Roidmi (睿米) is a Chinese consumer electronics and smart home appliance company recognised for its cordless vacuum cleaners, wet/dry floor washers, robot vacuums, and other household cleaning devices. Established in January 2015 in Wuxi, Jiangsu, the company originated within the broader Xiaomi ecosystem chain, with early investment from Xiaomi, Shunwei Capital, and Haiquan Fund 1. Today, Roidmi positions itself as a global smart cleaning appliance brand, offering a portfolio that includes robotic vacuums, wet/dry cleaners, cordless stick vacuums, handheld units, and selected personal care appliances 1.

Key Information

2015: Foundation

Roidmi was established in January 2015 as Roidmi Information Technology Co., Ltd. (无锡睿米信息技术有限公司) in Wuxi, Jiangsu. Initially, the company’s business scope extended beyond vacuum cleaners to include smart automotive electronics 2. One of its earliest products was a Bluetooth music car charger launched via Xiaomi’s crowdfunding platform in 2015, which attracted over 17,000 supporters within seven days 2. This period marked the company’s transition from smart automotive accessories toward household cleaning technology.

2016: Shift to Cleaning Appliances

In 2016, Roidmi initiated its strategic cordless vacuum cleaner project. During this year, it also released a Mijia-branded automotive air purifier, further solidifying its ties with Xiaomi’s hardware ecosystem 2. These developments established the company’s long-term focus on high-performance, technology-driven cleaning appliances.

2017: International Expansion

Roidmi accelerated its entry into international markets in 2017 by exhibiting at global electronics events and introducing products such as the F8 cordless vacuum cleaner and the M8 mattress vacuum cleaner 2. The F8 model became central to the brand’s international identity, positioning Roidmi as a technology-focused alternative in the growing cordless vacuum sector.

2018–Present: Global Cleaning Brand

From 2018 onwards, Roidmi transitioned from being associated primarily with automotive electronics to gaining international recognition for cordless and smart vacuum cleaners. The company emphasizes industrial design, engineering, high-performance motors, filtration systems, battery technology, and user experience. Corporate materials indicate that the brand serves consumers globally, with sales reported across dozens of countries and regions 3.

Roidmi is frequently described as a Xiaomi ecosystem-chain company, though it operates independently. It is distinct from Xiaomi Corporation and is not equivalent to the Redmi smartphone sub-brand. Roidmi received early financing from Xiaomi, Shunwei Capital, and Haiquan Fund, integrating it into Xiaomi’s broader network of hardware partners 2.

This ecosystem model allowed Roidmi to leverage Xiaomi’s engineering resources, supply chain capabilities, design standards, and distribution channels while developing its own proprietary brand and product lines. Xiaomi characterizes its own business as centred on consumer electronics, smart hardware, and an IoT ecosystem, within which Roidmi functions as a specialized partner.

Roidmi’s current official product categories have evolved significantly from its original automotive electronics focus 1:

• Robot vacuum cleaners
• Wet/dry vacuum cleaners and floor washers
• Cordless stick vacuum cleaners
• Handheld vacuum cleaners
• Hair dryers and selected personal care products
• Other smart cleaning devices

Cordless Vacuum Cleaners

Cordless vacuums remain Roidmi’s most internationally recognizable category. Notable product families include the F8, F8 Lite, NEX, and subsequent generations 1. These products typically combine high-speed digital motors, cordless battery operation, multi-stage filtration, lightweight construction, multiple attachments, smart electronic controls, and modern industrial design. This approach positions the brand against established premium manufacturers while emphasizing technology and value.

Robot Vacuum Cleaners

The brand has expanded into robotic floor cleaning systems, including the EVA series available in the Chinese market, which integrates automated vacuuming and mopping with a multifunctional dock 1. This expansion reflects a strategic shift from standalone cleaning tools toward automated smart home systems.

Wet/Dry Floor Cleaners

Roidmi also manufactures wet/dry floor washers, such as the NEO series 1. These devices are designed to handle dry debris, liquid spills, wet mopping, floor washing, and self-cleaning functions simultaneously.

Roidmi’s brand positioning centres on the intersection of engineering, industrial design, and user convenience. Rather than competing solely on suction power, the company designs cleaning appliances with the aesthetics and compact form factors typical of consumer electronics. Overseas corporate profiles highlight a philosophy of high performance, distinctive appearance, and cost-effectiveness, underpinned by original design and user experience.

The company maintains an active intellectual property portfolio, citing over 300 patents and international design accolades including iF, Red Dot, and Good Design awards.

Roidmi occupies a specific niche as a technology-focused Chinese smart cleaning brand. Its positioning can be summarized as follows:

• Traditional vacuum brands: Focus on established cleaning technology and reliability.
• Roidmi: Combines smart technology, modern design, and performance with competitive pricing.
• Premium smart cleaning brands: Offer advanced automation and extensive smart home features at premium price points.

Historically, Roidmi appeals to consumers seeking technologically advanced alternatives to conventional vacuums without the highest price tags in the category.

Roidmi pursued international sales early in its development, with distribution reported in over 60 countries and regions, including Europe, the United States, and Japan 2. Unlike products sold exclusively under the Xiaomi or Mijia names, Roidmi has developed its own consumer-facing brand identity for global markets.

Several factors define Roidmi’s position in the smart cleaning market:

1. Xiaomi Ecosystem Heritage: Access to an ecosystem renowned for combining electronics engineering, industrial design, manufacturing efficiency, and aggressive price-to-performance ratios.
2. Early Cordless Focus: Entry into the international market coincided with the rising popularity of cordless stick vacuums, with the F8 series helping to establish the brand outside China.
3. Industrial Design: Consistent recognition through international awards such as iF and Red Dot underscores design as a core competency.
4. Smart Cleaning Expansion: Movement beyond handheld vacuums into robotic vacuuming, automated mopping, and wet/dry cleaning aligns with industry trends toward automated smart home appliances 1.
5. Value-Oriented Technology: Provision of premium-associated technologies at comparatively competitive price points.

Confusion often arises regarding Roidmi’s relationship with other Xiaomi-associated entities:

Roidmi is accurately described as an independent Chinese technology company and Xiaomi ecosystem-chain partner/investee operating under its own brand, rather than simply as “a Xiaomi brand” 2.

The official Chinese Roidmi website currently identifies the operating entity as Wuxi Ruilan Intelligent Technology Co., Ltd. (无锡睿澜智能科技有限公司). Historical records, however, list Wuxi Roidmi Information Technology Co., Ltd. (无锡睿米信息技术有限公司) as the company established in 2015 1. Variations in corporate naming across older sources reflect the evolution of the company’s business and structural organization.

International marketing materials have utilized the tagline “EASIER AND BETTER,” while the current Chinese website describes the company as a global smart cleaning appliance pioneer 1. The underlying brand proposition focuses on technology that makes everyday cleaning easier, faster, and more convenient.

Roidmi is a Xiaomi-associated Chinese smart appliance company founded in 2015 in Wuxi that evolved from automotive electronics into a specialist in intelligent cleaning appliances. The F8 cordless vacuum helped establish its international reputation, followed by expansion into robot vacuums, wet/dry floor cleaners, and other smart household devices 2. Key characteristics include its Xiaomi ecosystem heritage, emphasis on industrial design, expertise in cordless cleaning, smart home integration, and a strong technology-to-price ratio 1.

1. 全球智慧清洁电器先锋品牌
2. Roidmi
3. ROIDMI Oversea