Chicco (pronounced “Kee-ko”) is an Italian baby care brand specialising in products for infants and young children from birth to approximately 36 months. Established in 1958, it has become one of the most recognised childcare brands globally, providing a comprehensive range of items including strollers, car seats, feeding accessories, toys, clothing, baby care products, and nursery equipment. The brand is owned by the Italian company Artsana Group and distributes its products in more than 120 countries worldwide.1

Chicco was established in 1958 by Italian entrepreneur Pietro Catelli, the founder of Artsana. The brand was inspired by the birth of his first son, Enrico, whose family nickname was “Chicco”. Motivated by a desire to create products that would improve the lives of parents and children, Catelli expanded the business from medical and pharmaceutical supplies into the baby care industry.

Artsana itself had been founded earlier in 1946 as a company specialising in medical supplies. Following the success of Chicco in Italy, the company expanded internationally throughout Europe, the Americas, Asia, and other global markets, eventually becoming one of the leading manufacturers of childcare products worldwide.2

Chicco operates under the Artsana Group, an Italian multinational company headquartered near Como, Italy. Artsana manages several brands focused on family, healthcare, and childcare products. Within the group, Chicco serves as the flagship brand dedicated specifically to babies and young children.3

Chicco manufactures and sells a wide variety of products designed to support children’s growth and meet parents’ daily needs. Major product categories include:

• Baby strollers and travel systems
• Infant and convertible car seats
• High chairs and booster seats
• Baby bottles, pacifiers, and feeding accessories
• Breast pumps and nursing products
• Toys for newborns and early childhood development
• Baby monitors
• Nursery furniture and accessories
• Baby skincare and hygiene products
• Clothing and footwear (in selected markets)

Many of these products are designed with input from paediatricians, engineers, psychologists, and child development specialists through the company’s research initiatives.4

A distinguishing feature of Chicco is its emphasis on scientific research. The company operates the Chicco Research Center, which collaborates with healthcare professionals, child psychologists, educators, designers, engineers, and families to study child development and improve product design.

This multidisciplinary approach aims to create products that are safe, practical, and suited to the developmental needs of children at different stages of growth.5

Chicco’s mission centres on supporting parents throughout their parenting journey. The company states that every family has its own unique parenting style and seeks to provide products that help parents care for their children with confidence.

Its core values include:

• Putting parents at the centre of product development
• Promoting children’s healthy development
• Continuous innovation through research
• Safety, quality, and reliability
• Environmental and social responsibility6

Since its launch, Chicco has expanded from Italy into a global brand with operations and retail distribution across Europe, North America, South America, Asia, the Middle East, and Africa. Today, its products are sold in over 120 countries, making it one of the largest international baby product brands.

Safety is a central aspect of Chicco’s product development process. The company conducts extensive testing to meet applicable international safety standards for products such as car seats, strollers, feeding equipment, and toys. Chicco also emphasises durability, ergonomic design, and ease of use for parents.7

In recent years, Chicco has increased its focus on sustainability by working to reduce the environmental impact of its operations, improve responsible sourcing, and develop products with longer life cycles. As part of the Artsana Group, the company also supports various social initiatives benefiting families and children.

Chicco is one of the world’s leading premium baby care brands, recognised for combining Italian design, scientific research, and practical innovation. Since its founding in 1958, the company has developed a comprehensive portfolio of childcare products that support families from infancy through early childhood. Through its global presence, research-driven product development, and commitment to safety and quality, Chicco has established itself as a trusted name among parents worldwide.9

1. About Our Brand | ChiccoUSA
2. Chicco
3. Our History | Chicco
4. About Us
5. Innovation
6. Who we are – Chicco Philippines
7. Collections – Chicco Philippines
8. Official Corporate Chicco website
9. THE HISTORY OF CHICCO – 浙江沃德游乐玩具有限公司