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According to company information, the XIXITIAO brand was officially formed in 2014. The company developed an integrated business model combining product research and development, manufacturing, brand marketing and online retail. It operates both manufacturing facilities and a brand marketing centre in Guangdong Province, China, with products distributed mainly through major Chinese e-commerce marketplaces. 2

The Chinese trademark 细细条 is transliterated as XIXITIAO. According to trademark filings, the literal translation is “Slim, Slim, Strip”. The name functions primarily as a brand identity rather than describing specific products.

XIXITIAO produces a variety of fashion items, including:

• Casual slippers
• Cotton slippers
• Sports slippers
• Indoor shoes
• Casual sneakers
• Socks
• Hats
• Scarves
• Belts
• Underwear
• Swimwear
• Men’s clothing
• Women’s clothing
• Baby apparel

Trademark registrations also cover additional footwear categories such as sandals, children’s shoes, rain boots and athletic footwear. 3

The company describes itself as an integrated enterprise covering product design, manufacturing, marketing, brand operation and e-commerce distribution. Its products are sold mainly through online retail channels in China rather than traditional brick-and-mortar stores. 4

The XIXITIAO trademark was filed in the United States in August 2021 by Guang Dong XIXITIAO Trade Co., Ltd. Trademark registration covers International Class 25, including shoes, slippers, socks, hats, scarves, belts, swimwear, men’s suits, women’s suits and baby clothing. The U.S. registration was granted in January 2023. 5

Beyond China, XIXITIAO has sought trademark protection in multiple jurisdictions, including the United States, Canada, the Philippines, Chile and Paraguay, as well as other countries through the Madrid international trademark system. These filings suggest the company intends to protect its brand in overseas markets, although publicly available information about its international retail presence remains limited. 6

Public records indicate the company is based in Jiedong District, Jieyang, Guangdong Province, a region known for footwear manufacturing. The company reports operating its own production facilities alongside its marketing operations. 7

Within China, XIXITIAO positions itself as a value-oriented fashion footwear brand emphasising trendy designs, affordable pricing, fast product updates and e-commerce-first sales. Company descriptions state that its products include fashionable slippers, cotton shoes, socks and accessories aimed at younger consumers.

The brand’s product lineup generally features minimalist casual designs, lightweight construction, indoor and outdoor slippers, seasonal cotton footwear, bright colour options and street-fashion influences. These characteristics are based on the company’s publicly described product categories and branding. 8

Compared with major international footwear brands, XIXITIAO has a relatively limited public profile outside China. Most available information comes from trademark filings and company descriptions rather than extensive corporate reports or independent media coverage.

XIXITIAO (细细条) is a Chinese footwear and apparel brand established in 2014 and owned by Guang Dong XIXITIAO Trade Co., Ltd. The company integrates product development, manufacturing, marketing and online retail, focusing on affordable casual footwear, slippers, socks and related fashion accessories. While its strongest presence is in the Chinese e-commerce market, the brand has expanded its trademark registrations internationally as part of broader brand protection efforts. 9

1. XIXITIAO – Guang Dong Xixitiao Trade Co., Ltd. Trademark Registration
2. XIXITIAO Trademark Application of GUANG DONG XIXITIAO TRADE CO., LTD. – Serial Number 90883770 :: Justia Trademarks
3. XIXITIAO Trademark (USPTO Serial 90883770) | USPTO Record | TrademarkElite
4. Canadian Trademarks Details: XIXITIAO — 2271162 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
5. Intellectual Property Center, 28 Upper McKinley Rd.
6. GUANG DONG XIXITIAO TRADE CO., LTD. Trademarks & Logos
7. XIXITIAO, A World Intellectual Property Organization Trademark of GUANG DONG XIXITIAO TRADE CO., LTD.. Application Number: 1863444 :: Trademark Elite Trademarks
8. XIXITIO Trademark Application of Liu, Minyuan – Serial Number 98507587 :: Justia Trademarks
9. Amendment and Mail Process Complete for Xixitiao