LONGBO (龙波) is a Chinese watch brand associated with Shenzhen Longbo Watches Co., Ltd. (深圳市龙波表业有限公司). Headquartered in Shenzhen, Guangdong, the company specialises in the design, manufacture, and sale of wristwatches, with a particular focus on quartz and mechanical models. LONGBO is positioned primarily as an affordable, mass-market Chinese watch brand rather than a Swiss-style luxury manufacturer 1.

The brand operates within a broader watch-manufacturing business that also produces MEIBIN (美宾), RISTOS (丽梭仕), and LABAOLI (拉宝丽) timepieces. While the company’s official website states it was established in Shenzhen in 2002, corporate registration records list Shenzhen Longbo Watches Co., Ltd. as being incorporated in 2007. These dates likely represent different milestones in the organisation’s development and should not be viewed as contradictory without further documentation 2.

The company describes LONGBO as one of its proprietary brands and reports operating a production facility of approximately 6,000 m². It has held BSCI certification since 2021 and received Alibaba “Super Factory” certification in 2022 3.

LONGBO’s origins are tied to Shenzhen, one of China’s primary manufacturing and electronics hubs. According to the company, Longbo Watch Industry was founded in Shenzhen in 2002, subsequently developing its own portfolio of brands including LONGBO, MEIBIN, RISTOS, and LABAOLI 4.

Public corporate records provide a specific legal milestone: Shenzhen Longbo Watches Co., Ltd. was incorporated on 22 August 2007 with a registered capital of RMB 2 million. Its stated business activities encompass watch sales, domestic trade, and the import and export of goods and technology.

Key milestones in the company’s timeline include:

• 2002: Identified by the company as the founding year of Longbo Watch Industry.
• 2007: Incorporation of Shenzhen Longbo Watches Co., Ltd. according to corporate registration data.
• 2017: LONGBO registered as a United States trademark for watches and related goods 5.
• 2020: LONGBO and MEIBIN recognised as two of the “Top Ten Guangzhou Watch Brands” according to the company website.
• 2021: Attainment of BSCI certification 6.
• 2022: Attainment of Alibaba Super Factory certification 7.
• 2026: Filing of a subsequent US trademark application covering watches, timepieces, electronic watches, cases, chains, and related goods.

LONGBO’s primary business is the production of wristwatches. The company’s current catalogue features LONGBO-branded models such as LONGBO 83191L and LONGBO 83261G alongside products from its sister brands 8.

Quartz watches

Quartz watches form a significant part of the LONGBO range. These battery-powered models typically emphasise affordability, low maintenance, and everyday usability.

Mechanical watches

The company also manufactures mechanical watches. Supplier catalogues identify the business as offering analogue quartz, standard quartz, and mechanical watches, with OEM and ODM production services available 9.

Fashion and dress watches

The LONGBO catalogue includes conventional fashion-oriented designs intended for daily wear. Rather than competing directly with high-end Swiss maisons, the brand aligns with the broader Chinese manufacturing sector that combines accessible aesthetics with competitive retail pricing.

LONGBO functions as both a consumer-facing label and part of a larger manufacturing and supply operation. Industry directories identify the associated company as a manufacturer and supplier that provides OEM/ODM services and seeks distributors for its own brands, including LONGBO, RISTOS, LABAOLI, and MEIBIN 10.

This dual operational model comprises:

1. Own-brand watches: Sold under names such as LONGBO.
2. Manufacturing/OEM/ODM: Production of watches for third-party businesses and custom clients.

This manufacturing foundation enables LONGBO to offer a wide variety of designs at price points lower than those of traditional luxury manufacturers.

LONGBO is one of several brands operated by the company. The official website lists four distinct labels:

• LONGBO (龙波)
• MEIBIN (美宾)
• RISTOS (丽梭仕)
• LABAOLI (拉宝丽)

LONGBO and MEIBIN are specifically described as proprietary brands, while all four appear in the company’s product catalogue 11. Consequently, LONGBO is best understood as one brand within a Chinese watch-manufacturing group rather than a standalone, vertically integrated luxury manufacture comparable to Rolex, Omega, or Patek Philippe.

LONGBO occupies the budget-to-affordable segment, emphasising accessible design and production efficiency. There is little evidence to suggest the brand targets the traditional luxury watch market. Instead, its business model focuses on:

• Affordable pricing
• Large-scale manufacturing
• Design variety
• Quartz and mechanical movements
• Wholesale distribution
• OEM/ODM production
• Export markets
• Fashion-oriented styling

The company highlights quality, delivery speed, and production capacity as key strengths, noting its ability to serve a broad customer base efficiently 12. Describing LONGBO as a “luxury watch brand” would therefore be inaccurate; it is more appropriately categorised as an independent Chinese affordable-watch brand and manufacturer.

Although based in China, LONGBO maintains an international orientation. The company advertises export capabilities, and its products appear in international sourcing channels. For example, HKTDC catalogues list LONGBO among brands available to global distributors and identify the company as a supplier with OEM/ODM capabilities 15.

The business appears to operate through a supply chain model of Chinese manufacturing feeding into proprietary brands, which are then distributed via wholesalers to international markets, rather than through a network of branded boutiques.

LONGBO has been used as a registered trademark internationally. US trademark records indicate that Shenzhen Longbo Watches Co., Ltd. filed for the LONGBO mark in 2017, covering watches, clocks, bracelets, cases, chains, presentation boxes, and related horological and jewellery goods 5.

A subsequent US application filed on 27 January 2026 again identifies Shenzhen Longbo Watches Co., Ltd. as the applicant, covering goods including watches, timepieces, electronic watches, cases, chains, bangles, and related products 7.

It should be noted that third-party trademark databases show varying historical statuses for earlier US registrations, including a cancellation reported in 2024. Therefore, it is accurate to state that LONGBO has had US trademark filings and registrations, though uninterrupted protection cannot be assumed 13.

LONGBO’s stated corporate philosophy centres on quality and continuous improvement. The company’s Chinese website articulates its operating philosophy as “品质追求，力致完美”, which translates approximately to “pursuing quality and striving for perfection”.

Working principles include focus, innovation, pragmatism, and win-win cooperation, alongside an emphasis on customer service and execution 12. This reflects a manufacturing-oriented ethos rather than the heritage storytelling typically employed by luxury Swiss brands.

LONGBO differs significantly from traditional Swiss luxury manufacturers in several key areas:

LONGBO should not be evaluated against criteria used for brands such as Rolex, Patek Philippe, Audemars Piguet, or Vacheron Constantin. A more relevant comparison set comprises Chinese affordable-watch and OEM manufacturers.

While LONGBO lacks the global recognition of major Japanese, Swiss, or German watch companies, it maintains an established manufacturing operation with a history dating to the early 2000s. The company states that LONGBO and MEIBIN were recognised among Guangzhou’s “Top Ten Watch Brands” in 2020. Additionally, it reports holding BSCI certification from 2021 and Alibaba Super Factory certification from 2022 6.

These credentials reflect manufacturing and supply-chain capabilities rather than luxury prestige.

The Chinese brand name is 龙波 (Lóngbō). The character 龙 (lóng) means “dragon”, while 波 (bō) means “wave”. Linguistically, the name can be interpreted as “Dragon Wave”.

However, US trademark records explicitly state that LONGBO has no meaning in a foreign language for trademark purposes 5. While the Chinese characters have a literal translation, the company does not officially promote a specific English equivalent such as “Dragon Wave” as the brand name.

LONGBO is best characterised as an established Chinese affordable-watch brand and manufacturer originating in Shenzhen. It operates through a business model combining proprietary brands with manufacturing and OEM/ODM capabilities. The company traces its history to 2002, while the present legal entity, Shenzhen Longbo Watches Co., Ltd., is documented from 2007 14.

Its principal products are quartz and mechanical wristwatches aimed predominantly at the affordable and mass-market segments. Alongside LONGBO, the business operates or manufactures for brands including MEIBIN, RISTOS, and LABAOLI 16.

The brand’s significance lies less in luxury heritage and more in its role within China’s watch-manufacturing and export ecosystem. It represents a type of Chinese enterprise that integrates factory production, private-label manufacturing, international distribution, and proprietary consumer brands. In summary, LONGBO is a Shenzhen-based Chinese watch brand founded in the early 2000s, known for affordable quartz and mechanical watches and supported by a broader manufacturing and OEM business serving domestic and international markets 14.

1. 龙波表业_龙波,美宾,丽梭仕,拉宝丽
2. LONGBO品牌介绍-龙波腕表-买购APP
3. LONGBO Trademark of Shenzhen Longbo Watches Co.,Ltd – Registration Number 5311152 – Serial Number 87389698 :: Justia Trademarks
4. LONGBO Trademark Application of Shenzhen Longbo Watches Co., Ltd. – Serial Number 99618625 :: Justia Trademarks
5. LONGBO Trademark | Trademarkia
6. longbo手表是什么牌子 longbo手表是什么档次 07月23日更新_来书生活健康百科 Laishu.com
7. LONGBO – Shenzhen Longbo Watches Co., Ltd. Trademark Registration
8. Shenzhen Longbo Watches Co., Ltd. Trademarks Page 1 :: Justia Trademarks
9. LONGBO INTERNATIONAL TRADE LIMITED（Company Register Number: 2727425） – 新成立/注册及已更改名称的公司名单 | Hong Kong Companies Datasets 💿
10. ABOUT US – LONGBO Machine
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12. LONGBO品牌介绍-龙波腕表·手表-Maigoo网
13. Anti Reflective Glass Manufacturer, One Way Mirror Exporter from China
14. SINGAPORE LONGBO TECHNICAL PTE. LTD. (201726835M)
15. China Time, Jewellery & Eyewear Watches Mens Watches – Shenzhen Longbo Watches Co., Ltd.
16. Longbo