• Brand Name: SKMEI (时刻美 / Shíkèměi)
• Industry: Watch Manufacturing
• Founded: Brand created in 2009
• Company Established: 2010
• Headquarters: Zhaoqing, Guangdong Province, China
• Products: Digital watches, quartz watches, analogue watches, analogue-digital watches, children’s watches, mechanical watches, smart watches, sports watches, outdoor watches, and Islamic (Azan) watches
• Market: Global
• Business Model: Manufacturing, OEM, ODM, wholesale, and retail1

SKMEI traces its origins to a watch manufacturing business that began production around 2005. After several years of manufacturing experience, the company launched its own brand, SKMEI, in 2009. Guangdong SKMEI Watch Manufacturing Co., Ltd. was officially established in 2010, marking the beginning of its expansion into international markets.2

The company initially focused on producing inexpensive digital watches but gradually expanded into multiple product categories, including quartz, mechanical, smart, children’s, and outdoor watches. Over time, SKMEI also became an OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer), supplying watches for distributors and private-label brands worldwide.1

SKMEI is operated by Guangdong SKMEI Watch Manufacturing Co., Ltd., a Chinese watch manufacturer headquartered in Zhaoqing, Guangdong Province.

According to the company, it operates:

• Modern manufacturing facilities covering approximately 16,000 square metres
• More than 300 employees
• Dedicated research and development, design, manufacturing, quality control, sales, and customer service departments
• Monthly production exceeding 1 million watches1

The company also manufactures watches for other brands through OEM and ODM services.

The Chinese name 时刻美 (Shíkèměi) roughly translates to “Beautiful Moments” or “Every Moment Beautiful”. The name reflects the company’s marketing slogan: “Wish You Beautiful Every Moment.”1

SKMEI produces a wide range of watches across several categories:

Digital Watches

• Stopwatch
• Alarm
• Dual time
• Countdown timer
• EL backlight
• Water resistance
• Calendar

Analogue Watches

• Quartz movement
• Stainless steel cases
• Fashion and business styles

Analogue-Digital Watches

• Combined analogue and LCD displays
• Multi-function sports features

Outdoor & Tactical Watches

• Compass (selected models)
• Barometer (selected models)
• Thermometer (selected models)
• Rugged construction

Smart Watches

• Bluetooth connectivity
• Fitness tracking
• Heart-rate monitoring (selected models)

Mechanical Watches

• Automatic movements
• Skeleton designs
• Dress and casual styles

Children’s Watches

• Colourful designs
• Educational time displays
• Durable construction

Azan Watches

Designed for Muslim users with features such as:

• Prayer reminders
• Qibla direction
• Islamic calendar
• Azan notifications1

SKMEI manufactures most of its products in China. The company states that every watch undergoes:

• 100% quality inspection
• Waterproof testing
• Functional testing
• Appearance inspection

The manufacturer also reports holding certifications including ISO 9001:2015, BSCI, CE, and RoHS.1

According to the company, the SKMEI trademark has been registered in more than 200 countries and regions. Products are distributed to over 160 countries, with significant sales generated through online marketplaces and international distributors.1

SKMEI positions itself as a manufacturer of practical, affordable watches offering a wide range of features at relatively low prices. Its design philosophy emphasises functionality, durability, accessibility, everyday usability, and high value for money.3

SKMEI occupies the budget segment of the global watch market. Its watches are frequently compared with entry-level digital watches from established brands due to similar styling and functionality, although many models are original whilst others draw inspiration from popular sports watch designs. Independent watch communities generally describe SKMEI as offering strong feature sets for the price, whilst noting that finishing, long-term durability, and movement accuracy may not match premium brands.3

Beyond selling watches under its own brand, SKMEI provides custom branding, logo printing, custom packaging, product design, private-label manufacturing, and wholesale supply. These services are offered to distributors and retailers globally.1

SKMEI products are sold through international wholesalers, regional distributors, online marketplaces, independent retailers, and brand-operated online stores.1

The company states that SKMEI has been selected as an Alibaba “Super Factory” and has ranked among top-selling watch brands on several Southeast Asian and Latin American e-commerce platforms. It has also established long-term manufacturing cooperation with companies such as Walmart, Disney, Universal Studios, and Umbro for manufacturing-related business activities.1

SKMEI has evolved from a Chinese OEM watch manufacturer into a globally distributed consumer brand known for affordable, feature-rich watches. Since the launch of its brand in 2009 and the establishment of its company in 2010, it has expanded into more than 160 markets with a broad catalogue spanning digital, analogue, mechanical, smart, and specialty watches. Whilst it primarily serves the budget watch segment, its combination of extensive manufacturing capacity, diverse product lineup, and OEM/ODM capabilities has made it one of the most visible Chinese watch brands in the entry-level market.3

1. Skmei Watch
2. About – Skmei Official
3. SKMEI Watches Brand Story: Quality, Design and Everyday