
• Variable finishing consistency
• Limited horological heritage compared to legacy manufacturers

Independent reviews generally classify Megir within the low-to-mid or entry-level segment, highlighting design variety and affordability over high-end watchmaking credentials.14

From an industry perspective, Megir’s parent manufacturing operation is significant for its explicit provision of OEM and ODM services to international clients. Customers can commission customised cases, dials, hands, crowns, straps, packaging, and branding.6

This dual identity—as both a consumer brand and a contract manufacturer—is common in the Chinese watch industry and explains how affordable brands can sustain large catalogues and rapid product cycles.

Megir has established a strong international online presence rather than relying solely on traditional brick-and-mortar retail.

The consumer website advertises worldwide shipping, a 12-month warranty, and a 30-day return policy. While the site claims over one million customers, earlier retail iterations cited figures above 50,000; thus, current customer counts should be viewed as company-stated metrics rather than independently verified statistics.15

The brand is particularly visible among consumers sourcing affordable watches via online marketplaces and direct-to-consumer platforms.

Megir’s market positioning differs markedly from traditional Chinese mechanical watchmakers like Seagull. Whereas Seagull is associated with horological history and mechanical manufacturing, Megir is identified with affordable contemporary designs, chronographs, and fashion-oriented sports watches. It aligns more closely with the “value-for-money fashion/sport watch” concept than classical watchmaking.

Shenzhen is integral to Megir’s identity. The company’s operations are based in Bao’an District, and its manufacturing lineage is tied to the broader Shenzhen watch industry.16

The region’s ecosystem for electronics and export manufacturing enables companies like Megir to combine sophisticated product development with large-scale, cost-efficient production.

While the catalogue changes frequently, notable models include:

• Megir 8111: Quartz sport watch
• Megir 8112: Chronograph/calendar quartz
• Megir 8109: Military/sport quartz
• Megir 8602: Automatic skeleton
• Megir 2243: Automatic sports watch
• Megir 2242: Automatic skeleton
• Megir 2028: Business-style rectangular quartz
• Megir 2247: Military/sport chronograph
• Megir 2248: Military-style chronograph17

The official catalogue currently comprises dozens of models across these categories.18

New watches purchased through megir.com carry a 12-month manufacturer’s warranty, with eligible products covered by a 30-day return policy. Warranty terms may vary for units purchased through third-party marketplaces or alternative retailers.

Megir Industry displays certification and trademark information including CE-EMC, RoHS, FCC-VOC, and trademark registrations in the US, Switzerland, and EU. These certifications apply to specific compliance standards and do not imply equivalence to Swiss-made certifications or universal application across all models.

Megir is classified as an affordable Chinese watch brand and manufacturer, not a luxury or haute-horlogerie house. Its business model focuses on accessible pricing, and even premium automatic models remain significantly below traditional luxury price points. References to “luxury” in product listings are marketing descriptors rather than indicators of industry classification.

Megir exemplifies the modern Chinese watch industry’s capacity to combine industrial-scale manufacturing, OEM/ODM production, aggressive pricing, online distribution, and fashionable design into an internationally recognised consumer brand.

The brand’s core proposition is value, offering visually complex chronographs or automatic watches at a fraction of comparable Swiss prices. However, buyers should maintain expectations appropriate to the budget segment, as specifications, materials, and finishing can vary considerably across the range.

Megir is a Shenzhen-based Chinese watch brand and manufacturer known for affordable, design-heavy quartz and automatic watches—especially chronographs and sporty/military-inspired models—backed by an OEM/ODM manufacturing operation.19

• Megir official consumer store
• Megir Industry — manufacturer/OEM
• Megir About Us
• Megir product catalog

Note on historical claims: Online sources contain conflicting dates regarding Megir’s origins. The most reliable factual description is that the Megir/Meigeer manufacturing business has roots in Shenzhen dating to the 1990s, while the present consumer brand developed later. Claims that Megir was founded in Switzerland in 1979 conflict with the company’s own current corporate history and lack sufficient primary-source verification.20

1. ABOUT | Best China Watch Factory | Watch OEM Manufacturer – MEGIR INDUSTRY
2. MEGIR Watches | Affordable Chronograph & Sport Watches
3. MEGIR Watch Manufacturer | OEM & Wholesale Watches Supplier – MEGIR INDUSTRY
4. MEGIR Official | Affordable Trendy Sport Watches
5. All – MEGIR INDUSTRY
6. OEM – MEGIR INDUSTRY
7. Collections – MEGIR
8. Megir Watches: Origin, Review, and Opinions » China Watches Wiki
9. MEGIR WATCHES – About us – Megir Watches
10. MEGIR美格尔 美格尔手表怎么样？|腕表之家xbiao.com
11. Relojes Megir: origen y opiniones ¿Son buenos? | Relojes.Wiki
12. Megir Watches: Origin and Reviews. Are They Good? | Relojes.Wiki
13. ساعات Megir: الأصل، المراجعة والآراء » China Watches Wiki
14. Relojes Megir: origen, revisión y opiniones » China Watches Wiki
15. Megir Watches™ | The Official Store | Premium Watches & Free Shipping
16. Official and exclusive MEGIR Watches | megir-watches.com – Megir Watches
17. MEGIR Watches – CONTACT US – Megir Watches
18. Official and exclusive MEGIR Watches | megir-watches.com – Tagged “megir watch” – Megir Watches
19. MEGIR Stainless Steel Watches Business Quartz Date Chronograph 2217
20. FAQ – MEGIR