Veithdia is an eyewear brand primarily recognised for its range of polarised sunglasses, fashion eyewear, sports glasses, and optical frames. The brand positions itself in the affordable to mid-range segment, focusing on lightweight, functional eyewear suitable for daily wear, driving, outdoor activities, and fashion use. Its official catalogue includes men’s, women’s, unisex, retro, and aviator styles 1.

The earliest verifiable public record for the Veithdia name is a United States trademark application filed on 25 May 2015 by Su Weidi. The mark was registered on 16 February 2016, covering sunglasses, spectacles, reading glasses, frames, lenses, and safety goggles, with a claimed first use in commerce of 1 January 2015 2. Based on this evidence, Veithdia has been documented as a commercially active eyewear brand since 2015. While some secondary sources suggest the broader V2RX business was established around 2017, authoritative corporate history confirming this date is limited 3.

The current Veithdia website identifies V2RX EYEWEAR & ACCESORIES LLC, based in Brighton, Colorado, as the associated company 4. However, as the original trademark registrant was Su Weidi, it is most accurate to describe V2RX as the entity currently identified by the brand’s website rather than assuming legal identity with the original owner 1213.

Veithdia occupies the value-oriented fashion and functional eyewear segment rather than the traditional luxury market. Its marketing emphasises three core attributes:

1. Functionality: A strong focus on polarisation, UV protection, and eyewear designed for driving and outdoor recreation.
2. Lightweight construction: Extensive use of aluminium-magnesium alloy frames.
3. Fashion variety: A broad catalogue including aviator, retro, square, pilot, and sport shapes 5.

The brand describes its aluminium-magnesium frames as ultra-lightweight, corrosion-resistant, and durable for everyday use, though these are manufacturer claims rather than independent laboratory assessments 14.

The Veithdia catalogue extends beyond basic sunglasses to include a diverse array of eyewear and accessories. Principal categories include:

• Polarised sunglasses
• Men’s and women’s sunglasses
• Unisex and children’s eyewear
• Sports and driving sunglasses
• Retro and aviator styles
• Photochromic eyewear
• Optical frames
• Caps and hats

Marketplace listings in Singapore and the wider region reflect this breadth, featuring polarised, photochromic, and aluminium-magnesium models across multiple demographics 620.

A defining characteristic of many Veithdia products is the use of aluminium-magnesium alloy for frames, promoted for its low weight and resistance to perspiration and corrosion 7. However, materials vary across the range. Third-party listings identify specific models using polycarbonate lenses paired with aluminium-magnesium frames, often featuring UV400 protection, anti-reflective coatings, and polarisation 8. Consequently, optical technology and construction differ significantly between models.

Polarised lenses

Polarisation is central to the brand’s value proposition. Numerous Veithdia sunglasses are marketed specifically for driving, fishing, and outdoor recreation 9. These lenses are designed to reduce reflected glare from roads and water. Nevertheless, optical performance and UV filtering capabilities should be assessed on a model-by-model basis rather than assumed solely from the brand name.

Rather than adhering to a single signature silhouette, Veithdia offers a wide variety of conventional eyewear styles. The portfolio includes pilot, rectangular, square, round, retro, rimless, semi-rimless, metal-frame, and large-frame fashion designs. This approach gives the brand a mass-market character, allowing consumers to choose between classic and contemporary shapes without committing to a specific design identity.

Veithdia operates primarily as an online international brand. Its website claims worldwide shipping to 185 countries and over 20,000 successful deliveries, although these figures are self-reported and not independently audited 10.

In Singapore, the brand maintains a significant e-commerce presence through platforms such as Shopee, where the Veithdia Official Store offers a substantial catalogue of eyewear 11. Products are also available via Lazada and other regional marketplaces 7. This digital-first distribution model aligns with the brand’s value positioning, with numerous models listed in the S$20–30 range on Singaporean platforms, placing them considerably below premium designer eyewear in price.

The brand has developed notable visibility in online marketplaces. On Shopee Singapore, for example, the store has achieved high ratings and accumulated a significant follower base, while individual products have generated sales and reviews 11. Some third-party marketplace listings show review counts exceeding 2,000 units 19. While these metrics demonstrate commercial activity and consumer engagement, they should not be interpreted as independent verification of overall product quality.

Although the current website lists a corporate address in Brighton, Colorado, and identifies V2RX EYEWEAR & ACCESORIES LLC 15, available public information does not provide sufficient evidence to conclude that manufacturing takes place in the United States. A corporate address does not establish country of origin. Veithdia is therefore best described as an international online eyewear brand associated with a US-listed company, rather than as an entirely American-made product.

The trademark history provides key documentary evidence regarding the brand’s origins:

• Mark: VEITHDIA (U.S. Trademark No. 4,900,799)
• Application date: 25 May 2015
• Registrant: Su Weidi
• Registration date: 16 February 2016
• Class: 9 (Sunglasses, spectacles, and related eyewear)
• First use in commerce: 1 January 2015 16

Database entries indicate the registration remained live as of 2026, with an expiration date of 17 August 2026 17.

Veithdia is an established e-commerce eyewear brand with documented commercial use dating back to at least 2015. Its identity centres on affordable sunglasses that combine fashion-oriented designs with practical features such as polarisation, UV protection, and lightweight metal frames. The brand competes primarily through direct-to-consumer online retail and promotional pricing rather than luxury heritage.

Independent information regarding manufacturing facilities, ownership structure, design teams, and revenue remains limited. Much of the available data originates from the brand’s own website or marketplace listings; consequently, claims regarding quality, technology, and delivery volumes should be regarded as marketing assertions rather than independently verified facts 18.

1. Veithdia : Hi Tech Polarized Sunglasses – The Originals
2. VEITHDIA Trademark of Su Weidi – Registration Number 4900799 – Serial Number 86640327 :: Justia Trademarks
3. Veithdia Hangi Ülkenin Markası – Kimin Malı
4. About us
5. Veithdia : Hi Tech Polarized Sunglasses – The Originals
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7. VEITHDIA New vintage small frame sunglasses for men and women The same fashion aviator sunglasses sunglasses S21244 | Lazada Singapore
8. 48 Trademark Results found for “VEIT*” | Trademarkia
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12. Login | Veithdia
13. Okulary przeciwsłoneczne VEITHDIA @Aliexpress | Czajna.pl
14. Refunds & Returns Policy | Veithdia
15. Wiocha, nie wiem co nosiłem do tej pory, ale okulary #veithdia to zupe… (@kooornik) :: Wykop.pl
16. veithdia – ekşi sözlük
17. Su Weidi Trademarks Page 1 :: Justia Trademarks
18. Products | Veithdia
19. VEITHDIA Brand Men’s Sunglasses Polarized Sun Glasses oculos de sol masculino Eyewear Accessories For Men 2490 – Price history & Review | AliExpress Seller – Veithdia Official Store | Alitools.io
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