WinMax was established in 2008 by WELON (China) Ltd. Initially focused on supplying overseas retailers, the company expanded into international markets through partnerships with sporting goods chains and supermarkets.

Key milestones in the brand’s development include:

• 2008–2011: Establishment of the WinMax brand; expansion into Thailand via Sports World; entry into retail markets in Dubai and Russia; commencement of domestic e-commerce operations in China.
• 2012–2015: Formation of Huizhou Winmax Sport Ltd. to manage independent operations; market entry in the Philippines, Denmark, Laos, Brazil, and North Africa; initiation of sales through international B2B platforms such as Alibaba.
• 2016–2022: Expansion into cross-border e-commerce in Europe, North America, and Japan; opening of the first flagship retail store in China; establishment of a European branch; formation of the WIN.MAX Soccer Club; and expansion of OEM and one-stop sourcing services for retailers.2

WinMax operates under Huizhou Winmax Sport Ltd., having originated from WELON (China) Ltd. The company positions itself as a one-stop sporting goods supplier serving wholesalers, retailers, educational institutions, clubs, sports facilities, and e-commerce sellers.

Corporate capabilities include:

• Manufacturing facilities in China
• Approximately 5,000 m² of warehouse space
• International logistics and export operations
• Product design and OEM/ODM manufacturing services3

WinMax manufactures equipment across numerous sporting disciplines.4

Ball Sports

• Footballs
• Basketballs
• Volleyballs
• Baseball equipment
• Tennis rackets
• Badminton rackets
• Table tennis equipment

Fitness

• Jump ropes
• Yoga accessories
• Boxing gear
• Resistance equipment
• Waist trainers and support gear

Water Sports

• Swimming accessories
• Diving equipment
• Surfing accessories
• Beach games
• Kickboards
• Swim belts
• Flippers

Extreme Sports

• Skateboards
• Scooters
• Protective gear
• Inline skates

Indoor Games

• Dartboards
• Table games

Sports Accessories

• Running belts
• Bicycle accessories
• Golf accessories
• Ball pumps
• Sports nets
• Jerseys
• Miscellaneous training equipment

The brand primarily serves sporting goods retailers, wholesalers, distributors, schools, sports clubs, government procurement projects, and online marketplaces. Commercial terms advertised by the company include no minimum order quantity (MOQ) for standard products, OEM and private-label manufacturing, international shipping, and customisation options for bulk buyers.5

Philippines

WinMax has maintained a presence in the Philippine market for over a decade, entering between 2012 and 2015 through physical sporting goods stores. Products are currently available via online marketplaces, notably Lazada Philippines, covering categories such as badminton, basketball, football, volleyball, fitness, and outdoor recreation.6

International Markets

The company states that its products are distributed across multiple regions, including China, the Philippines, Thailand, Denmark, Russia, Brazil, Laos, North Africa, Europe, Japan, and North America.

WinMax positions itself as a value-oriented sporting goods brand rather than a premium performance label. Key attributes emphasised include affordable pricing, extensive product selection, international distribution, one-stop sourcing, OEM capability, and rapid order fulfilment. The brand targets recreational users, schools, clubs, retailers, and consumers seeking accessible sports equipment.7

In 2026, WELON (China) Ltd. filed a trademark application in the Philippines for WIN.MAX under Class 28. The application covers a wide range of sporting goods, including balls, rackets, boxing gloves, skateboards, swimming equipment, exercise machines, protective gear, and other sports equipment.6

1. winmaxsports.com
2. winmaxsports.com
3. winmaxsports.com
4. winmaxsports.com
5. Buy Winmax Rackets for sale online | Lazada Philippines
6. 1
7. Shop Knee Support Pad Winmax Cheap – Fast & Easy | Lazada Philippines