MERYTHOD (Korean: 메리쏘드) is a South Korean cosmetics brand that primarily focuses on color cosmetics and makeup products. The brand positions itself around the concept of making beauty more accessible, practical, and enjoyable, with product lines designed to meet everyday makeup needs. Its official corporate introduction describes MERYTHOD as a brand seeking “healthy beauty,” continuously researching consumer needs and developing beneficial products.

The brand’s portfolio includes makeup for the face, eyes, and lips, alongside cleansing products and other beauty-related items. Notable product families include REELTATTOO (릴타투) and REEL EDGE (릴엣지). On its official Korean site, products are organized into categories such as ALL, FACE, EYE, LIP, OTHER, and REELTATTOO.

MERYTHOD’s Korean corporate philosophy is summarized by the phrase “건강한 아름다움을 위한 선택, 메리쏘드”, which translates roughly to “MERYTHOD, a choice for healthy beauty.”

The company states that it continuously seeks variety in color products while considering:

• What products consumers actually need
• What products are beneficial to consumers
• How its products can contribute to consumers’ lifestyles
• How to create makeup products customers can enjoy and be satisfied with wherever they are

Consequently, MERYTHOD positions itself less as a purely luxury-oriented label and more as a consumer-oriented, practical makeup brand. Its international Taiwan storefront utilizes the tagline “My precious memory, remembered by color,” emphasizing a simple and enjoyable makeup experience that helps memorable moments remain associated with color and beauty 2.

Publicly available information regarding MERYTHOD’s early history is relatively limited compared to larger Korean beauty conglomerates. The brand has been associated with Bravegirls Co., Ltd. (용감한미녀들). Older official international storefront information identified Bravegirls Co., Ltd. as the parent company, listing Jang Seok (장세옥) as CEO with an address in Seoul.

BRAVEGIRLS CO., LTD.
CEO: Seok Jang
Seoul, Republic of Korea

Documentary evidence indicates that Bravegirls Co., Ltd. pursued international trademark protection for the brand. A U.S. trademark application for MERYTHOD was filed on August 26, 2021, covering cosmetics, makeup, lipsticks, eyeshadows, makeup-removing products, eyelid tapes, cleansing oils, and related goods 4.

Current Corporate Information

It is important to note that the current Korean shopping site displays different company details from those found on older international pages. The current site lists PlanT Co., Ltd. (플랜티 주식회사) and CEO Kang Tae-gu 1. This suggests that the brand’s operating or e-commerce structure may have changed from the configuration shown on its previous international platforms. Therefore, attributing current ownership solely to Bravegirls without further corporate documentation would be inaccurate.

MERYTHOD has developed a broad makeup portfolio focused on functional benefits such as waterproofing, coverage, pore blurring, tone-up effects, and adherence.

Face

The face category includes cushions, concealers, primers, powder/pacts, highlighters, contouring products, and base makeup. Examples featured on the official Korean store include:

• REELTATTOO Dual Mesh Velvet Cushion
• REELCOVER Proof Cushion
• REELTATTOO Blending Cover Concealer
• Porechak Tone-Up Primer
• Aurora Highlighter

Eyes

MERYTHOD produces various eye products, including eyeliners, eye crayons, brow products, eyeshadows, eyelid tapes, and brushes. The REEL EDGE line is particularly prominent in this category. Current offerings include:

• REEL EDGE Slim Liner
• REEL EDGE Slim Brow
• REEL EDGE Eye Crayon
• REEL EDGE Double Brush

The REEL EDGE Eye Crayon is notably described by the Korean store as a 4-in-1, beginner-friendly, and multi-proof product 5.

Lip Makeup

Lip products are a significant part of the portfolio, featuring velvet tints, water tints, lipsticks, two-tone lipsticks, lip balms, and lip treatments. Key products listed on the official site include:

• REELTATTOO Filter Velvet Tint
• REELTATTOO Water Tint
• Glossy Two-Tone Lipstick

The two-tone lipstick concept aligns with the brand’s approach of simplifying application while achieving sophisticated finished effects, often marketed under a gradation-lip concept.

Cleansing and Skincare-Adjacent Products

While primarily a makeup brand, MERYTHOD offers adjacent products such as the MERYTHOD Double Zero Cleansing Balm, designed for strong makeup removal. Older international catalogs also included items like Perfect Cleansing Balm, Cleansing Tissue Makeup Remover, Porechak Oil Control Pact, and Pre-Step Pore Primer 3. Thus, MERYTHOD is best described as a makeup-centered beauty brand with complementary cleansing and preparation products, rather than a traditional skincare-first K-beauty company.

REELTATTOO

REELTATTOO (릴타투) is one of the brand’s most recognizable concepts, used across products emphasizing long wear, adherence, or “tattoo-like” performance. Examples include:

• REELTATTOO Filter Velvet Tint
• REELTATTOO Water Tint
• REELTATTOO Dual Liner
• REELTATTOO Brush Eyeliner
• REELTATTOO Brow Pen
• REELTATTOO Dual Mesh Velvet Cushion
• REELTATTOO Blending Cover Concealer

The REELTATTOO Filter Velvet Tint has accumulated over 1,000 reviews on the current Korean store, indicating its status as an established product 5. The naming convention reflects a strategy of building performance-oriented product families around concepts like staying power and ease of application, rather than using conventional cosmetic category names.

REEL EDGE

REEL EDGE (릴엣지) represents another major family, focusing on precision and convenience for eye and brow makeup. The line includes Slim Liner, Slim Liner Deep Brown, Eye Crayon, Brow products, and Brush products. The Slim Liner is highlighted as a newer release, while the Deep Brown version remains a best-seller 5.

MERYTHOD occupies a space in Korean beauty defined by practical makeup results rather than prestige or dermatological claims. Recurring marketing concepts include long-lasting wear, strong adherence, coverage, waterproof performance, easy application, beginner-friendly design, multi-functionality, and color payoff. Descriptors such as “waterproof,” “strong coverage,” “pore blur,” “4-in-1,” “beginner essential,” “multi-proof,” and “tattoo tint” are common 5.

This gives MERYTHOD a distinctly function-driven identity. The target consumer is likely someone looking for:

• Everyday Korean-style makeup
• Convenient application
• Long-lasting color
• Easy-to-use, multi-purpose products
• Accessible alternatives to premium cosmetics
• Visible performance over luxury branding

The brand explicitly emphasizes creating products that consumers can use satisfactorily anywhere and anytime, reinforcing its everyday-use positioning.

MERYTHOD has pursued commercialization beyond South Korea. An official Taiwan storefront describes the brand as a “new generation Korean makeup brand” 2. Additionally, the brand operated a U.S.-oriented storefront selling items such as Perfect Cleansing Balm, Porechak Tone Up Primer, Reel Edge Brush Set, Pretty Big Eyes Eyelid Tape, Glikok Liquid Glitter, and Contour Palettes 3. The existence of these regional storefronts and the U.S. trademark application confirms MERYTHOD’s efforts to expand internationally rather than remaining solely a domestic label 4.

MERYTHOD’s commercial identity can be summarized as Korean makeup + practical innovation + accessible beauty + performance-oriented products. The brand frequently assigns individual products strong functional hooks rather than relying on generic category names.

For example:

• Instead of “Eyeliner,” the product is named REEL EDGE Slim Liner.
• Instead of “Long-lasting lip tint,” the product is named REELTATTOO Filter Velvet Tint.

This strategy creates recognizable product families and concepts, allowing MERYTHOD to differentiate itself in the competitive Korean cosmetics market. While the stylized English name is MERYTHOD, a U.S. trademark record includes “MERRY METHOD” as a pseudo-mark 4. However, unless officially confirmed by the company, MERYTHOD should be treated as the definitive brand name rather than assuming a literal translation.

1. Makeup-first identity: Fundamentally a color cosmetics brand with an emphasis on diverse color products.
2. Function-oriented marketing: Descriptions communicate concrete benefits like coverage, waterproofing, and pore blurring.
3. Strong product families: Lines like REELTATTOO and REEL EDGE share recognizable naming and conceptual identities.
4. Accessibility: Products generally sit in an accessible price segment. Current Korean listings show tints around ₩10,000–₩15,000 and face products around ₩20,000–₩30,000, though prices vary 1.
5. Consumer-oriented philosophy: Official statements repeatedly emphasize understanding consumer needs and lifestyles.

MERYTHOD (메리쏘드) is a South Korean makeup and beauty brand focused primarily on practical, accessible color cosmetics. Its portfolio spans face, eye, and lip makeup, along with cleansing and beauty-related products, featuring recognizable families such as REELTATTOO and REEL EDGE. The brand’s stated philosophy centers on “healthy beauty,” consumer needs, and creating products that can be conveniently enjoyed in everyday life. Marketing emphasizes tangible makeup performance—such as long wear, adherence, coverage, waterproofing, and multifunctionality—rather than positioning itself as a luxury or skincare brand. MERYTHOD has also pursued international markets, with official storefronts and trademark activity outside Korea 12345.

1. 메리쏘드
2. MERYTHOD 臺灣官方商城 – merythod_tw
3. Products – merythod
4. MERYTHOD Trademark Application of Bravegirls Co., Ltd. – Serial Number 90903339 :: Justia Trademarks
5. 메리쏘드 Merythod