Off&Relax (often stylized as Off & Relax) is a Japanese hair- and scalp-care brand operated by 株式会社オー・アンド・アール (O&R), headquartered in Kobe, Hyogo Prefecture. The brand focuses on combining Japanese hot-spring water, botanical ingredients, and scalp-care technology to create shampoo, conditioner, and related hair-care products designed around the idea of turning an everyday bath into a spa-like experience.1

Launched in 2020, Off&Relax positions itself around the philosophy that “beautiful hair starts with a healthy scalp.” By 2025, the brand reported cumulative shipments of more than 12 million units and distribution across 12 countries and regions, establishing it as an increasingly international Japanese hair-care brand.3 In Singapore, the brand maintains an official regional presence through its Asia-specific online store.2

Brand Profile

2020: Brand Launch

Off&Relax was introduced in 2020 with a focus on scalp health rather than treating shampoo simply as a hair-cleansing product. Its philosophy can essentially be summarized as “Off” the impurities from the scalp and “Relax” the scalp and hair.

The company identified Japanese onsen (hot-spring) culture as a central part of the brand story. Rather than presenting shampoo solely as a cosmetic product, Off&Relax sought to reproduce some of the relaxing and mineral-rich qualities associated with Japanese hot springs in an everyday bathing routine.1

Early Product Development

The original product portfolio centered on spa shampoos and treatments, with different formulas intended for different hair and scalp concerns.

The main BASIC SERIES eventually developed into four categories:

• Moisture — for dry hair, lack of smoothness and reduced shine.
• Refresh — for lighter, airier hair and a refreshed scalp.
• Deep Cleanse — focused more strongly on excess sebum and scalp cleansing.
• Silky Night Repair — designed around overnight hair repair and smoothness.1

In 2023, Off&Relax introduced Deep Cleanse, its first new series in two years. The company stated its development was based on the relationship between excessive sebum, inadequate scalp cleansing, scalp-environment problems, and subsequent hair problems.1

The defining idea behind Off&Relax is “hair and scalp care with the benefits of a spa.”

The Japanese brand describes its approach as:

“Gifts from spring water for your hair and scalp.”1

Its original concept centers on the mineral-rich characteristics of several Japanese hot springs. The company says its formulas use hot-spring water containing minerals and carbon dioxide to help cleanse the scalp while maintaining moisture.1

This gives Off&Relax a distinctive positioning compared with conventional shampoo brands:

Japanese onsen culture → scalp cleansing → relaxation → healthier-looking hair

In other words, the brand tries to make scalp care feel like a personal spa ritual, rather than a purely functional washing step.

Hot-Spring Water

Hot-spring water is one of the most recognizable elements of Off&Relax’s identity.

The brand originally incorporated water from three Japanese hot springs, including sources associated with Izumo in Shimane, Yubara in Okayama, and the Northern Alps in Toyama. With its 2025 reformulation, the company added water associated with Yugawara in Kanagawa and Sakakibara in Mie, expanding its use of Japanese onsen sources.1

This component connects the product to a broader Japanese cultural idea of onsen, relaxation, and bathing.

In 2026, the brand also began offering Off&Relax products at Sakakibara Onsen Yuno-Se, allowing consumers to experience products containing Sakakibara hot-spring water in an actual onsen environment.1

Scalp-Care Philosophy

Off&Relax puts unusual emphasis on the scalp.

Rather than viewing shampoo primarily as something that makes hair feel clean, the brand’s philosophy is that the condition of the scalp is fundamental to the appearance and condition of the hair.

Its newer OR 2.0 concept takes this further by focusing on the scalp’s naturally occurring microbial environment, particularly what the company calls “beauty skin bacteria” (美肌菌). The brand says its newer cleansing technology is intended to remove unwanted impurities while avoiding excessive removal of beneficial bacteria.1

This gives the brand a two-part approach:

Clean the scalp → maintain a healthy scalp environment → improve the appearance and manageability of the hair.

A major milestone came in 2025, when Off&Relax underwent its first major brand/product renewal.3

The two popular original lines, Moisture and Refresh, were upgraded into:

• Glossy Moisture
• Fluffy Refresh

The company described the reformulation as an evolution of its scalp-care concept, combining **hot-spring water and scalp microbiome/

1. 〖公式〗Off&Relax（オフアンドリラックス）新発想のスカルプケア
2. 商品 – Off & Relax
3. シリーズ累計出荷1,200万本突破！「Off＆Relax」待望の初リニューアル― 温泉水と美肌菌のWアプローチで、“ふんわり”も“うるツヤ”も叶える進化系スカルプケア