Song Fish Dealer Pte Ltd, commonly known by its consumer-facing brands Song Fish and The Seafood Market Place by Song Fish, is an integrated seafood business based in Singapore. The company traces its roots to 1975, having evolved from a small wet-market stall into a major player involved in importing, processing, wholesaling, distributing, exporting, and retailing fresh and frozen seafood, poultry, and value-added food products. 1

The present legal entity, Song Fish Dealer Pte Ltd, was incorporated on 18 December 1987, although the business’s operating history begins in 1975. 2

1975: The beginning

The origins of Song Fish date back to 1975, when the business started as a small seafood stall in a wet market in Singapore. Company records indicate that the enterprise gradually expanded as it built a customer base and reputation for quality. This growth followed a family tradition; the business was reportedly started by the grandfather of Lim Yan Hong, a family member associated with Song Fish, and subsequently passed to his father.

1980: First production facility

In 1980, the company moved from its original wet-market operation to its first factory and production premises at Depot Lane. These larger facilities enabled Song Fish to expand its processing capabilities and serve a broader range of clients. Its customer base grew to include:

• Ship chandlers
• Retail markets
• Hotel chains
• Fine-dining restaurants
• Wholesalers

1989: Expansion at Pandan Loop

In 1989, Song Fish relocated to its own premises at Pandan Loop, acquiring additional units as demand increased. During this period, the company established a shipping division, complete with cold-room and packing facilities, to support the growing needs of the ship-chandling sector.

2007: Fishery Port Road facility

Continued expansion led to a move in 2007 to a new operational hub at 19 Fishery Port Road. This facility spans approximately 5,824 square metres and houses comprehensive processing, packing, and cold-storage infrastructure.

2008 onward: Food-safety and processing development

Song Fish states that it obtained ISO 22000 certification in 2008, complementing its existing HACCP-certified operations. The modern facility incorporates blast-freezing technology and automated packing equipment to maintain product integrity.

Song Fish operates across multiple segments of the seafood supply chain rather than functioning solely as a retailer. Its business activities are divided into five key areas:

1. Import and export

The company sources seafood through an international network of suppliers, packers, and traders. It exports a wide variety of products to Asia and other international markets while also importing seafood for the local Singapore market. This global sourcing network allows the company to offer products that may not be available from local catches alone.

2. Seafood processing

Processing is central to Song Fish’s operations. The Fishery Port Road facility includes capabilities for:

• Seafood processing
• Packing
• Cold storage
• Blast freezing
• Automated packaging

The company designs its processes to maintain product quality through controlled handling and freezing.

3. Wholesale

Song Fish supplies fresh and frozen seafood to commercial clients. Its B2B customer base includes hotels, restaurants, caterers, wholesalers, and institutions, establishing the company as a significant supplier alongside its consumer brand presence.

4. Distribution

The company manages local distribution networks, supplying businesses throughout Singapore. Historically, this network has served hotel chains, restaurants, ship chandlers, retailers, and wholesalers.

5. Retail and home delivery

On the consumer side, Song Fish operates retail outlets under the banner The Seafood Market Place by Song Fish. The retail concept focuses on fresh and frozen seafood, meat, and ready-to-cook or value-added products. Customers can request seafood to be cleaned and cut according to their preferences. The company has also expanded its services to include home delivery.

Song Fish offers a broad spectrum of seafood and related products. Key categories include:

• Fish
• Prawns
• Shellfish
• Molluscs
• Squid
• Fresh seafood
• Frozen seafood
• Processed seafood
• Poultry
• Meat
• Value-added / ready-to-cook products

The company’s online platform categorises products into areas such as fish, prawns, shells, squid, meat, and fresh items. 3 Branded offerings include processed and convenience items such as shrimp soup wontons, ebi katsu, and frozen seafood mixes.

Song Fish serves as both a corporate identifier and a consumer product brand. The company positions the brand as a symbol of reliability and quality developed over four decades in the industry.

Beyond the primary brand, Song Fish Dealer operates several sub-brands:

Ocean Imperial

Positioned as a premium line, Ocean Imperial focuses on higher-quality seafood selections, including Australian scallops and specific prawn varieties.

Tasty Farm

Launched in late 2016, Tasty Farm targets the processed chicken segment, offering convenient ready-to-cook or ready-to-eat options for Singapore consumers.

Ship Leader

Ship Leader covers economical ranges of raw and processed seafood, particularly bulk products, aiming to provide competitive pricing without compromising quality.

A distinguishing feature of Song Fish is its ownership of extensive processing and cold-chain infrastructure. The 5,824 m² facility at Fishery Port Road includes modern blast-freezing equipment and fully automated packing lines. LinkedIn profiles for the company cite approximately 3,000 tonnes of cold-storage capacity. 3

This vertical integration allows Song Fish to control the product journey from sourcing through processing, storage, and distribution.

Regarding safety standards, the company highlights its compliance with:

• HACCP certification
• ISO 22000 certification
• Strict food-safety and quality-control procedures

Song Fish notes that its plant has consistently received an **

1. About Us – The Seafood Market Place By Song Fish
2. Official Song Fish website
3. Song Fish Dealer Pte Ltd