• Brand Name: Neutrogena
• Founded: 1930 (originally as Natone)
• Founder: Emanuel (Manny) Stolaroff
• Headquarters: Skillman, New Jersey, United States
• Industry: Skincare, Haircare, Cosmetics
• Parent Company: Kenvue
• Products Available In: More than 70 countries
• Core Philosophy: Healthy skin is the foundation of beautiful skin1

Neutrogena traces its origins to 1930, when Emanuel “Manny” Stolaroff established a cosmetics company named Natone, which supplied beauty products to salons serving the Hollywood film industry.1

A significant turning point occurred in 1954 during a trip to Europe, when Stolaroff discovered a gentle, transparent soap created by Belgian chemist Edmond Fromont. Impressed by its mild formulation, he secured the distribution rights for the United States. Unlike traditional soaps of the era, this product rinsed cleanly without leaving residue or causing excessive dryness.2

The soap gained rapid popularity, and in 1962, Natone officially changed its name to Neutrogena Corporation to reflect the success of its flagship product.2

In 1967, Manny Stolaroff’s son-in-law, Lloyd Cotsen, became president. Rather than relying primarily on traditional advertising, Cotsen focused on building relationships with dermatologists. This strategy helped establish Neutrogena as a trusted skincare brand and strengthened its reputation for clinically developed products.3

Johnson & Johnson acquired Neutrogena in 1994, expanding the brand’s global reach and research capabilities. In 2023, ownership transferred to Kenvue following the separation of Johnson & Johnson’s consumer health business.1

Neutrogena’s mission centres on creating skincare that combines scientific research with practical everyday use. The brand emphasises:4

• Dermatologist-inspired product development
• Clinically tested formulations
• Evidence-based ingredients
• Accessibility across a wide range of skin types and concerns
• Continuous innovation driven by consumer needs

Its long-standing belief is that healthy-looking skin leads to beautiful skin, a message that has shaped its product development for decades.4

Neutrogena offers products across several skincare and personal care categories, including:

Facial Cleansers

Products designed to remove dirt, oil, makeup and impurities while maintaining the skin’s natural moisture balance.

Moisturisers

Hydrating creams and gels formulated for different skin types, including dry, oily, combination and sensitive skin.

Acne Treatments

Products containing ingredients such as salicylic acid and benzoyl peroxide to help prevent and treat acne.

Sunscreens

Broad-spectrum SPF products intended for everyday use and outdoor protection.

Anti-Aging Skincare

Serums and creams containing ingredients such as retinol, peptides and antioxidants to address fine lines, wrinkles and uneven skin tone.

Body Care

Lotions, creams, hand creams, body oils and specialised moisturisers, including the well-known Norwegian Formula line.

Hair Care

Shampoos and conditioners designed to support scalp health and address issues such as dryness or dandruff.4

Neutrogena products frequently incorporate well-studied skincare ingredients, including:4

• Hyaluronic Acid
• Retinol
• Salicylic Acid
• Benzoyl Peroxide
• Glycerin
• Niacinamide
• Vitamin C
• Ceramides (in selected products)

These ingredients are selected to target hydration, acne, sun protection, skin barrier support and visible signs of ageing.4

Some of Neutrogena’s most recognised product families include:4

• Hydro Boost – Hydration-focused skincare featuring hyaluronic acid.
• Ultra Sheer – Lightweight sunscreen products.
• Rapid Wrinkle Repair – Retinol-based anti-aging treatments.
• Oil-Free Acne Wash – Cleansers formulated for acne-prone skin.
• Norwegian Formula – Intensive moisturisers for very dry skin.
• Stubborn Acne – Treatments designed for persistent breakouts.
• Clear Face Sunscreen – Sunscreen formulated specifically for acne-prone skin.

Neutrogena places strong emphasis on scientific research and clinical testing. The brand collaborates with dermatologists and researchers to develop products that are evaluated for safety and effectiveness before reaching consumers. According to the company, innovation is guided by both consumer feedback and advances in skin science.4

Neutrogena products are sold through various channels, including:1

• Pharmacies
• Drugstores
• Supermarkets
• Beauty retailers
• Online marketplaces
• Official brand websites

The brand maintains a presence in North America, Europe, Asia-Pacific, Latin America and the Middle East, with products tailored to regional markets.1

Neutrogena is widely recognised for offering dermatologist-inspired skincare at accessible price points. The brand is particularly known for:4

• Reliable daily skincare
• Gentle cleansers
• Hydrating moisturisers
• Effective acne treatments
• Broad-spectrum sunscreens

While many products have strong consumer followings, individual experiences may vary depending on skin type, formulation changes and personal sensitivities.4

Neutrogena has evolved from a small cosmetics supplier into a globally recognised skincare brand built around scientific research, dermatologist collaboration and consumer-focused innovation. Its portfolio spans cleansers, moisturisers, acne treatments, sunscreens, anti-aging products and body care, with an emphasis on effective, clinically tested formulations for a wide range of skin concerns.4

1. Neutrogena
2. Our History & Our Story | NEUTROGENA®
3. Why NEUTROGENA®? | Neutrogena® Philippines
4. ABOUT NEUTROGENA | NEUTROGENA®