• Brand Name: Santic
• Founded: 2005
• Headquarters: Hong Kong (Group); major manufacturing and operations in Fujian Province, China
• Industry: Sportswear and Sporting Goods
• Products: Cycling apparel, cycling shoes, helmets, accessories, activewear and sports footwear
• Business Model: Direct-to-consumer (DTC), retail, OEM, ODM and global manufacturing partnerships
• Markets: Over 60 countries worldwide2

Santic was established in 2005 during a period of rapid expansion in China’s sporting goods industry. The company initially focused on designing and manufacturing technical sportswear whilst also serving international brands through OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services.

Unlike many apparel companies that outsource production entirely, Santic invested heavily in vertical integration by building its own factories, research facilities and design teams. This approach allows the company to oversee product design, material research, fabric development, manufacturing, quality control and distribution. According to the company, this integrated model helps improve product consistency whilst reducing production costs.3

During the 2010s, Santic expanded beyond China to develop into an international sportswear company. Major milestones included expansion into Europe, North America and Australia; the establishment of multiple manufacturing bases; the development of proprietary cycling apparel technologies; partnerships with professional cycling teams and athletes; and growth in its OEM business serving international sports brands.

Today, the Santic Group reports over 20 years of industry experience, more than 3,000 employees, operations across six countries and partnerships with over 60 global brands.4

Although Santic now manufactures a wide range of sportswear, cycling remains its flagship category.

Cycling Apparel

The brand produces jerseys, bib shorts, jackets, windbreakers, base layers, arm and leg warmers, and rain gear. Many products are designed using moisture-wicking fabrics, ergonomic panel construction and cycling-specific fits.5

Cycling Shoes

Santic offers shoes for road cycling, mountain biking (MTB), gravel riding, commuting, indoor cycling and triathlon. Premium models feature carbon fibre soles, BOA-style dial closure systems (or equivalent), lightweight microfibre uppers, reinforced heel cups and high stiffness ratings for power transfer.

Accessories

The company also sells gloves, socks, helmets, sunglasses, water bottles, shoe covers, cycling bags, caps and compression apparel.

Santic places emphasis on research and development in technical apparel. Its products commonly incorporate moisture management fabrics, breathable mesh construction, windproof membranes, thermal insulation, water-resistant coatings, multi-density cycling chamois pads and ergonomic race-fit tailoring. The company also invests in fabric innovation and 3D product development for sportswear manufacturing.6

A distinguishing characteristic of Santic is its vertically integrated manufacturing model. Instead of relying entirely on third-party suppliers, Santic controls much of its production process, including design, pattern making, material sourcing, fabric research, cutting, sewing, quality inspection and packaging. The company states that this structure helps shorten development cycles and maintain quality standards.

Santic has collaborated with professional cyclists and teams to develop and test its products under competitive conditions. It also supports cycling communities, endurance events and amateur riders in various regions, using athlete feedback to refine apparel and footwear designs.

Santic states that sustainability is part of its corporate strategy, highlighting responsible manufacturing practices, quality management, supply chain oversight, environmental initiatives and long-term product durability. The company also references investments in modern manufacturing technologies aimed at improving efficiency and reducing waste.

Santic currently operates in several areas:

• Own Brand: Santic cycling and sportswear products
• OEM Manufacturing: Producing apparel for other brands
• ODM Services: Designing and manufacturing products for clients
• Footwear Manufacturing
• Sportswear Technology and R&D

Santic products are sold through official online stores, regional distributors, cycling retailers, international e-commerce platforms and sporting goods stores. The company reports partnerships and customers in more than 60 countries across Asia, Europe, Oceania and the Americas.

Santic positions itself around delivering technical sportswear that balances performance, comfort, innovation, accessibility and value for money. Its messaging emphasises combining in-house design, manufacturing and research to produce high-quality cycling gear at competitive prices.

Among cycling enthusiasts, Santic is generally regarded as a mid-range performance brand. It is often recognised for offering features such as carbon-soled shoes, technical fabrics and ergonomic apparel at prices below many premium European cycling brands. Professional reviews frequently cite its value proposition, whilst noting that fit and performance can vary by product line.

Santic has evolved from a Chinese cycling apparel manufacturer into an international sportswear group with integrated design, manufacturing and retail operations. Since its founding in 2005, the company has expanded globally, focusing on cycling equipment whilst also providing OEM and ODM services for other brands. Its combination of vertical integration, technical product development and competitive pricing has made it a notable player in the global cycling apparel market.

1. Global Sportswear & Apparel Manufacturer | Santic Group
2. About Santic-OEM | Sportswear Manufacturer
3. The Santic Story
4. Cycle Gear: Cycling Shoes, Apparel and Accessories – Santic Cycling
5. SANTIC Trademark of Santic (Quanzhou) Sports Co., Ltd – Registration Number 4140730 – Serial Number 79095793 :: Justia Trademarks
6. Santic | Top Sportswear Manufacturer in China